简介
How to make your business work online
Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.
Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
目录
Table Of Contents:
Foreword 8(4)
Julius Wiedemann
Introduction 12(6)
Rob Ford
Campaigns 18(90)
Introduction 18(90)
Jeff Goodby Goodby
Hotel 626 24(4)
BHF's Yoobot 28(4)
FarCry 2 Experience 32(4)
The Alfa Romeo 159 Experience 36(4)
Uniolock 40(4)
The Eco Zoo 44(4)
HBO Voyeur 48(4)
Digital Concert Hall 52(4)
Call of Duty 56(4)
The Lost Ring 60(4)
Hilton Journeys 64(4)
Microsoft Realizing Potential 68(4)
The Heidies Diesel Intimate Collection 72(4)
Ford Fusion Mixer 76(4)
Bacardi DJ 80(4)
Beaches Send-a-Sandcastle 84(4)
Get the Glass 88(4)
Estudio Coca-Cola Zero 92(4)
Robo Brawl 96(4)
NOLAF (National Organization for Legislation Against Fun) 100(4)
The Fixers 104(4)
E-Commerce 108(44)
Introduction
Crispin Porter
Alex Bogusky 108(6)
Dominos.com 114(4)
Lowe's Sunnyville 118(4)
Ciamillo Components N.E.R.D. Campaign 122(4)
Adobe CS3 Product Selector Tool 126(4)
Style Lounge Diesel Online Store 130(6)
Volkswagen Autopilot 136(4)
Nordstrom Backroom 140(4)
Canyon Bicycles 144(4)
Sprint Now Widget 148(4)
Promotional 152(78)
Introduction 152(78)
Ajaz Ahmed
AKQA Christmas Card 2008 158(4)
Elf Yourself 162(4)
Who is Fermin?-One Million Clicks 166(4)
White Gold 170(4)
Prince of Persia 174(4)
Launchball 178(4)
Eminem 182(4)
Ford Truck F150 186(4)
Death in Sakkara 190(4)
Doritos the Quest 194(4)
CDX 198(4)
Ethan Haas Was Right & Alpha Omega 202(4)
UFC 206(4)
Lincoln MKS 210(4)
Allstate Garage 214(4)
M&M's Join the Hunt 218(4)
Microsoft Clearification 222(4)
Criss Angel: Mindfreak 226(4)
Social Media 230(96)
Introduction 230(96)
Freddy Mini
Netvibes 236(4)
Candystand 240(4)
Last.fm 244(4)
Flock, the Social Browser 248(4)
Red Bull Flugtag Flight Lab 252(4)
FVA: The Favourite Visitor Awards 256(4)
LRPD Vandalsquad 260(4)
Level-UP! 264(4)
Cranium POP 5 268(4)
Safe for Work Viral - Diesel 272(4)
In Search of the third Plush Poison 276(4)
Adidas Football Sign for your club 280(4)
Cravendale Join IN 284(4)
Haagen-Dazs Loves Honey Bees 288(4)
Octavia RC 292(4)
Total Drama Island Interactive 296(4)
Gremio Star 300(4)
Comcast Town 304(4)
FunkTube 308(4)
Eternal Moonwalk - A tribute to Michael Jackson 312(4)
Greenpeace (Special Feature) 316(10)
Corporate 326(46)
Introduction 326(46)
Gregoire Assemat-Tessandier
Bacardi.com 332(4)
Road Runner 336(4)
Got Milk? 340(4)
Metro.lu 344(4)
recom 348(4)
Philips, A Simple Switch 352(4)
AT&T - Your digital world 356(4)
Hyundai Genesis 360(4)
EA Mobile 364(4)
NHS EventManager 368(4)
Afterword 372(6)
Lars Bastholm
Index 378(4)
Acknowledgements 382
Foreword 8(4)
Julius Wiedemann
Introduction 12(6)
Rob Ford
Campaigns 18(90)
Introduction 18(90)
Jeff Goodby Goodby
Hotel 626 24(4)
BHF's Yoobot 28(4)
FarCry 2 Experience 32(4)
The Alfa Romeo 159 Experience 36(4)
Uniolock 40(4)
The Eco Zoo 44(4)
HBO Voyeur 48(4)
Digital Concert Hall 52(4)
Call of Duty 56(4)
The Lost Ring 60(4)
Hilton Journeys 64(4)
Microsoft Realizing Potential 68(4)
The Heidies Diesel Intimate Collection 72(4)
Ford Fusion Mixer 76(4)
Bacardi DJ 80(4)
Beaches Send-a-Sandcastle 84(4)
Get the Glass 88(4)
Estudio Coca-Cola Zero 92(4)
Robo Brawl 96(4)
NOLAF (National Organization for Legislation Against Fun) 100(4)
The Fixers 104(4)
E-Commerce 108(44)
Introduction
Crispin Porter
Alex Bogusky 108(6)
Dominos.com 114(4)
Lowe's Sunnyville 118(4)
Ciamillo Components N.E.R.D. Campaign 122(4)
Adobe CS3 Product Selector Tool 126(4)
Style Lounge Diesel Online Store 130(6)
Volkswagen Autopilot 136(4)
Nordstrom Backroom 140(4)
Canyon Bicycles 144(4)
Sprint Now Widget 148(4)
Promotional 152(78)
Introduction 152(78)
Ajaz Ahmed
AKQA Christmas Card 2008 158(4)
Elf Yourself 162(4)
Who is Fermin?-One Million Clicks 166(4)
White Gold 170(4)
Prince of Persia 174(4)
Launchball 178(4)
Eminem 182(4)
Ford Truck F150 186(4)
Death in Sakkara 190(4)
Doritos the Quest 194(4)
CDX 198(4)
Ethan Haas Was Right & Alpha Omega 202(4)
UFC 206(4)
Lincoln MKS 210(4)
Allstate Garage 214(4)
M&M's Join the Hunt 218(4)
Microsoft Clearification 222(4)
Criss Angel: Mindfreak 226(4)
Social Media 230(96)
Introduction 230(96)
Freddy Mini
Netvibes 236(4)
Candystand 240(4)
Last.fm 244(4)
Flock, the Social Browser 248(4)
Red Bull Flugtag Flight Lab 252(4)
FVA: The Favourite Visitor Awards 256(4)
LRPD Vandalsquad 260(4)
Level-UP! 264(4)
Cranium POP 5 268(4)
Safe for Work Viral - Diesel 272(4)
In Search of the third Plush Poison 276(4)
Adidas Football Sign for your club 280(4)
Cravendale Join IN 284(4)
Haagen-Dazs Loves Honey Bees 288(4)
Octavia RC 292(4)
Total Drama Island Interactive 296(4)
Gremio Star 300(4)
Comcast Town 304(4)
FunkTube 308(4)
Eternal Moonwalk - A tribute to Michael Jackson 312(4)
Greenpeace (Special Feature) 316(10)
Corporate 326(46)
Introduction 326(46)
Gregoire Assemat-Tessandier
Bacardi.com 332(4)
Road Runner 336(4)
Got Milk? 340(4)
Metro.lu 344(4)
recom 348(4)
Philips, A Simple Switch 352(4)
AT&T - Your digital world 356(4)
Hyundai Genesis 360(4)
EA Mobile 364(4)
NHS EventManager 368(4)
Afterword 372(6)
Lars Bastholm
Index 378(4)
Acknowledgements 382
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