Paul Rand /

作者：  Steven Heller.

出版社：

简介：Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.

Insight of Chung-yung

作者：  杜维明著;段德智译

出版社：人民出版社,2008

简介：　　“不偏之谓中，不易之谓庸。 ‘中’也者，天下之正道。‘庸’也者，天下之定理。”《中庸》虽然是《四书》中篇幅最小的一部，但却是其中最富形上意蕴、最具理论系统和最见宗教气象的著作，最能淋漓尽致地展现我们中国人人生智慧和哲学洞见的著作。 　　 本书便是当代著名新儒家代表杜维明先生的一部诠释国学元典《中庸》深层义理的著作，其紧紧围绕文本的三个核心概念，即“君子”、“政”和“诚”，对蕴含在《中庸》中的种种洞见作了高屋建瓴、鞭辟入里的解析和阐释，既可以看做是作者对《中庸》的“洞见”，也可以理解为作者对《中庸》“洞见”的“洞见”；其思想之深邃、视野之开阔、气势之恢宏，在当代儒学研究中，是很少有能望其项背的。

Marketing updatde

作者：  陆亦琦著

出版社：东方出版社,2011

简介：　　内容节选： 　　? 市场营销本身是一门实践性很强、并且不断发展的科学，但归根到底，市场营销担负着企业的战略核心功能。 　　? 除了传播营销新思维，本书的另一个目的是“经验分享”。其实在所有商业门类或学科中，市场营销是最为丰富多彩的。虽然书籍的传播方式是单向的，不过相信通过书中所选用的实战案例，您也能对自己的经验有所回顾与总结。 　　? 每件产品都应该有其独特的卖点（Unique Selling Point），而广告的功能就是将独特的卖点清晰地传递给目标受众。 　　? 在信息时代的今天，我国的主体商业产业经营很大程度上还处于工业时代，而从实践的角度看，有不少甚至与工业革命早期的状况具有相似之处。 　　? 中国的现代化工业起步与发展历史与欧美有很大区别，主要表现在中国这段发展历史要短得多，中国企业家、经理人与外界在经营理念上存在较大的差异，直接结果是，在西方有明显时间段落的导向阶段在现阶段中国同时交叉混合存在。 　　? 团购近年来在白领中日益风靡，从奶粉、尿布、到彩电冰箱、再到宾馆、餐厅的服务，等等，几乎无所不有。团购刚好与“多则便宜”的习惯性思维不谋而合，其传递的就是一种“可以便宜”的信息。这其中除了极少数商家是在聚集了一定的量后，去供应商那里拿来更低价，再卖给团购消费者；更多的团购已经演变成一种折扣销售或积货清仓的手段，这里的“团购”只是一种说法，商家不是一直在组织我们“团购”吗？没有这点能力的商家是不可能继续存在下去的。如今改变的只是商家看起来把这个主动权给了消费者，与其让商家到处花钱做广告促销，倒不如让你（消费者）去动员你一切可动员的力量，来参与“团购”。正如2008残奥会上一位十分可爱的唐氏综合症孩子表述的那样“我参与，我快乐”。 　　? 限量供应是一种极其有效的高利润高回报营销举措，然而前提是：你的品牌要么足够强势 ——– 像苹果这种顶礼膜拜级；要么具有明显的差异优势，替代品很少或没有（在通用宣布停产后，据说悍马的车价不跌反升-产品稀缺）。苹果不仅是可以让人“跪求”的强势品牌，iPad在面世时也没有明显的替代品或竞争品（你不能拿一个黑白的亚马逊Kindle或汉王电纸书来和iPad竞争）。 　　? 随着近期脑科学与心理学的发展，以及企业由市场导向转向品牌导向，针对消费者脑部的介入性研究也开始为我们带来以前不可能得到的新见解Insight。现阶段脑部介入性研究主要分为fMRI功能性核磁共振与脑电图SST（Steadstate Typography）：fMRI比较适合观测脑部活动的区域（这些区域与什么类型的思维有关），而脑电图SST则更适合于需要第一时间观测的快速脑部反应。这种医学介入式研究带有一定的干预性，也就是说被研究的消费者是在一种人工环境中对于某种商品或事件作出回答，他们的口述回答与脑部扫描或脑电波被记录了下来，医学介入式研究更关注消费者对事物的脑部反应，尤其是当这种脑部反应与口述不一致时（言不由衷），往往会带来更多的见解Insights。 　　? 如前面所提到的，数字化商品的一个重要特征就是：可以将单位成本降到几乎接近零。因此在信息时代我们接触到了更多的所谓免费的新商业模式或赢利模式，斯?安德森在其最新力作《免费——-商业的未来》一书中对免费的商业模式进行了进一步剖析。其实只要我们追溯历史，免费的商业模式在信息时代到来之前就已经存在，并且是一种非常有效的营销手段。 　　? 时尚的英文是Fashion，不过中文的时尚二字可能更加确切地表达了时尚的意义：时，与时间有关；尚，有崇尚的意思。合起来，时尚就是在一个特定时间段内，由少数人起头，继而被更多的后来者崇尚和仿效的生活方式或样式，它包括服饰（Prada、Gucci）、用具（iPhone，Mini Cooper）、饮食（哈根达斯、星巴克）、生活方式（宅男）、思维谈吐（中英合璧的言辞），甚至情感关系（闪婚），等等。由于时尚具有群体引领作用，不少商家一直对时尚颇为关注，希望能够捕捉到每一个由时尚带来的商机。一个能够引领时尚的产品往往能给企业带来丰厚的利润，也同样能够赋予品牌强大的生命力。　　

