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简介：　　How to make your business work online 　　Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. 　　Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.　　

Perspectives on Intellectual Capital智力资本透视

作者：  Bernard Marr　著

出版社： 2005-1-1

简介：The only interdisciplinary approach to Intellectual Capital.　　Perspectives on Intellectual Capital bridges the disciplinary gaps and facilitates knowledge transfer across disciplines, featuring views on intellectual capital from the fields of accounting, strategy, marketing, human resource management, operations management, information systems, and economics. It also offers interdisciplinary views on intellectual capital from the perspectives of public policy, knowledge management and epistemology. By analyzing the various perspectives, Editor Bernard Marr is able to present a truly comprehensive understanding of what intellectual capital is, including the "state of the art" thinking about it in each discipline, the common key trends, and the trajectories for future developments, learning, and practice. 　　Contributors include many of the leading thinkers in their respective disciplines: Mie Augier and David Teece on the Economic Perspective, Bernard Marr and Goran Roos on the Strategy Perspective, Baruch Lev, Leandro Canibano, and Bernard Marr on the Accounting Perspective; Sudi Sudarsanam, Ghulam Sorwar, and Bernard Marr on the Finance Perspective; Jan Mourtisen, Per Nikolaj Bukh, and Bernard Marr on the Reporting Perspective; Lisa Fernstrom on the Marketing Perspective; Ulf Johanson on the HR Perspective; L. Martin Clotier and E. Richard Gold on the Legal Perspective; Partick H. Sullivan on the Intellectual Property Perspective; Giovanni Schiuma, Antonio Lerro, and Daniela Carlucci on the Interfirm Perspective; Ahmed Bounfour and Leif Edvinsson on the Public Policy Perspective; J-C Spender and Bernard Marr on a Knowledge-Based Perspective; Goran Roos on An Epistemology Perpsective. Foreword by Robert Grant.

现代美国饭店销售管理

作者：  (美)阿默德·伊斯梅尔(Ahmed Ismail)著

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简介：现代美国饭店管理丛书。 解析饭店经营真谛 浓缩美国经验精华 诠释饭店管理要义 造就当代业界精英 本书以一种独特的方式探讨饭店业的复杂领域，涉及饭店销售和市场营销的各个方面，为饭店管理专业学生或饭店销售人员提供基本概念和销售技巧。本书不仅主要集中探讨客房销售问题，还结合讨论了餐饮服务设施、辅助设施的销售问题。

Testing of genetically modified organisms in foods /

作者：  Farid E. Ahmed, editor.

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简介：Ten American and European academics and researchers contribute ten chapters covering the areas of risks and benefits of GMOs in the food supply and environment, sampling concepts and plans in both the EU and the U.S., reference material and standards, protein-based methods and DNA-based methods of testing, near-infrared spectroscopy, and other methods that may be of academic/research value or applicable to field testing. For students in food safety courses, food technologists and researchers, food handlers and suppliers, quality control/assurance staff, and scientists and administrators working in the regulatory arena. Annotation 漏2004 Book News, Inc., Portland, OR (booknews.com)

In a desert land : photographs of Israel, Egypt, and Jordan /

作者：  by Neil Folberg.

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简介：Neil Folberg's images of the wilderness of Israel, Egypt, and Jordan are as triumphant as Ansel Adams's depiction of the American West -- with the added dimension of color. These places are among the most beautiful on earth -- the deserts of the Middle East, the Dead Sea coast, the ancient splendor of Luxor, the pyramids at Giza, and the eternal presence of Jerusalem itself -- and their beauty is all the more intense because of their rich historical and religious association. Breathtaking folio-sized reproductions of Folberg's Ektachrome originals capture sacred vistas, images of awe, serenity, and ravishing beauty: the Oasis of Ain Umm-Ahmed, the view from the summit of Mount Sinai, a Bedouin orchard in the midst of a desert wadi, the dusty life of village and town, the Temple Mount, and the Wailing Wall. Accompanying these photographs are Neil Folberg's delightful firsthand narratives recounting the humorous and harrowing adventures of a photographer in a politically troubled and naturally formidable land. While Folberg entreats only that readers follow him into the landscape of his vision and derive pleasure wandering and wondering, the photographs of In a Desert Land -- celebrations of beauty both sacred and natural -- are in fact moving prayers and persuasive arguments for sanity and peace in a reckless region and a volatile world. "Folberg captures with his camera to create -- the awe-inspiring configurations of nature, the sweeping vistas, the colors... Although one may never walk in these desert lands, one is drawn into the images as one is drawn to an altar -- as a place to seek peace". -- Artweek

Checklist of the parasites of fishes of Bangladesh /

作者：  by J. Richard Arthur and Abu Tweb A. Ahmed.

