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简介:Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world's most successful builders.This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail Belmuth, International Flavors & Fragrances, Inc.; Kenneth Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi,Publicis; Steve Doyal, Hallmark; Anthony Ewing, Logos Consulting Group; Ed Ingle, Microsoft Corporation; James Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America.
简介:Summary: Publisher Summary 1 "Shimpach's canny book shows how these uncertain times reveal a cultural and corporate desire-in on-screen heroies and industrial antics alike-to `save' television... even as it transforms before our very eyes." John Hartley, author of Television Truths (Wiley-Blackwell) "With trenchant insight and far-reaching interpretation, Shawn Shimpach confronts transformations in the media landscape that are dramatically changing the fundamental experience of TV today. Most impressively, he demonstrates richly productive ways to combine industry analysis with close reading of individual programs in order to account for continuities and breaks in what television now means in our everyday life. This is destined to be a major work in television studies." Dana Polan, Cinema Studies, New York University, author of The Sopranos and Julia Child's the French Chef "Shimpach has written a smart and savvy book that connects the new industrial configurations of American television to the texts it produces. He examines aesthetics, narrative, and genre while accounting for the ideological workings of gender and incorporating an international perspective." Roberta Pearson, University of Nottingham "Shimpach eloquently describes the impact of new global business forces in the TV industry through an insightful examination of four different kinds of heroes. His analysis reveals new ways to think about what stories TV can tell about heroism in the 2000s." Sharon Ross, Columbia College Chicago From a few national broadcasters to hundreds of digital channels and from a box in the living room to screens of every Size, everywhere, television looks and feels very different now. Today television programming must "translate" to different nations, cultures, broadcast systems; different formats, distribution outlets, and screen sizes, while simultaneously attracting and sustaining audience interest over the time it takes to travel through these spaces. Blending institutional and textual analyses, Television in Transition examines the return to action narratives with individual (super) heroes intended to navigate this new, international, multi-channel universe. Case studies of Highlander: The Series, Smallville, 24, and Doctor Who call up new questions of political, economic and cultural citizenship, crossing borders, splitting affinities, and pushing boundaries through reinterpretations of long-time televisual represenatational themes (white masculinity, heroism, nation, genre, etc.) within this era of transformation and perceived industry crisis. Television in Transition examines the narrative and institutional paradigms of textual afterlife to offer a highly original explanation of how innovation takes place within the television industry's management of predictability, risk, and familirity. Publisher Summary 2 Combining an exciting methodology alongside high-interest case studies,聽Television in Transition聽offers students of television a guide to a medium that has weathered the challenges of first-run syndication, a multi-channel universe, netlets, major media conglomerates, deregulation, and globalization--all in the space of twenty years. Examines a return in television programming to action narratives with individual (super) heroes intended to navigate this new, international, multi-channel universeExplores how television programming "translates" to new spatial geographies: different nations, cultures, broadcast systems; and different formats, distribution outlets, and screen sizesLooks at the value of a program's "afterlife," the continued circulation, repackaging and repurposing of programming beyond its initial iterationBlends institutional and textual analyses in case studies聽of聽Highlander: The Series, Smallville, 24,and Doctor Who
简介:It begins with nothing more frightening than a nursery rhyme; yet in Stephen King's hands it becomes an unforgettable parable of dread, a threat from an unimaginable darkness that drags the practical inhabitants of a New England village into a hell worse than their own most horrible nightmares...and yours. It begins with a writer named Roberta Anderson, looking for firewood in the forest that stretches behind her house. Bobbi stumbles over three inches of metal, which unusually heavy spring runoff has left sticking out of the soil. A logger's beer can, she thinks at first, but "the metal was as solid as mother-rock." It begins with Bobbi's discovery of the ship in the earth, a ship buried for millions of years, but still vibrating faintly, still humming with some sort of life...faint...weak...but still better left alone. Bobbi then begins to dig--tentatively at first, then compulsively--and is joined by her old friend (and onetime lover), Jim Gardener. Aided by weirdly advanced technology, their excavation proceeds apace. And as they uncover more and more of an artifact both familiar and so unbelievable it is almost beyond comprehension, the inhabitants of Haven start to change. There is the new hot-water heater in Bobbi's basement--a hot-water heater that apparently runs on flashlight batteries. The vengeful housewife who learns of her husband's affair...from a picture of Jesus on top of her TV, a picture that begins to talk. Not to mention the ten-year-old magician who makes his little brother disappear...for real. The townspeople of Haven are "becoming" --being welded into one organic, homicidal, and fearsomely brilliant entity in fatal thrall to the Tommyknockers.