Life insight book at hand

作者：  智缘编著

出版社：北京理工大学出版社,2009

简介：本书不是对话体，但在阅读时，感觉却更像是这样的一部对话，一部迷惘者与智者之间的对话。 其实，人生于世，种种的欲求、困惑和不经意的错误是无法避免的，就像有些东西我们不愿放弃，背在身上偏偏成了负累；就像有些不公正我们不愿容忍，偏偏受到折磨的是我们自己；就像有些琐事我们不愿提起，偏偏它总是跳出来扰乱我们的心境…… 《人生顿悟枕边书》分别以认清自己、把握现在、收敛内心、逆境成才、转换心态、点滴积累、学会放弃、懂得宽容、平和心态、施恩感恩为主题，精选了160个让人回味的小故事，配以发人深省的“顿悟”，希望能让每个读者在阅读本书之后都会有所收获。

Down to earth sociology : introductory readings / 13th ed., 1st Free Press trade pbk. ed.

作者：  James M. Henslin, editor.

出版社：

简介：The twelfth edition's new readings include selections on the unspoken rules of social interaction, the shocking disparities between upper- and lower-class life, America's changing attitudes toward work and family and the roles they fulfill, and the "McDonaldization" of American society. Together with these essential new articles, the selections by Peter Berger, Herbert Gans, Erving Goffman, Donna Eder, Zella Luria, C. Wright Mills, Deborah Tannen, Barrie Thorne, Sidney Katz, Philip Zimbardo, and many others provide firsthand reporting that gives students a sense of "being there." Henslin also explains basic methods of social research, providing insight into how sociologists explore the social world. The selections in Down to Earth Sociology highlight the most significant themes of contemporary sociology, ranging from the sociology of gender, power, politics, sports, and religion, to the contemporary crises of racial tension, crime, rape, poverty, and homelessness.