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Developing enterprise Java applications with J2EE and UML = UML与J2EE企业应用程序开发 /

作者：  Khawar Zaman Ahmed, Cary E. Umrysh编著.

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简介：本书通过一个完整的实例，系统介绍了用J2EE开发企业级软件工程时，将UML建模技术应用到软件开发过程各个阶段的方法。本书首先介绍了J2EE的基本概念和主要技术，以及UML中的各种设计视图和基本原理，在此基础上，深入讲解了如何使用UML进行分析和设计，以及如何使用UML为J2EE主要技术建模。 本书不仅适合于初学UML和J2EE的读者，而且对于J2EE程序开发人员和软件工程项目管理人员也有很大的参考价值。

Principles and reactions of protein extraction, purification, and characterization /

作者：  Hafiz Ahmed.

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简介：Principles and Reactions of Protein Extraction, Purification, and Characterization provides the mechanisms and experimental procedures for classic to cutting-edge techniques used in protein extraction, purification, and characterization. The author presents the principles and reactions behind each procedure and uses tables to compare the different methods. The book also discusses the development of antibodies and immunochemical techniques as tools for characterizing proteins and modified proteins such as glycoproteins. Helpful illustrations, diagrams, and tables effectively transform theoretical concepts into practical knowledge. Along with methodical working procedures for most techniques, the book also offers useful advice on which technique to use and when to apply a particular method. (Midwest)

Microbiology of fruits and vegetables /

作者：  edited by Gerald M. Sapers, James R. Gorny, Ahmed E. Yousef.

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简介：Summary: Publisher Summary 1 Primarily focused on research into microbiological causes of spoilage and other safety issues, this collection of 26 articles address the risks associated with greater consumption of fruits and vegetables, greater reliance on developing nations as sources and improved surveillance and reporting methods by public health agencies. Papers related to contamination and the state of microflora include such topics as the attachment of microorganisms to fresh produce and their internalization and infiltration, those on microbial spoilage include bacterial soft rot and spoilage of juices and beverages by Alicyclobacillus , those on food safety include studies of products such as mushrooms, sprouts and melons, toxins such as patulin and the safety of minimally-processed fruits and vegetables, and papers on interventions include such topics as quality control, surface pasteurization, sanitizing treatments, nonthermal treatments and gas or vapor phase sanitation. The collection closes with articles on microbiological evaluation, including sampling, rapid detection and methods of microscopy. Annotation 漏2005 Book News, Inc., Portland, OR (booknews.com)  

Industrial and environmental biotechnology /

作者：  edited by Nuzhat Ahmed, Fouad M. Qureshi and Obaid Y. Khan.

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简介：Internationally acclaimed authors from diverse fields present comprehensive reviews of all aspects of Industrial and Environmental Biotechnology. Based on presentations given at the key International symposium on Biotechnology in Karachi in 1998, the articles have been extensively revised and updated. Chapters concerned with environmental biotechnology cover two major categories of pollutants: organic compounds and metals. Organic pollutants include cyclic aromatic compounds, with/without nitrogenous or chloride substitutions while metal pollutants include copper, chromate, silver, arsenic and mercury. The genetic basis of bioremediation and the microbial processes involved are examined, and the current and/or potential applications of bioremediation are discussed.

