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作者: (美)威廉·西尔斯(William Sears),(美)玛莎·西尔斯(Martha Sears)著;林增祥译
出版社:浙江科学技术出版社,2003
简介: 你的宝宝真是幸运!因为在这一片育儿书海中,你选择了这本书来教你如何养育快乐的宝宝,这对于你的孩子,也就是充满潜力的那个小宝贝来说,绝对是一个正确的抉择。 本书的作者以其二十余年的行医经验,以及自己亲身照顾8个孩子的体验,从专业的角度,以心灵的感觉,娓娓叙述在宝宝的成长过程中,新手父母必须注意的点点滴滴,如宝宝生理和心理需求,新手父母如何调整自己的心情、宝宝常见病症的家庭处理、上班族妈妈该如何尽到妈妈的职责等等新手父母最关心的话题。本书内容全,角度新,点子多。 请倾听育儿权威的现身说法,教你如何与宝宝水乳交融,心灵相通,与宝宝处于最和谐的亲子状态,尽情享受为人父母的喜悦,体会亲子之乐。
简介:From Publishers Weekly Many companies have adapted Jack Welch's now-famous strategies for running a business. Taking advantage of Welch's popularity (and expertise), this handbook lays out instructions for implementing GE's "Work-Out" method. Flexible in execution, the method calls for collecting large teams of employees for defining tough business decisions, then breaking into smaller teams to develop solutions. The small teams then meet with a manager in a "town meeting" to discuss their recommendations. The result is change that's brought about by employees themselves. Consultants Ulrich and Ashkenas, along with Kerr (a managing director of Goldman Sachs) were brought together by Welch to create the "Work-Out" method. Book Description Famous "Work-Out" change-management tool explained by the people who helped develop it. GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade and has been implemented in many other organizations. Now three executives and consultants who developed the original Work-Out approach at GE--often working directly with CEO Jack Welch--discuss the inner workings of Work-Out and their experiences at successfully implementing the program at GE. Filled with effective assessment and decisionmaking tools, The GE Work-Out provides concrete and realistic guidance for anyone who wants to implement Work-Out and break down bureaucracy and hierarchy within an organization. Publisher Comments: "Work-Out helped us to create a culture where everyone began playing a part, everyone's ideas began to count, and leaders led rather than controlled."--Jack Welch, Jack: Straight from the Gut Implement GE's legendary Work-Out technique for solving organizational problems fast--and get fast, GE-like results--in your organization Bring together the employees and managers who understand a problem best ... Challenge them to develop creative solutions in a single day ... Immediately present and decide on those solutions in a public forum ... Empower people to carry them out within eight weeks ... These are the basic tenets of GE's famous "Work-Out," the simple, powerful problem-solving technique Jack Welch used to revolutionize GE's bureaucratic culture and restore its standing as one of the world's most successful organizations. The GE Work-Out is a step-by-step guide to using Work-Out to quickly solve problems in your organization, break down obstacles to getting things done, and improve the way your organization works. "The authors of this book helped us create Work-Out and incorporate it into the fabric of GE. Their book will help you adapt Work-Out to your organization--with dramatic results." --William J. Conaty, Senior Vice President, Human Resources, General Electric Company "Every company, no matter its size, unknowingly builds an inventory of productivity-killing relics in its basement. Work-Out helps to clean them out and keep everyone focused on creatively meeting customer needs. If you want to keep your company fresh and vital, ask your managers to read this book--and make Work-Out part of your firm's DNA." --W. James McNerney, Jr, .Chairman of the Board and Chief Executive Officer, 3M "I have seen the effectiveness of Work-Out in both business and government. When I was Governor of West Virginia, we found Work-Out to be invaluable to us in improving the efficiency and effectiveness of our state government." --Governor Gaston Caperton President, The College Board "Making fundamental change in organizations is almost impossible, but GE has succeeded. The GE Work-Out explains GE's secret weapon for fast, performance-improving change." --Jeffrey Pfeffer, Professor, Stanford Business School and coauthor, The Knowing-Doing Gap: How Smart Companies Turn Knowledge Into Action The GE Work-Out provides hands-on examples and case histories to help you implement GE's heralded Work-Out methodology in your organization. Written by GE employees and consultants who were key partners in the creation and rollout of GE's original Work-Out program--and unique in that it addresses Work-Out from both perspectives--this no-nonsense book will help you develop a realistic understanding of what Work-Out can and can't do, as well as the attitudes that must be in place throughout any organization before Work-Out can be successful. Work-Out has helped GE employees at every level cut through bureaucracy to solve small and large organizational problems quickly. Written by consultants and GE executives who helped develop the original Work-Out problem-solving technique, this practical book provides detailed information on: 1.The underlying principles of Work-Out 2.Planning, conducting, and implementing a Work-Out 3.Customizing Work-Out for your organization 4.Using