作者：  

出版社：

简介："The adoption of electronic commercial transactions has facilitated cross-border trade and business, but the complexity of determining the place of business and other connecting factors in cyberspace has challenged existing private international law. This comparison of the rules of internet jurisdiction and choice of law as well as online dispute resolution (ODR) covers both B2B and B2C contracts in the EU, USA and China. It highlights the achievement of the Rome I Regulation in the EU, evaluates the merits of the Hague Convention on Choice of Court Agreement at the international level and gives an insight into the current developments in CIDIP. The in-depth research allows for solutions to be proposed relating to the problems of the legal uncertainty of internet conflict of law and the validity and enforceability of ODR agreements and decisions"-- "Internet Jurisdiction and Choice of Law: Legal Practices in the EU, US and China takes a "solutions to obstacles" approach, examines the existing jurisdiction and choice of law rules and proposes the interpretation of those rules to the digital age. It discusses the need of the modernisation and harmonisation of private international law, compares current legislative frameworks in the EU, US, China, and suggests a series of ways to remove the obstacles of the determination of Internet jurisdiction and choice of law for cross-border electronic B2B and B2C contracts"--

作者：  

出版社：

简介：This book is an introduction to statistics for linguists using the open source programming language and environment R in order to conduct quantitative studies. The author explains statistical concepts, tests, and graphs, as well as the design of tables to store and analyze data and some basic aspects of experimental design. He describes how to do the statistical methods examined "by hand"--thus providing insight into the logic of the statistical tests (while avoiding anything requiring mathematical expertise)--as well as with the software. He covers methods of descriptive statistics, analytical statistics, and mutifactorial procedures for the simultaneous investigation of several potential cause-effect relations. The book is paired with a companion website containing exercise files, data files, answer keys, errata, et cetera. A Google newsgroup is also available for questions and discussion. Annotation 漏2010 Book News, Inc., Portland, OR (booknews.com)

The Cambridge Introduction to Edith Wharton

作者：  Pamela Knights 　著

出版社：Cambridge University Press 2009年3月

简介：Born in New York into a world of wealth and privilege, andwriting with unique insight into the lives of the rich andfashionable, Edith Wharton was a best-seller in her time, and isnow, again, one of the most widely read American authors. This bookprovides an accessible and stimulating introduction to Wharton'slife and writings, to help map her work for new readers, and toencourage more detailed exploration of her texts and contexts.Suggesting a range of perspectives on her most famous novels – TheHouse of Mirth (1905), Ethan Frome (1911), The Custom of theCountry (1913) and The Age of Innocence (1920) – it stimulatesfresh lines of inquiry, examining these alongside other writingsthat are now attracting lively critical interest. With its clearstructure, illustrations, and guide to further study, this bookwill form the ideal starting-point for students and for generalreaders.

The Journey 9780091925550

作者：  Tony

出版社：Random House US 2010年09月

简介：
In 1997, Tony Blair won the biggest Labour victory in history to sweep the party to power and end eighteen years of Conservative government. He has been one of the most dynamic leaders of modern times; few British prime ministers have shaped the nation's course as profoundly as Blair during his ten years in power, and his achievements and his legacy will be debated for years to come. Now his memoirs reveal in intimate detail this unique political and personal journey, providing an insight into the man, the politician and the statesman, and charting successes, controversies and disappointments with an extraordinary candour. "A Journey" will prove essential and compulsive reading for anyone who wants to understand the complexities of our global world. As an account of the nature and uses of power, it will also have a readership that extends well beyond politics, to all those who want to understand the challenges of leadership today.

The Joke and Its Relation to the Unconscious 9780141185545

作者：  Sigmund Freud　著

出版社：Penguin 2002-11-1

简介：　　Building on the crucial insight that jokes use many of thesame mechanisms he had already discovered in dreams, Freuddeveloped one of the richest and most comprehensive theories ofhumor that has ever been produced. Jokes, he argues, provideimmense pleasure by allowing us to express many of our deepestsexual, aggressive and cynical thoughts and feelings which wouldotherwise remain repressed. In elaborating this central thesis, hebrings together a dazzling set of puns, anecdotes, snappyone-liners, spoonerisms and beloved stories of Jewish beggars andmarriage-brokers. Many remain highly amusing, while others throw avivid light on the lost world of early twentieth-centuryVienna.