Accounting theory

作者：  Ahmed Belkaoui

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简介：This fifth edition of Accounting Theory presents the principal approaches and proposed solutions to the problem of formulating an accounting theory and brings the book up to date with the latest theoretical developments. Accounting theory is a highly complex subject for students to understand. No single generally accepted theory has been created, despite many attempts. Different assumptions and methodologies have resulted in a variety of frameworks, which some experts find acceptable. But it is vital to uphold the consistent standards that define the nature, function and scope of financial statements and the techniques for producing them. To understand how accounting theories are constructed and verified is to understand the essence of accounting. The book analyses the formulation of theory and examines its various facets, including the history and development of the discipline and the regulatory framework. The text also discusses future trends in accounting, examines accounting research and presents a critical analysis of the context of the contemporary accounting profession. Accounting Theory begins by explaining the history, development, nature and uses of accounting. It goes on to cover all the key aspects of accounting theory including the traditional and behavioural approaches to formulating a theory; fairness, disclosure and future trends and philosophical/scientific views of accounting. Belkaoui's text does more than purely examine the issues surrounding the formulation of accounting theory; it puts accounting theory into its international context.

Photochemistry and photobiology Proceedings of International Conference Held at the Univ.,of Alxa...

作者：  Ahmed H.Zewail

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Issues of infrastructural development A synthesis of the literature

作者：  Raisuddin Ahmed and Cynthia Donovan

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Physics and engineering of radiation detection / 1st ed.

作者：  Syed Naeem Ahmed.

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简介：　　"Ahmed's book offers the most thorough treatment of the field that this reviewer has encountered so far. After the principles of physics are introduced in the first chapters, all detector technologies relevant for physics, nuclear engineering, and health physics are treated in detail. The author's extensive experience with large- and small-scale detector experiments is apparent. Adding to the book's thoroughness are chapters on radiaion dosimetry and protection as well as one on data acquisition systems, which includes all modern standards used in the field. Worked examples are interspersed liberally throughout and, together with the chapter problems, make this a good teaching resource. Extensive bibliographics at chapter ends will satisfy researcher who need to delve deeper into certain subjects. Clearly written and starting at a level accessible also to undergraduates, this book is for all reader levels in physics and engineering." SUMMING UP: Recommended. Lower-division undergraduates through professionals; two-year technical program students. -- U. Greife, Colorado School of Mines, CHOICE, OCtober 2007 　　 　　 　　 "Ahmed's book offers the most thorough treatment of the field that this reviewer has encountered so far. After the principles of physics are introduced in the first chapters, all detector technologies relevant for physics, nuclear engineering, and health physics are treated in detail. The author's extensive experience with large- and small-scale detector experiments is apparent. Adding to the book's thoroughness are chapters on radiaion dosimetry and protection as well as one on data acquisition systems, which includes all modern standards used in the field. Worked examples are interspersed liberally throughout and, together with the chapter problems, make this a good teaching resource. Extensive bibliographics at chapter ends will satisfy researcher who need to delve deeper into certain subjects. Clearly written and starting at a level accessible also to undergraduates, this book is for all reader levels in physics and engineering." SUMMING UP: Recommended. Lower-division undergraduates through professionals; two-year technical program students. -- U. Greife, Colorado School of Mines, CHOICE, OCtober 2007　　

Household decisions,Gender,and development : A synthesis of recent research /

作者：  edited by Agnes R.Quisumbing.

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简介：Summary: Publisher Summary 1 This volume summarizes the research results and policy implications of 27 studies on gender and development. It is organized around five broad themes: power and resources within the household; agriculture and natural resources; health and nutrition; social capital, legal institutions and property rights; and the impact of policies and interventions. The CD-ROM contains the complete studies and related papers and reports for readers interested in their detailed methodologies. Distributed by Johns Hopkins U. Press. Annotation 漏2004 Book News, Inc., Portland, OR (booknews.com)   Publisher Summary 2 What does the latest research tell us about gender and development? This book summarizes the research results and policy implications of 27 studies on the subject. The findings in this book are grounded in empirical, quantitative evidence, but they are presented in nontechnical language. The book is organized according to the following broad themes: (1) power and resources within the household; (2) agriculture and natural resources; (3) health and nutrition; (4) social capital, legal institutions, and propertyrights; and (5) the impact of policies and interventions. Each thematic section begins with an overview of the key messages for that theme and of the specific contribution each study makes in that area. Summaries of each study follow, with suggestions for further reading. The book will be useful to teachers, undergraduate and graduate students, practitioners working on gender and development, and general readers interested in the subject.Contributors: Christopher Adam, Michelle Adato, Akhter U. Ahmed, J. B. Aidoo, Harold Alderman, Alok Bhargava, Howarth Bouis, B茅n茅dicte de la Bri猫re, Jean-Paul Chavas, Nora Coj, Priscilla A. Cooke, Catherine Cross, Jonna P. Estudillo, Marcel Fafchamps, Marzia Fontana, Elizabeth Frankenberg, Lawrence Haddad, Kelly Hallman, John Hoddinott, Bill Kinsey, John A. Maluccio, Reynaldo Martorell, Julian May, W. T. Mbhele, Bonnie McClafferty, Ruth Meinzen-Dick, Dubravka Mindek, T. M. Mngadi, Ruchira Tabassum Naved, Aida Ndiaye, Carlo del Ninno, Keijiro Otsuka, Michael J. Paolisso, Ellen Payongayong, Usha Ramakrishnan, Shibesh Regmi, Marie T. Ruel, Nevin Scrimshaw, Emmanuel Skoufias, Lisa C. Smith, Duncan Thomas, Christopher Udry, Margaret Zwarteveen  