Stroke rehabilitation:guidelines for exercise and training to optimize motor skil
作者: Janet H Carr,Roberta B Shepherd原著;王宁华,黄永禧,黄真主译
出版社:北京医科大学出版社,2007
简介: 本书译自澳大利亚J.H.Carr和R.B.Shepherd所著之“Stroke rehabmtation-guidelinesfor exercise and training to opt,imize motor skill”一书的第一版(2003年)。作者立足于循证医学,以生物力学 、运动学习、运动科学以及大脑的可塑性——大脑功能重组的原理和临床研 究成果为依据,结合临床实践制定了一套完整的脑卒中后训练关键性的运动 动作及优化运动技巧的训练指南。本书包括三部分:第一部分主要介绍大脑 重组、康复环境和结局评测;第二部分主要介绍训练指南,它包括平衡、步 行、站起与坐下、够物与操作等四个关键动作的训练;第三部分主要介绍残 损与适应、力量训练与体能训练以及脑卒中物理治疗作用的简要小结。本书 观念新颖、科学性强、内容丰富、图文并茂(插图100多幅)、方法多样、技 术实用、易于掌握,是康复医学医师和治疗师、神经科医护人员、全科医师 及从事偏瘫康复工作者的一本理想的参考书。脑卒中偏瘫患者及运动功能障 碍的患者及其家属也将会从中获益。
Pain medicine:the requisites in anesthesiology
作者: Roberta L. Hines,Stephen E. Abram原著;王保国主译
出版社:人民卫生出版社,2008
简介: 《疼痛医学》全面地介绍了顽固性疼痛的治疗方法。由于这方面的治疗系统或治疗图谱很少,所以疼痛医学生将依靠启蒙导师的经验和专业知识,将各种治疗方法溶入到治疗计划中。然而,通过仔细倾听、全面检查以及提供帮助和解释,即使经验很少的医师也能为大多数病情复杂的患者进行有效的治疗。患者不愿意听到一下的话:“我不知道你得了什么病”和“对你我无能为力”。即使对病情没有完全的把握,我们也可以给患者以合乎逻辑的解释,而且总有一些帮助是有效的。
Obsteric and gynecologic anesthesia:the requisites in anesthesiology
作者: Roberta L. Hines,Ferne R. Braveman原著;钱燕宁主译
出版社:人民卫生出版社,2007
简介: 《妇产科麻醉学(麻醉必会技术)》详细介绍了女性生理与产科生理特点、妇产科麻醉药理及各种常用麻醉技术的基本原理、操作要点、注意事项、并发症及其处理等内容。全书条目清晰,并附有大量的图表,各章还提供了媳型病例,供读者思考学习。妇产科麻醉不仅是临床麻醉的重要组成部分,而且责任重大。麻醉医师在保障患者家庭和睦、社会和谐中发挥着重要作用。
简介: With essays by Marco Bussagli, Cecilia Sica, and Roberta Bernabei Many have written about the nature and iconic function of angels, so much so that angels are among the most resonant figures representing religious culture throughout the world. These luminous and ethereal creatures are so prevalent in the collective imagination that artists of every period have drawn, painted, and sculpted them. Between God and Man: Angels in Italian Artpresents works by seminal Italian artists--including Titian, Filippo Lippi, Tiepolo, Botticini, and Solimena--of and about angels. This catalog documents an exhibition for which the Mississippi Museum of Art serves as the sole venue. The exhibition draws from significant collections in Italy, including the national museums of Rome, Ravenna, and Venice. More than 130 works of art in the exhibition are reproduced in full color, amply displaying how the angel figure has been depicted in various mediums and art periods, from the third century B.C. to the twenty-first century. The book includes essays by leading Italian art historians and scholars and a preface from Vatican Museums Director Francesco Buranelli. Between God and Manprovides an overview of how one of the world's most artistically revered cultures has represented a central figure in religious imagery. Francesco Buranelli is director of Vatican Museums and the curator of the exhibition Between God and Man: Angels in Italian Art. Robin C. Dietrick is curator of exhibitions at the Mississippi Museum of Art, Jackson, where she organizes and designs exhibitions.