本杰明·巴顿奇事/The Curious Case of Benjamin Button

作者：  F. Scott Fitzgerald 著

出版社：家庭电子杂志社 2007年8月

简介：Today, F. Scott Fitzgerald is known for his novels, but in his lifetime, his fame stemmed from his prolific achievement as one of America's most gifted story writers. "The Curious Case of Benjamin Button," a witty and fantastical satire about aging, is one of his most memorable stories. In 1860 Benjamin Button is born an old man and mysteriously begins aging backward. At the beginning of his life he is withered and worn, but as he continues to grow younger he embraces life -- he goes to war, runs a business, falls in love, has children, goes to college and prep school, and, as his mind begins to devolve, he attends kindergarten and eventually returns to the care of his nurse. This strange and haunting story embodies the sharp social insight that has made Fitzgerald one of the great voices in the history of American literature. 作者简介： F.Scott Fitzgerald was born in St. Paul,Minnesota, in 1896, attended Princeton University,and published his first novel, This Side of Paradise, in 1920. That same year he married Zelda Sayre, and the couple divided their time among New York, Paris, and the Riviera, becoming a part of the Amer-ican expatriate circle that included Gertrude Stein,Ernest Hemingway, and John Dos Passos. Fitzgerald was a major new literary voice, and his masterpieces include The Beautiful and Damned, The Great Gatsby, and Tender Is the Night. He died of a heart attack in 1940 at the age of forty-four while working on Th Love of the Last Tycoon.

Gunslinger神枪手

作者：  Stephen King 著

出版社： 2003-8-1

简介：　　Thirty-three years, a horrific and life-altering accident, and thousands of desperately rabid fans in the making, Stephen King's quest to complete his magnum opus rivals the quest of Roland and his band of gunslingers who inhabit the Dark Tower series. Loyal DT fans and new readers alike will appreciate this revised edition of The Gunslinger, which breathes new life into Roland of Gilead, and offers readers a "clearer start and slightly easier entry into Roland's world."　　King writes both a new introduction and foreword to this revised edition, and the ever-patient, ever-loyal "constant reader" is rewarded with secrets to the series's inception. That a "magic" ream of green paper and a Robert Browning poem, came together to reveal to King his "ka" is no real surprise (this is King after all), but who would have thought that the squinty-eyed trio of Clint Eastwood, Lee Van Cleef, and Eli Wallach would set the author on his true path to the Tower? While King credits Tolkien for inspiring the "quest and magic" that pervades the series, it was Sergio Leone's The Good, the Bad, and the Ugly that helped create the epic proportions and "almost absurdly majestic western backdrop" of Roland's world.　　To King, The Gunslinger demanded revision because once the series was complete it became obvious that "the beginning was out of sync with the ending." While the revision adds only 35 pages, Dark Tower purists will notice the changes to Allie's fate and Roland's interaction with Cort, Jake, and the Man in Black--all stellar scenes that will reignite the hunger for the rest of the series. Newcomers will appreciate the details and insight into Roland's life. The revised Roland of Gilead (nee Deschain) is embodied with more humanity--he loves, he pities, he regrets. What DT fans might miss is the same ambiguity and mystery of the original that gave the original its pulpy underground feel (back when King himself awaited word from Roland's world). --Daphne Durham --This text refers to the Hardcover edition. 　　作者简介：　　Stephen King has written more than forty books and two hundred short stories. He has won the World Fantasy Award, several Bram Stoker awards, and the O. Henry Award for his story "The Man in the Black Suit." --This text refers to the Hardcover edition.