Work-Out to develop effective, visionary leaders 5.Worksheets, tools, and case studies. Work-Out has been used with dramatic results not just at GE but in many other organizations, including 3M, Home Depot, Sears, and the State of West Virginia. Its genius lies in harnessing the intelligence of the workers closest to a problem. The GE Work-Out shows you how to adapt Work-Out to your organization, break down hierarchy and red tape, and create an empowered workforce confident enough to envision and implement change whenever and wherever it is needed. In today's speed-of-light global environment, endless committees and "It's how we've always done it" cop-outs are nothing less than a full-scale surrender, one that will both disappoint your customers and energize your competitors. The GE Work-Out will show you how to involve every member of your organization in solving the small but essential problems that are keeping you from becoming a world-class organization. Filled with worksheets, tools, case studies, and more, it is the first book to provide true, unvarnished directives for understanding GE's battle-proven Work-Out, then adapting it for--and embedding it in--your organization. Synopsis: The General Electric "WorkOut" programme explains how readers can apply the GE techniques to their own organizations in order to reduce bureaucracy and solve problems. It provides full worksheets and guidelines for implementing "WorkOut" and presents effective assessment and decision-making tools. Synopsis: Famous "Work-Out" change-management tool explained by the people who helped develop it. GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade and has been implemented in many other organizations. Now three executives and consultants who developed the original Work-Out approach at GE--often working directly with CEO Jack Welch--discuss the inner workings of Work-Out and their experiences at successfully implementing the program at GE. Filled with effective assessment and decisionmaking tools, The GE Work-Out provides concrete and realistic guidance for anyone who wants to implement Work-Out and break down bureaucracy and hierarchy within an organization.
简介:Shakespeares plays have been adapted or rewritten in various, often surprising, ways since the seventeenth century. This groundbreaking anthology brings together twelve theatrical adaptations of Shakespeares work from around the world and across the centuries. The plays include The Woman's Prize or the Tamer Tamed John Fletcher The History of King Lear Nahum Tate King Stephen: A Fragment of a Tragedy John Keats The Public (El P(blico) Federico Garcia Lorca The Resistible Rise of Arturo Ui Bertolt Brecht uMabatha Welcome Msomi Measure for Measure Charles Marowitz Hamletmachine Heiner M ller Lears Daughters The Womens Theatre Group & Elaine Feinstein Desdemona: A Play About a Handkerchief Paula Vogel This Islands Mine Philip Osment Harlem Duet Djanet Sears Each play is introduced by a concise, informative introduction with suggestions for further reading. The collection is prefaced by a detailed General Introduction, which offers an invaluable examination of issues related to
简介:Summary: Publisher Summary 1 Traces Henry Goldman's hard-fought and often frustrating career with Goldman Sachs, a company founded by his father Marcus, and explains how many of his decisions shaped contemporary finance. Reprint. Publisher Summary 2 This epic biography tells the story of the rise of Wall Street and the growth of Goldman Sachs from a small commercial paper company to the international banking business we know today. At its heart is the story of Henry Goldman, a man who spoke out passionately for his beliefs, understood the importance of the bottom line, and was known to chuckle, draw on his cigar, and remind his young prot茅g茅s, "Just keep in mind . . . Money is always in fashion."Though you will rarely find a mention of him in the official history of Goldman Sachs, it was Henry who established many of the practices of modern investment banking. He devised the plan that made Sears, Roebuck Co. the first publicly owned retail operation in the world, helped convince Woodrow Wilson to pass the Federal Reserve Act of 1913, and became a power player in the world of Wall Street finance at a time when Jews were considered outsiders. The book traces Henry Goldman's hard-fought and often frustrating career with Goldman Sachs, a company founded by his father Marcus and fraught with professional rivalries. The tensions between the Goldman and Sachs families extended outside of the boardroom and into the larger world as the United States went to war. Henry's steadfast support for Germany during World War I would tarnish his reputation and drive him from the firm. But his involvement with finance would continue throughout his life, as would close friendships with luminaries like Albert Einstein, whom he would later join in outspoken denunciation of Hitler's atrocities against European Jews. Here, June Breton Fisher, Henry Goldman's granddaughter, tells his whole story鈥攁 story that has shaped contemporary finance and continues to resonate with us today.