XML.NET Developer’s Guide

作者：  (美)Adam Sills，(美)Mesbah Ahmed等著;战晓苏等译

出版社：电子工业出版社,2003

简介：本书全面介绍了基于.NET Framework开发XML文档和应用程序的技术。全书共10章，分别介绍了Microsoft.NET Framwork、Visual Studio.NET集成开发环境、XML基础、在.NET Framework中使用XML、.NET和XML的安全问题、XML和使用ASP.NET的Web、创建XML.NET客户簿、利用ADO和XML创建信息板、建立远程数据库视窗和建立一个批发目录。 本书涵盖了XML.NET开发的最新技术，内容全面，实例丰富，实用性强。为便于读者学习和掌握，本书给出了很多提示性内容，并在每章最后都给出了小结、快速回顾和常见问题。 本书面向对网络编程和.NET有基本了解的读者，通过本书读者可以在较短的时间内掌握网络应用开发的最新技术，成为出色的网络程序员。 前 言 欢迎阅读本书！我们特别希望为那些想提高编程技巧、能够在.NET平台上写应用程序的XML程序员编写一本合格的参考书。所以阅读本书的前提是：接触过XML并且熟悉VB.NET、C#和ASP.NET。换言之，本书不适合新手和初学者。 自从1998年2月有了开端以来，XML在WWW协会（更多>>

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简介：First published in 1976, this Routledge Revivals reissue presents an analysis of the Swat Pathans, the people of the North-West Frontier Province of Pakistan, who belong administratively to Pakistan despite being a fiercely independent group, with their own codes and ways of life. Akbar S. Ahmed, who knows the Swat Pathans well through his family connections, presents a clear and sophisticated analysis of their complex society. The study provides an anthropological and critical re-examination of the ethnography of the Swat Pathans and the author suggests specific alternative models of social organization. The book also represents an important contribution to the general debate in the social sciences between the 'methodological individualists' and the 'methodological holists', and challenges some of the theoretical and methodological premises in anthropology. In particular the author is critical of Professor Fredrik Barth's study of Swat Pathans, for he believes that the 'Swat models' have inadvertently become the basis for generalized, and often incorrect, understanding of models of Pathan socio-political organization in the social sciences.

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简介：Summary: Publisher Summary 1 `Noel Gaston and Ahmed M. Khalid's volume offers fascinating insights on the development, causes, and consequences of globalization in the Asia-Pacific. The outstanding collection of articles combines theory with rigorous econometrics, making the book a must-read for every student of globalization. At a time where the global crisis gave new arguments to the critics of globalization, the questions raised in this book, and the answers given, are essential reading for academics and politicians alike.'-Axel Dreher, University of Goettingen, Germany Given the importance of globalization in today's world, this salutary and timely book explores how globalization is specifically shaping the Asia-Pacific. It investigates future prospects and challenges, identifies the key winners and losers, and concludes in many cases that the portents for globalization are not particularly promising. Prominent economists and policy scholars examine a wide range of topics pertinent to globalization and economic integration in the Asia-Pacific, encompassing macroeconomic coordination and financial market integration; regionalism and preferential trade agreements; and immigration and labor markets, including gender issues and the impact of outsourcing. Through these analyses, the expert contributors illustrate the importance of market participants and regulators clearly understanding the risks associated with the present stage of globalization. They show that national policy makers need to reconfigure the regulatory framework following international lessons from previous financial crises experienced in the last two decades, and that financial literacy is essential for market participants, especially in emerging economies. Many of the issues discussed will prove useful in promoting the development of a new international financial architecture, comprising measures that will help reap the full benefits of globalization. This stimulating and challenging book will strongly appeal to academics, advanced undergraduates, postgraduates, researchers, and policy makers in the fields of Asian studies, international economics, and international business.   Publisher Summary 2 The editors (both of Bond U., Australia) present 12 essays from a September 2008 international conference exploring the impact of economic globalization on the Asia-Pacific region, with key thematic topics including regional trade issues, globalization and foreign direct investment, financial integration, the labor market consequences of globalization, and the economic and political economic consequences of globalization. Topics include models of the politics of globalization; forecasting international financial prices; trade policy, exchange rate adjustment, and unemployment; trade and wage inequality; aging and migration in Japan; labor market transitions for female workers in Japan; and the effects of overseas operations on home employment of Japanese multinational enterprises. Annotation 漏2011 Book News, Inc., Portland, OR (booknews.com)  