True Grit 大地惊雷 9781590204597

作者：  Charles Portis　著

出版社：Penguin Group(USA) 2010-10-1

简介："Tom Wolfe, who worked with Portis as a reporter at the New York Herald-Tribune in the early 1960s called him 'the original laconic cutup.' A generation of novelists since then have simply regarded him as a writers' writer and have made his name a sort of secret password. Soon, they'll no longer have him to themselves." --Rolling Stone Magazine "An epic and a legend."--The Washington Post "Like Mark Twain's Huckleberry Finn and Thomas Berger's Little Big Man, Charles Portis's True Grit captures the naïve elegance of the American voice."--Jonathan Lethem "An instant classic... Read it and have the most fun you've had reading a novel in years, maybe decades."--Newsday "Skillfully constructed, a comic tour de force."--The New York Times Book Review "Charles Portis details the savagery of the 1870s frontier through an astonishing narrative voice: that of the 14-year-old Mattie Ross, a flinty, skeptical, Bible-thumping scourge"--Wall Street Journal "I loved that book. Charles Portis got a real Mark Twain feeling, the cynicism and the humor."--John Wayne "'[The Coen Brothers] wanted to really make a version of the book by Charles Portis, and that was the first big piece of direction that was given to me by those guys: Don't study the movie, study the book. That's what I did and whenever you're making a movie of a book, it's wonderful because you've got so much more insight into the characters and the story that way.'"--Jeff Bridges in USA Weekend

From the Dead B 英文原版

作者：  Mark

出版社：little brown 2008年04月

简介：

　　When Donna Langford receives a very recent photo of herex-husband in the post, she gets the shock of her life. Becauseshe's just spent ten years in prison for organising his murder.When her daughter goes missing, Donna believes there can only beone man responsible and hires Anna Carpenter, a determined youngprivate investigator, to find him. DI Tom Thorne worked on the AlanLangford case, so when Carpenter brings the photo to him, herefuses to believe that the man whose body was found in aburned-out car ten years before can still be alive. But when aprison inmate that he and Anna interview is viciously murdered,Thorne starts to understand that Langford is not only alive, butready to get rid of anyone who could threaten his comfortable newlife in Spain...

　　"While Billingham has well and truly mastered the modernpolice procedural, the thing that sets him apart from the crowd isnot just his emotional insight, but the way he invariably packssuch a heart-wrenching punch... Billingham's most desperatelygripping read yet"
　　--Mirror

Sleeping Naked Is Green

作者：  Vanessa Farquharson　著

出版社：Houghton Mifflin 2012-1-1

简介：　　No one likes listening to smug hippies bragging about how theydon't use toilet paper, or worse yet, lecturing about the evils ofplastic bags and SUVs. But most of us do want to lessen ourecological footprint. With this in mind, Farquharson takes on theintense personal challenge of making one green change to herlifestyle every single day for a year to ultimately figure outwhat's doable and what's too hardcore. Vanessa goes to the extremesof selling her car, unplugging the fridge, and washing her hairwith vinegar, but she also does easy things like switching to anall-natural lip balm. All the while, she is forced to reflect onwhat it truly means to be green. Whether confronting herenvironmental hypocrisy or figuring out the best place in herliving room for a compost bin full of worms and rotting cabbage,Vanessa writes about her foray into the green world withself-deprecating, humorous, and accessible insight. This isn't ahow-to book of tips, it's not about being eco-chic; it's an honestlook at what happens when an average girl throws herself into themurkiest depths of the green movement.

BRAND VISION - HOW TO ENERGIZE YOUR TEAM TO DRIVE BUSINESS GROWTH

作者：  David Taylor　著

出版社：Oversea Publishing House 2007-2-1

简介：David Taylor's third book lifts the lid on why so many brand visioning projects end in failure：an overly theoretical and complex approach he calls 'strategy tourism'.By contrast，his straightforward，no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.　　Designed in a highly practical format，brandvision shows how to lead your team on a step-by-step ‘visioning journey’that builds engagement，energy and alignment.Powerful tips，tools and tricks help you start applying the principles to your business today：　　Searching for true insight：creating a springboard for visioning by using different 'insight catalysts' that cover consumers，markets and competition The visioning journey：creating a compelling brand purpose，a big idea and a rallying call；combining product 'sausage' and emotional ‘sizzle’ Test-driving the vision：bringing the vision to life by exploring it within your business and with consumers .　　Brand-led business：translating the vision into a business building mix that covers 'hero product' innovation，communication and internal engagement Thought-provoking and irreverent，brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success（and screw-ups）including T-Mobile，Dove，Porsche，Absolut and James Bond.It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