简介:? More than 400,000 copies in print ? Great supermarket shopping lists ? Guides for eating out, fast foods and prepared meals ? Vegetarian meals and recipes Pioneering weight loss and sports nutritionists Joyce and Gene Daoust were part of the original team that worked with Dr. Barry Sears, developing and testing the "Zone Diet." You'll learn how to eat balanced meals: 40 percent of your calories coming from carbohydrates, 30 percent from protein and 30 percent from fat. You'll begin to burn fat, add muscle and increase your metabolism. Best of all, your body will keep the weight off once you reach your goal.
简介:This text for scholars and general readers well versed in the Civil War offers a detailed account of the climactic three-day battle at Gettysburg. Sears begins with some background information on the events that led to Robert E. Lee's fateful decision to bring his troops into Northern territory. Other topics include, for example, an account of Joshua Chamberlain's right-wheel maneuver on Little Round Top and an analysis of Johnson Pettigrew's compact arrangement of his brigades on the battle line. Sears is the author of six books on the Civil War. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)
简介:'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular texts to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
作者: (美)威廉·西尔斯(M.D.William Sears),(美)玛莎·西尔斯(R. N.Martha Sears)著;戴金玉译
出版社:汕头大学出版社,2005
简介:《年轻爸妈最关心的70个育儿问题》讲述了祝贺你们当上了漂亮宝宝的爸爸妈妈了!我们知道,把一个襁褓中的婴儿喂养好是不容易的。但是,许多刚当父母和就要当父母的人常常没有为宝宝的出生做好各方面的准备。在怀孕期间,父母们可能埋头阅读了许多有关婴儿方面的书籍,或花时间在因特网上浏览了许多抚养婴儿的最新知识。然而,像大多数准父母那样,无论你们做了多少研究,都不会明白这个“小家伙”怎么会把你们原来井井有条的生活搞得乱七八糟的。把宝宝从医院接回家的头几周,我们称之为“筑巢期”,即让一家人学会互相配合、互相适应的时期。在这段时间里,首先你得明白,你的生活将会发生一些大的变化。事实上,大部分妈妈在宝宝出生后的第一个月要承受有生以来从没有过的压力。你的内分泌会发生改变,你的身心会发生变化,你的婚姻也会突然有所变化。并且,如果你们已经有几个孩子的话,孩子们也要做些自我调整。新爸爸可能比新妈妈更难适应添了宝宝后的生活。现在,大部分爸爸在家有两项新的工作:不仅要分担一部分照顾新生儿的事,还要帮助妻子康复身体。根据我们的经验,许多父亲会觉得对付弱小的婴儿有些力不从心,要照顾好产后的妻子也同样困难,因为妻子的内分泌发生变化会使她在一段时间看起来不像以往那样是个最愉快的伴侣了。
简介: "The Right Address "sears through the upper crust of New York's glittering Park Avenue scene to dish the dirt on the ladies who lunch, the gents who club, and the desperate climbers who will stop at nothing to join the backstabbing, champagne-sipping, socialite-eat-socialite stratosphere. When Melanie Sartomsky, wily Floridian flight attendant, snares billionaire divorcee Arthur "the coffin king" Korn, she is catapulted into the creme de la creme of Park Avenue society, where hiring the wrong decorator is tantamount to social suicide, and where, if you're anyone, your personal assistant has a personal assistant. But Melanie quickly discovers that in the world of the rich and idle, malicious gossip is as de rigeur as owning twenty pairs of Manolo Blahniks. And despite her frenzied plunge into the charity circuit and the right dinner reservations, her neighbors are Givenchy-clad vultures who see her as nothing more than a reinvented trailer trollop. To make matters worse, when a snide society-rag journalist rakes her over the coals, Melanie's reputation is toast. Meanwhile, Melanie is not the only billionaire in the neighborhood coming unhinged. Kleptomania, adultery, plagiarism, and a grisly Harlem sex murder are just a few of the secrets swirling under the pedigreed patina of furs and emeralds on Park Avenue.
简介:Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression thatwill guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop andmeasure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading. * Offers a groundbreaking, systematic framework for CRM success - from a Cranfield Business School writing team * High levelstrategic approach to CRM * Carefully researched cases providing the specific application of general theories.
