IDRISI遥感图像处理与地理信息系统教程

作者：  (美) 伊士曼 (Eastman,J.R.) 编著

出版社：电子工业出版社 2014-8-1

简介：IDRISI是美国克拉克大学克拉克实验室开发的遥感图像处理与地理信息系统平台软件。本书译自该实验室编写的IDRISI软件手册，旨在为国内日益增多的IDRISI用户提供技术支持。全书共25章，分别介绍了地理信息系统与遥感的基本概念、原理和数据组织形式，以及IDRISI的图像处理、图像分类、空间分析与统计等功能，并且结合实例介绍了该软件独特的时间序列变化分析、土地变化分析、多准则多目标决策支持、生态可持续土地变化预测，以及全球变化等当今地学研究热点的模块和实现方法。

Promotion and Marketing for Broadcasting, Cable, and the Web

作者：  (美)苏珊·泰勒·伊斯曼(Susan Tyler Eastman)，(美)道格拉斯. A. 弗格森(Douglas A.Ferguson)，(美)罗伯特. A. 克雷恩(Robert A.Klein)等著;李德刚，何玉译

出版社：华夏出版社,2004

简介：本书的编辑有着强烈的职业工具书情结，并且深信，用“实践”来指导实践，其意义绝不亚于用“理论”来指导实践。职业工具书让我们思考问题和解决问题的基点提高了，善于学习的读者会因此而少走许多弯路。 本书所提到的许多策略和技巧既可以即学即用，也可以此为引导在现实的求证和探究中获得更多。尤其重要的是，它不会用条条框框限制行业新进入者的创造力和想像力，因为这本书充分体现出两个务实原则：一是具体情况具体分析，二是永远以实际效果作为最重要的考量标准。

作者：  

出版社：

简介：Summary: Publisher Summary 1 This collection of eighteen articles on digital image capture and manipulation examines the state of the art in hardware and techniques derived from the new and expanding scientific field of computational photography. Moving beyond simple examples of the technology such as face detection modes, tone mapping and panorama features available in today's consumer digital cameras, essays discuss such advanced topics as single capture image fusion, super-resolution imaging, color algorithms, automatic image colorization and machine learning. Each entry contains numerous illustrations, equations and formula and the work is intended for advanced graduate students and professional engineers. Contributors include academics from universities and research institutes around the world as well as engineers from leading imaging technology and computer companies such as Eastman, Kodak and Microsoft. Annotation 漏2011 Book News, Inc., Portland, OR (booknews.com)  

Media promotion and marketing for broadcasting, cable and the internet

作者：  (美)苏珊·泰勒·伊斯特曼(Susan Tyler Eastman)，(美)道格拉斯·A. 费古森(Douglas A. Ferguson)，(美)罗伯特·A. 克莱恩(Robert A. Klein)编;刘微译

出版社：中国传媒大学出版社,2008

简介：　　想知道媒体运作的200个“宦传法则”吗？想了解媒介运营的操作技巧吗？本书通过对美国广播、电视和网络传播实践的研究分析，揭示媒介宣传和营销的成功秘诀。 　　全书罗列了约200个“宣传原则”，其中一些适用于所有媒介，而另一些仅针对某种媒介。大部分原则是经得起推敲验证的，它们必将激发挑战性的、完善性的，或者支持性的各项研究。 　　由于中国的媒介学者正在探询不断变化的营销实践，通过不同观念和听众群体来测量特殊传播方法的有效性，以及分析对比世界许多地区的实践方法，在今年的几十年间，有关媒介宣传领域的研究交蓬勃发展。进一步了解宣传是如何运作的，以及为何而运作的，将有助于节省宝贵资源来促进媒介产业的发展。对于行业和社会而言，电视、广播和互联网受众的时间和注意力具有重要性，它们是脆弱的，但却是不可替代的。

Research in media promotion

作者：  (美)苏珊·泰勒·伊斯特曼(Susan Tyler Eastman)编;张丽华，陈颖译

出版社：中国传媒大学出版社,2008

简介：《媒介宣传研究》主要内容：第一次用访谈、心理试验等研究方法，分类研究新闻节目、电视剧、儿童节目、体育节目、电影、广播、在线节目等不同类型媒介品牌的宣传方法。媒体营销从业人员的专业协会——电视宣传与营销联合会(Promax)，每年在南美、欧洲(英国)、亚洲以及美国举行例会，其参加者的人数和知名度每年都在迅速增长。越来越残酷的竞争、不断增长的节目成本以及迅速成长的互联网等都刺激了全球范围内人们对媒介市场的进一步关注。