简介:In Egypt, Maine, it's pretty hard to turn over a log without unearthing a Bean; they're just everywhere. For the Beans have always been there. Almost everybody's related to them, some more closely than you might wish. It's birth and copulation and death--and then more of the same. — Earlene Pomerleau isn't a Bean; no, probably not, but she's squa... more 籸e in the middle of the swarming hive. There's Cousin Rubic, a boozer and brawler, who can't quite keep himself out of jail; Aunt Roberta, who is in a perpetual state of pregnancy and encirclement by as nasty a litter of no-neck monsters as you have run across since Cat on a Hot Tin Roof; and Beal, who is sweet and gentle but violent in defeat. In this, her first full-length work, Carolyn Chute writes of poverty from ground level. The poverty is grinding, its victims wrestling manically for survival. If Chute's method is primitive, it could not be otherwise for she is dealing with primitive matters. If she laughs, she laughs with her people for she shares their lot. The Beans may recall Faulkner's Snopes family, and there's a pinch of Erskine Caldwell here, too. But Carolyn Chute owes no real debts. She is her own woman. ?less
Critical care the requisites in anesthesiology
作者: Roberta L. Hines,Peter J. Papadakos,James E. Szalados原著;熊利泽,张西京主译
出版社:人民卫生出版社,2008
简介:《麻醉必会技术》是美国艾思维尔公司出版的一套专门针对麻醉科中初级医师,为他们提供麻醉基本知识,帮助他们快速掌握各种常见麻醉技术的丛书。本书详细介绍了危重症麻醉监护的规程、监测技术、机械通气、疼痛控制、抗感染、系统器官功能维护、复苏等内容。
简介:Never before has there appeared in English such a collection of essays concerning Alexander the Great's legacy in world literature. From Greek and Latin works of the Classical Period through Medieval texts in Syriac, Persian, Coptic, Arabic, Ethiopic and Hebrew, as well the European languages, the fourteen chapters cover the gamut of Alexander literary studies as compiled by some of the foremost scholars in each field, bringing the reader up-to-date on everything Alexander. These experts share their results after years of investigation in the field, and, in doing so, point the reader toward the essence of each of the myriad of Alexander romances, while at the same time including copious notes and bibliography to prepare the reader for his or her own Alexander journey.Contributors include: Richard Stoneman, Saskia D??nitz, Daniel Selden, Josef Wieseh??fer, David Ashurst, Laurence Harf-Lancner, Danielle Buschinger, Juan Pedro Monferrer Sala, Roberta Morosini, Maura Lafferty, Peter Kotar, David Zuwiyya
Plant tissue culture : techniques and experiments / 3rd ed.