Perth

作者：  Astrid deRidder　著

出版社：Insight Guides 2011-7-1

简介：　　Insight's City Guide to Perth brings to life the biggest cityon Australia's beautiful western coast. Evocative accounts of thecity's history and culture combine with lively descriptions of themain attractions, all illustrated with full colour photographs.Colour maps throughout help you get around, and the travel tipsprovide all the planning information you'll need.

Lonely Planet Italy意大利

作者：  Damien Simonis　著

出版社： 2008-2-1

简介：From Antarctica to Zimbabwe, if you're going there, chances are Lonely Planet has been there first. With a pithy and matter-of-fact writing style, these guides are guaranteed to calm the nerves of first-time world travelers, while still listing off-the-beaten-path finds sure to thrill even the most jaded globetrotters. Lonely Planet has been perfecting its guidebooks for nearly 30 years and as a result, has the experience and know-how similar to an older sibling's "been there" advice. The original backpacker's bible, the LP series has recently widened its reach. While still giving insights for the low-budget traveler, the books now list a wide range of accommodations and itineraries for those with less time than money.　　Explore the riches of Italy with Lonely Planet's essential guide. Featuring a special color feature on Italian art and architecture, this book also contains insider's advice on the best pasta and gelati; skiing and trekking information, notes on history, culture and current politics; as well as practical food and accommodation suggestions for every budget. Delightful sidebars add insight into the culture, with details on everything from gladiators to mushroom picking. --Kathryn True --This text refers to an out of print or unavailable edition of this title.

超级库存SUPER STOCKS 2E

作者：  Kenneth L. Fisher 著

出版社： 2006-1-1

简介：One of the most successful investing books ever published, Super Stocks showed investors how to use innovative techniques and fundamental analysis for valuing stocks and predicting future profit margins. You'll gain valuable insight into Fisher's original thinkin for valuing stocks and predicting future profit margins. A pioneer in the use of the Price Sales Ratio-a powerful analytical tool-Fisher regales readers with instructive tales of the businesses he invested in and profited from. Super Stocks gives a historical perspective on how Fisher successfully researched companies and stocks—who he saw and what he asked—to get a better read on profitable returns.

Critical Perspectives on Activity从批评视角看行为: 教育、工作与日常生活探索

作者：  Peter Sawchuk 著

出版社： 2006-1-1

简介：The last two decades have seen an international explosion of interest in theories of mind, culture, and activity. This book includes a diverse array of theoretical perspectives from international scholars in the fields of education, psychology, philosophy, sociology, anthropology, communications, industrial relations, and business studies. Broken into three main sections (education, work, and everyday life) each chapter emerges from an analysis of practice and learning as social cultural participation and historical change in relation to the concept of activity, contradiction, and struggle. This collection applies the interdisciplinary tradition of social, philosophical, and psychological analysis of human learning and development understood through the concept of "activity". It is the first to explicitly reach back to the tradition's original critical impulse within which the writings of Karl Marx played such a central role. The collection is broken into three sections: education, work, and everyday life. Each chapter applies this critical approach to analysis of contemporary questions. This book provides insight in broader societal debates over such matters as the "knowledge economy" and "lifelong learning". 作者简介： Peter H. Sawchuk is Professor of Sociology & Equity Studies in Education as well as Industrial Relations at University of Toronto. He is the Chair of the International Advisory Committee for the Conference on Researching Work and Learning. He is also a founding member of the University of Toronto's Centre for the Study of Education and Work.