简介: Table of Contents Copyright, ii Preface, iii About the Author, vii Chapter 1. Introduction, 1 Part I. Entrepreneurial Adventures, 9 Chapter 2. Google: An Entrepreneurial Juggernaut, 11 Chapter 3. Starbucks: A Paragon of Growth and Employee Benefits Finds Storms, 29 Chapter 4. Boston Beer: Is Greater Growth Possible?, 46 Part II. Marketing Wars, 61 Chapter 5. Cola Wars: Coca-Cola vs. Pepsi, 63 Chapter 6. PC Wars: Hewlett-Packard vs. Dell, 86 Chapter 7. Airliner Wars: Boeing vs. Airbus; and Recent Outsourcing Woes, 103 Part III. Comebacks, 127 Chapter 8. McDonald’s: Rebirth Through Moderation, 129 Chapter 9. Harley-Davidson: Creating An Enduring Mystique, 147 Chapter 10. Continental Airlines: Salvaging From the Ashes, 161 Part IV. Marketing Management Mistakes, 175 Chapter 11. Borden: Letting Brands Wither, 177 Chapter 12. United Way: A Nonprofit Tries to Cope with Image Destruction, 190 Chapter 13. DaimlerChrysler: A Merger Made in Hades, 203 Chapter 14. Newell’s Acquisition of Rubbermaid Becomes an Albatross, 220 Chapter 15. Euro Disney: Bungling a Successful Format, 233 Chapter 16. Maytag: An Incredible Sales Promotion in England; and Outsourcing, 251 Chapter 17. Kmart and Sears: A Hedge Fund Manager’s Challenge, 267 Part V. Notable Marketing Successes, 281 Chapter 18. Southwest Airlines: Success Is Finally Contested, 283 Chapter 19. Nike: A Powerhouse Brand, 302 Chapter 20. Vanguard: Is Advertising Really Needed?, 319 Part VI. Ethical Mistakes, 333 Chapter 21. Merck’s Vioxx: Catastrophe and Other Problems, 335 Chapter 22. MetLife: Deceptive Sales Practices, 351 Chapter 23. Ford Explorers with Firestone Tires: A Killer Scenario Ill Handled, 365 Chapter 24. Conclusions: What We Can Learn, 380 Index, 400
Wellington Sears Handbook of Industrial Textiles
作者: (美)S.阿达纳(Sebit Adanur)主编;徐朴等译
出版社:中国纺织出版社,2000
简介: 《威灵顿产业用纺织品手册》介绍了产业用纺织品从纤维选用到纺纱、织布、后整理的生产加工的全过程,并介绍了有关的测试方法与仪器。对各类产业用纺织品的应用也做了全面的介绍。包括土工布、医疗保健用纺织品、国防用纺织品、安全防护用纺织品、建筑用纺织品、农业园艺用纺织品、过滤用纺织品、造纸用纺织品、运动用纺织品、汽车用纺织品、纺织结构复合材料等各种国民经济急需的纺织品。每章后均附有参考文献和思考题。 《威灵顿产业用纺织品手册》适合于纺织行业生产技术人员与管理人员使用。为纺织工业转轨提供了有效的技术指导。也可作为高等院校的教材与参考书。
Sears and Zemansky’s university physics with modern physics
作者: 邓铁如,孟大敏,徐元英等改编
出版社:机械工业出版社,2009
简介:《西尔斯当代大学物理(上册·英文改编版)(原书第11版)》内容简介:本英文改编教材的原书——《西尔斯物理学》是几代编著者长达半个多世纪物理教育探索与创新的产物,其许多可圈可点的特色在美国乃至世界其他国家,影响了一代又一代的大学师生,是当今世界发行量最大的主流教材之一。 本教材分上下两册。《西尔斯当代大学物理(上册·英文改编版)(原书第11版)》是下册,主要内容有电磁学、波动光学、近代物理学等。 《西尔斯当代大学物理(上册·英文改编版)(原书第11版)》既充分体现了原书的特色,又在适合我国国情方面有了新的特点,主要表现在:对原书取舍得当,篇幅适当,教材内容覆盖了教育部最新教学基本要求建议的75个A类知识点和部分B类知识点;教材95%以上是原书的文字,体现了原书教学理念的精华,整个教材体系具有更好的系统性和完整性;内容生动、丰富,图文并茂,举例鲜活,趣味性强,联系实际密切,强调概念理解,注重能力培养;每章的问题引入法、正文探索式的叙述法以及每节的思考题检测法等多种教学方法并用,将有效调动学生学习的积极性,提高学生学习的效能;所有例题都采用四步解题法:审题(Identify)、破题(Set up)、求解(Excute)和讨论(EvaIuate),这种规范、科学的解题方式十分有利于学生形成思维清晰、表述准确、方法明确的解题习惯,并能逐步获得较强的解决实际问题的能力;英语行文规范、流畅,原汁原味,代表了当前科技英语文献的风格,是我国学生学习英文科技写作的极好范本。 本教材为高等学校理工科各专业学生的大学物理双语教学专用教材。由于与国内教材有很强的相关对应性,故对于希望了解物理知识英文表述的非双语教学的师生及其他科技工作者,《西尔斯当代大学物理(上册·英文改编版)(原书第11版)》也是一本十分有益的参考书。
简介:Designed to take the reader beyond wellness and into truly optimal health, Dr. Sears' life plan helps people lose weight permanently, avoid disease, enhance mental productivity, achieve maximum physical performance, and balance and control hormone and insulin levels. The plan is easy to follow there are no rigid menus, just clear, sensible guidelines on how to create a personal nutrition program. With sample recipes (such as old-fashioned oatmeal and salmon mousse), a list of good and bad carbohydrates, recommendations on convenience foods, and tips on eating out are also included.