简介: "Plant Tissue Culture, Third Edition" builds on the classroom tested, audience proven manual that has guided users through successful plant culturing A.tumefaciens mediated transformation, infusion technology, the latest information on media components and preparation, and regeneration and morphogenesis along with new exercises and diagrams provide current information and examples. The included experiments demonstrate major concepts and can be conducted with a variety of plant material that are readily available throughout the year. This book provides a diverse learning experience and is appropriate for both university students and plant scientists. It features: provides new exercises demonstrating tobacco leaf infiltration to observe transient expression of proteins and subcellular location of the protein, and information on development of a customized protocol for protoplast isolation for other experimental systems; includes detailed drawings that complement both introductions and experiments; guides reader from lab setup to supplies, stock solution and media preparation, explant selection and disinfestations, and experimental observations and measurement; provides the latest techniques and media information, including A. tumefaciens mediated transformation and infusion technology; and fully updated literature.
Operations management:Focusing of quality and competitiveness(Second edition)
作者: (美)罗伯塔·S.拉塞尔(Roberta S.Russell),(美)伯纳德·W.泰勒(Bernard W.Taylor Ⅲ)著
出版社:中国人民大学出版社[恩格尔伍德]:Prentice Hall出版公司,1998
简介: 我们力求使这本书有较强的时代感和综合性。在今天的运作管理领域中,发生了许多新的重大变化,我们希望将这些新的变化与较为传统的生产管理内容有机地结合起来。所以,我们在本书中把质量和竞争力作为重点,并在全书中贯穿了“战略”这一隐含在质量与竞争力当中的重要因素。我们并不认为质量管理仅是近年来生产管理领域刚刚兴起的一个潮流。事实上,质量管理是一种相当普遍的经营理念,它影响着管理领域中所有其他的方面,质量管理已成为企业参与全球市场部分的全面战略中一个极为重要的部分。对于许多企业来说,全面质量管理推动着其策略方案的出台。 运作管理人员在以下职能范围内为企业进行决策:产品与服务设计、内部设施布置与选点规划、企业计划与进度安排、供应链管理等。这些决策的基础是,在为达到企业目标的策略设计中,它们集合的有效程度有多大。本书中的章节是按照各部门的职能安排的,其中有传统的也有新引入的。当然,对于每一章,我们都试图将所讨论的问题与质量和竞争力这两大主题的关系展示给读者,并且从战略的角度分析他们之间的相互关系。
简介:Roberta Johnson explores when and how-and to what effect-people make the choice to blow the whistle. Johnson (politics, U. of San Francisco) reviews the phenomena of organizational and government whistle blowing in the United States, exploring its causes and effects. Utilizing a number of case examples to illustrate the material, she examines the motivational factors behind whistle blowing, the conditions necessary for whistle blowing to result in policy change, and the legal protections afforded whistle blowers. A final chapter explores how the tradition of American whistle blowing is having an impact in other parts of the world.
简介:The first in Longman's new "Literature for College Readers" series,American 24-Karat Gold is a unique collection of American short stories for the developmental reader. The book includes classic American writers (e.g., Mark Twain, O.Henry, Kate Chopin) along with the diverse modern writers (e.g., Maxine Hong Kingston, Roberta Fernandez, and Alice Walker.) The book begins with a sample lesson designed with the developmental learner in mind-introducing reading skills, note-taking, and literary terms. Following the sample lesson, the stories are arranged by literary elements: character, conflict, plot, irony, etc. Each story contains pre-reading vocabulary exercises and questions, headnotes, a journal entry worksheet, comprehension quizzes, and writing prompts. For those interested in developing their reading skills at the 9-12 grade level, framed around American short fiction.