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简介：En 脿 peine plus de dix ans, parall猫lement 脿 l鈥櫭﹎ergence de nouvelles formes d鈥檕rganisation (communaut茅s, r茅seaux, etc.) et 脿 la d茅mat茅rialisation des activit茅s, le capital organisationnel est devenu un th猫me central de la r茅flexion manag茅riale. Sous ce terme, on d茅signe la capacit茅 d鈥檜ne entreprise 脿 d茅velopper ses performances par la mise en place d鈥檜ne organisation sp茅cifique de ses ressources, mat茅rielles et 聽immat茅rielles (comp茅tences, savoir-faire sp茅cifiques, 茅l茅ments d鈥檌nnovation et de propri茅t茅 intellectuelle,聽 ressources num茅riques, capital social et relationnel). Il s鈥檃git donc d鈥檜n levier fondamental, notamment pour mener 脿 bien les op茅rations de croissance et de d茅veloppement d鈥檜ne entreprise. Toutefois, en raison de son caract猫re proprement intangible et ubiquitaire, l鈥櫭﹙aluation et la ma卯trise manag茅riale du capital organisationnel demeurent des probl猫mes sur lesquels buttent encore les managers et dirigeants d鈥檈ntreprises. Quel est le lien du capital organisationnel avec les autres actifs immat茅riels聽? Comment quantifier le capital organisationnel ? Comment piloter la performance d鈥檜ne organisation聽? Autant de questions auxquelles ce livre a pour objectif d鈥檃pporter des 茅l茅ments de r茅ponse, par le biais d鈥檜ne analyse th茅orique fond茅e notamment sur les t茅moignages et avis de responsables d鈥檈ntreprises, et 茅labor茅e avec la participation active du groupe de travail de l鈥橝fope. Il permettra au lecteur une meilleure compr茅hension du capital organisationnel, et de ses conditions de pilotage, en vue聽 d鈥檃m茅liorer l鈥檃vantage concurrentiel des entreprises et le d茅ploiement d鈥檕p茅rations sp茅cifiques (cas du due diligence). 聽 Ahmed Bounfour est professeur 脿 l'universit茅 Paris-Sud et titulaire de la Chaire europ茅enne de management de l'immat茅riel. Il est l鈥檃uteur d鈥檜ne dizaine d鈥檕uvrages sur le th猫me de l鈥檌mmat茅riel et de l鈥檌nnovation.聽 Il est聽 par ailleurs l鈥檜n des principaux experts internationaux聽 du capital immat茅riel, de son pilotage et de sa valorisation.

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简介：Ahmed is a software testing and supply chain management consultant with 20-plus years of experience in the software industry, working with both midsize and large multinational customers on enterprise software applications. Designed for software development managers, software testers, testing managers, and entrepreneurs, his text provides a practical discussion on the use of software testing to improve productivity, reduce time to market, and reduce expensive errors. Coverage includes an overview of software testing management; types of software testing projects; software testing strategies; project effort estimation; software testing project plan, risk management, execution, and reporting; automated software testing benefits; customer expectation management; software testing practice and offshoring; software testing as a commodity; and quality and standards issues. Includes a summary of the IEEE standard for software test documentation (ANSI/IEEE Standard 829-1983) and a glossary of software testing terms. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)