简介:In good times and bad times, in tight labor markets or soft ones, businesses need highly skilled talent. And, in order to grow, they need to find and deploy that talent in focused ways. The old bottom-up, reactionary, "fast-fill-best-candidate" approach does not contribute to long-term business success. The far better method is to align workforce planning initiatives to corporate objectives- in a word, to strategize. This highly practical book offers a blueprint for linking business strategies to talent strategies. It starts with the premise that for staffing strategies to be effective, they must be responsive to changes both within and outside the organization. Successful Talent Strategies then buts through the clutter of often-contradictory talent management practices by offering two new concepts: Talent Flow: employing people at the right time, in the right numbers, with the right mix of skills and capabilities, under the right terms of employment; and Talent Engagement: aligning individual competencies with strategic objectives, maximizing the mutual value of the exchange between employer and employee. Author David Sears shows you how to design talent strategies with the same forethought, care and commitment that go into all business strategies. You'll learn to: Analyze the elements of a workable business strategy Conceive you talent strategies using value propositions, objectives, and strategy mapping Source, recruit, hire, and retain talent strategically, in part through crucial pre- and post-employment relationship activities Move from administrative "silos" (i.e., separate focuses on rewards, performance, and training) toward broader and more transformational strategies Measure and improve your talent strategy results with an eye toward cost savings and customer-perceived value Successful Talent Strategies also gives you practical, real-world examples of how successful companies such as The Container Store, General Electric, Lands' End, and Prudential Financial are putting these strategies into action. Not least, Successful Talent Strategies can help make a forceful difference in your organization's future by providing a common framework for business executives and human resources professionals, who often work at cross-purposes on staffing issues.
简介: The Soviet Union, 1984. For One Man, The End May Be Nearer Than He Knows. World-renowned astrophysicist Victor Perov had always prided himself on being a loyal Communist with an unwavering allegiance to Party ideals and a lifelong commitment to the state. But that was before Katherine Sears, the American scientist he has fallen hopelessly in love with, risks her life to reveal a shattering secret. Victor's twin brother, Anton, supposedly killed in action in Afghanistan, may be alive in a brutal government psychiatric gulag--a dissident with explosive information that could bring those in power to their knees. Desperate to outwit the KGB and save the woman he loves, Victor searches for the truth--a dangerous journey that will lead him into a forbidden zone where trust is scarce and freedom only a dream; a place where a corrupt old guard desperately fights to keep the truth forever classified, no matter what the cost.
简介: Contemporary prefab design is on the rise, becoming more and more popular every day. Is it a wonder why? Once blasted as a cheap building system that harkened back to the days when homeowners could order a home from the Sears, Robuck &Co. catalogue, contemporary prefab has blossomed into a viable industry that has created an unmatched enthusiasm for better living standards in today's modern world. An ever-increasing body of talented architects and designers, includinig the many practioners showcased within this book are striving to make prefab the next revolution in residential architecture. The projects are presented in alphabetical order of the respective architects and designers. An index with contact information is enclosed.