简介:Toni Morrison has been described by the New York Times as "the closest thing the country has to a national writer." Her third novel, Song of Solomon, earned her the National Book Critics Circle and the American Academy and Instituteof Arts and Letters awards, and was the first novel written by an African-American writer to be selected for the Book-of-the-Month club since Richard Wright's Native Son. With six published novels, two anthologies, a volume of literary criticism, plays, and other published works behind her, she is one of the most celebrated American writers of her time. Henry Louis Gates, Jr., writes in the preface of Toni Morrison: Critical Perspectives Past and Present, coedited with K. A. Appiah, that "Morrison's greatest capacities as a writer are her ability to create a denselylyrical narrative texture that is instantly recognizable as her own, and to make of the particularity of the African-American 'experience' the basis for a representation of humanity tout court." These critical perspectives are reviews from the popular press, essays - by such noted scholars and authors as Houston A. Baker, Jr., author of Workings of the Spirits, and Roberta Rubenstein, author of Boundaries of the Self -and interviews with Morrison that present her own perspective. This unique and revealing collection, which also includes a chronology of her life and career, offers insight and information useful to academic and lay readers alike. The critical essays explain how Morrison's work is influenced by writers such as Gabriel Garcia Marquez, William Faulkner, and James Baldwin; by Biblical scripture; and by Black music and speech rituals. They examine why Morrison's writing is "at once difficult and popular," says Gates. When Sara Blackburn reviewed Morrison's first novel, The Bluest Eye, for the New York Times, she wrote that the novelist "reaped the benefits of a growing middle-class women's movement that was just beginning to acknowledge the reality of its black and poorsisters. As a result, her novel probably attracted more attention than it otherwise might have in the publishing industry and reviewers." The factors of her success are debatable, but most agree that her place in the pantheon of the world's greatest literary figures is guaranteed.
简介:Roberta is a "woman like that" -- well-bred, elegantly dressed, secure in the love of her handsome husband. But when Roberta's marriage shockingly ends after twenty-five years, it's time for her to ask some questions. Was her marriage really as wonderful as she thought? Now that she is alone, can she make her life work? — She pulls up roots and s... more 籩ttles in her New Jersey country home. There she makes fast friends, finds a fulfilling job and meets Zack Owens. Her heart willingly learns all that Zack wants to teach...until she discovers that her own daughter is passionately fighting for the love of the same man. ?less
Stoelting’s anesthesia and co-existing disease
作者: (美)罗伯塔·海因斯(Roberta L. Hines),(美)凯瑟琳·马歇尔(Katherine E. Marschall)主编;于泳浩,喻文立主译
出版社:天津科技翻译出版公司,2012
简介:麻醉学是临床医学中发展最快的学科之一,麻醉医师作为“围术期医生”已经开始参与和指导手术室以外的医疗工作,从术前评估门诊、术后重症监护病房到疼痛门诊,甚至包括导管室和内科介入等多元化的医疗实践。本书书在内容上不仅突出了“简明阐述与围术期患者治疗相关的疾病状态的病理生理及其医疗管理”的编撰目标,而且对常见病进行了更加详细的阐述,同时对一些罕见但具有重要意义的疾病也做了深入细致的讨论。
简介:This book offers educational experiences, including reflections and the resulting essays, from the Roberta Kevelson Seminar on Law and Semiotics held during 2008 鈥?2011 at Penn State University鈥檚 Dickinson School of Law.聽 The texts address educational aspects of law that require attention and that also are issues in traditional jurisprudence and legal theory.聽 The book introduces education in legal semiotics as it evolves in a legal curriculum. Specific semiotic concepts, such as 鈥渟ign鈥? 鈥渟ymbol鈥?or 鈥渓egal language,鈥?demonstrate how a lawyer鈥檚 professionally important tasks of name-giving and meaning-giving are seldom completely understood by lawyers or laypeople.聽 These concepts require analyses of considerable depth to understand the expressiveness of these legal names and meanings, and to understand how lawyers can 鈥渟ay the law,鈥?or urge such a saying correctly and effectively in the context of a natural language that is understandable to all of us.聽 The book brings together the structure of the Seminar, its foundational philosophical problems, the specifics of legal history, and the semiotics of the legal system with specific themes such as gender, family law, and business law.
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Operations management : focusing on quality and competitiveness / 2nd ed.
Operations management:along the supply chain
作者: 罗伯塔·S. 拉塞尔(Roberta S. Russell),伯纳德·W. 泰勒(Bernard W. Taylor III)著;邵晓峰译


