简介:Summary: Publisher Summary 1 The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania Publisher Summary 2 A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page." --The Wall Street Journal. "An entertaining and literate book that can serve as a valuable primer on advertising for any businessman or investor." --Forbes. "I remembered how my grandfather had failed as a farmer and become a successful businessman. Why not follow in his footsteps? Why not start an advertising agency? I was thirty-eight. . . .no credentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, he more than made up for with intelligence, talent, and ingenuity. He became the quintessential ad man, a revolutionary whose impact on his profession still reverberates today. His brilliant campaigns went beyond successful advertising, giving rise to such pop culture icons as the famous Hathaway shirt man with his trademark black eyepatch. His client list runs the gamut from Rolls Royce to Sears Roebuck, Campbell's Soup to Merrill Lynch, IBM to the governments of Britain, France, and the United States. How did a young man who had known poverty as a child in England, worked as a cook in Paris, and once sold stoves to nuns in Scotland climb to the pinnacle of the fast-paced, fiercely competitive world of advertising? Long before storming Madison Avenue, David Ogilvy's life had already had its share of colorful experiences and adventure. Now, this updated edition of David Ogilvy's autobiography presents his extraordinary life story and its many fascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (Beatrix Potter's uncle lived next door, and his niece was a frequent visitor). His father was a classical scholar who had played rugby for Cambridge. "My father . . . did his best to make me as strong and brainy as himself. When I was six, he required that I should drink a tumbler of raw blood every day. When that brought no result, he tried beer. To strengthen my mental faculties, he ordered that I should eat calves' brains three times a week. Blood, brains, and beer: a noble experiment." Before marrying, his mother had been a medical student. When World War I brought economic disaster to the family, they were forced to move in with relatives in London. Scholarships to boarding school and Oxford followed, and then, fleeing academia, Ogilvy set out on the at times surprising, at times rocky road to worldwide recognition and success. His remarkable journey would lead the ambitious young man to America where, with George Gallup, he ran a polling service for the likes of Darryl Zanuck and David O. Selznick in Hollywood; to Pennsylvania, where he became enamored with the Amish farming community; and back to England to work for British Intelligence with Sir William Stephenson. Along the way, with the help of his brother, David Ogilvy secured a job with Mather and Crowther, a London advertising agency. The rest is history. An innovative businessman, a great raconteur, a genuine legend in his own lifetime, David Ogilvy is one of a kind. So is his autobiography.
简介:Summary: Publisher Summary 1 This companion guide to the bestselling The Six Sigma Wayfocuses on the project improvement teams that do the real, in-the-trenches work of Six Sigma鈥攎easuring performance, improving quality and saving millions in the process.The Six Sigma Way Team Fieldbookis a highly practical reference for team leaders and members, outlining both the methods that have made Six Sigma successful and the basic steps a team must follow in an improvement effort. Written by three veteran trainers of Six Sigma 鈥淏lack Belts鈥?and teams at GE, Sun Microsystems, and Sears, this hands-on guide helps teams obtain the skills they need to identify a product, service, or process that needs improvement or redesign; gather data on the process and the rate of defects; find ways to improve quality up to a Six Sigma level鈥攋ust 3.4 defects per million; and much more.* Includes dozens of data-gathering forms and Six Sigma tools and worksheets * Describes key improvement methods in a concise 鈥渉ow-to鈥?format with checklists and tips Publisher Summary 2 This companion guide to the bestselling The Six Sigma Way focuses on the project improvement teams that do the real, in-the-trenches work of Six Sigma鈥攎easuring performance, improving quality and saving millions in the process.The Six Sigma Way Team Fieldbook is a highly practical reference for team leaders and members, outlining both the methods that have made Six Sigma successful and the basic steps a team must follow in an improvement effort. Written by three veteran trainers of Six Sigma 鈥淏lack Belts鈥?and teams at GE, Sun Microsystems, and Sears, this hands-on guide helps teams obtain the skills they need to identify a product, service, or process that needs improvement or redesign; gather data on the process and the rate of defects; find ways to improve quality up to a Six Sigma level鈥攋ust 3.4 defects per million; and much more.* Includes dozens of data-gathering forms and Six Sigma tools and worksheets* Describes key improvement methods in a concise 鈥渉ow-to鈥?format with checklists and tips
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Sears and Zemansky's university physics / 10th ed.
作者: Hugh D. Young, Roger A. Freeman = 西尔斯物理学 / 休 D. 杨, 罗杰 A. 弗里德曼著.


