作者：  

出版社：

简介：Praise for The Independent Fiduciary "Rusty Olson is a pioneer and leader in wise investing for pension funds. Institutional executives in all nations should study his experienced advice." -John M. Templeton Founder, Templeton Investment Counsel "Rusty Olson has provided a reader-friendly tour through the complex jungle of investing, pointing out both the opportunities and pitfalls that lie before the independent fiduciary. At once constructive and skeptical, his common sense-particularly the wit and wisdom of Chapter 18, 聭Aphorisms'-shows through this thoughtful book." -John C. Bogle Founder, The Vanguard Group "Rusty Olson is one of the best managers the fund sponsor side has ever produced. He understands the risk and reward of diverse asset classes and has the stomach to follow his convictions. He is in every sense a professional investor." -William Crerend Founder, Evaluation Associates, Inc. "I can highly recommend Rusty Olson's new book on the basis of almost twenty years' experience with him. He touches on all the bases of possible intelligent investment, by no means limiting his responsibilities to the active market of the stock exchange, NASDAQ, etc. It would seem essential that every library in the country should want to own this volume." -Roy R. Neuberger Founder, Neuberger Berman "Rusty Olson is a wise fiduciary. Drawing on his vast experience he introduces the language, concepts, and issues that every fiduciary must understand and suggests solutions to many thorny problems." -Barr Rosenberg Chairman, AXA Rosenberg Group LLC "Rusty Olson has been one of the most intense students and brilliant executors of investment opportunities and risk assessment for retirement funds. BARRA RogersCasey has had the honor to serve Rusty and Eastman Kodak for over twenty years-always learning from him. The Independent Fiduciary will evolve into Retirement Fund Investing 101 for newcomers and experienced practitioners alike." -John F. Casey Chairman, BARRA RogersCasey

Kmart的十项可遭天罚的大罪：无能如何毁掉美国形象KMARTS TEN DEADLY SINS: HOW INCOMPETENCE TAINTED AN AMERICAN ICON

作者：  Marcia Layton Turner　著

出版社：吉林长白山 2003-12-1

简介：News that discount giant Kmart was filing for bankruptcy in early 2002 sent shockwaves through the retail community. How could a brand as widely recognized and firmly fixed in our cultural lexicon be teetering on the brink of extinction? Depending on who you talk to, Kmart’s fall from grace can be attributed to any number of factors. In the first in-depth examination of Kmart, author Marcia Layton Turner reveals the real reason behind Kmart’s troubles–bad management–and discusses how the large personalities and even larger dreams of Kmart’s misguided leaders played a significant role in transforming this once profitable retail titan into a bankrupt behemoth. Even though Kmart has emerged from bankruptcy, the truth is that the company has made a number of bad decisions throughout its forty-year history–some seemed like good decisions at the time, while others were obviously off base. But what really hurt Kmart is the fact that most of these decisions were made by rogue managers who shirked their duty to shareholders and company. Kmart’s Ten Deadly Sins spins an intriguing tale of the missteps and miscalculations of a retail giant which once had the industry in the palm of its hand, and foolishly let it all slip away. Interviews with financial analysts, former employees, and industry observers, coupled with in-depth research of SEC filings, news reports, and background data, paints a clear picture of exactly how Kmart management’s thinking emerged as well as what went on behind the scenes–and why. Weaving corporate history with financial analysis and expert commentary, this engaging book identifies and examines the ten management mistakes, which ultimately brought Kmart to its knees. You’ll learn how a combination of . . . Brand mismanagement Lack of customer knowledge Underestimating the competition Lousy locations Ignoring store appearance Technology aversion Supply chain disconnect Loss of focus Changing strategies frequently Repeating the same mistakes . . . eventually ended Kmart’s retail reign. Kmart’s Ten Deadly Sins digs deep to uncover the real reason behind Kmart’s undoing, and will leave you with a better sense of the potential for its future. Can Kmart’s management sins be forgiven? Maybe, but only time will tell. 作者简介：MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com’s AboutWork site and Macmillan’s Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.

Hooray for Amanda & Her Alligator! 阿曼达和她的鳄鱼朋友 ISBN9780062004000

作者：  Willems

出版社：Disney 2011年04月

简介：

6? stories about 2 surprising friends.

Having a stuffed alligator for a best friend can be surprising.

Sometimes Amanda surprises her alligator with books. SometimesAlligator surprises Amanda by eating them.

But what happens when Amanda brings home a special—and not entirelywelcome—surprise? The result might be unexpected indeed.

Beloved author-illustrator Mo Willems has created a funny andtender portrait of friendship that readers of any age willlove.

Having a stuffed alligator for a best friend can be surprising.Sometimes Amanda surprises her alligator with books. Sometimes,Alligator surprises Amanda by eating them. But what happens whenAmanda brings home a special-and not entirely welcome-surprise? Theresult might be unexpected indeed. Beloved author/illustrator MoWillems has created a funny and tender portrait of friendship thatreaders of any age will love.

MO IS A SUPERSTAR! Mo Willems is one of the most beloved andacclaimed creators of children’s books of this generation. The NewYork Times has compared him to Charles Schulz and named him “thebiggest new talent to emerge thus far in the 00’s”. He has wonthree Caldecott Honor Awards and two Theodor Seuss Geisel Medals.And his books are perennial New York Times bestsellers. DON’T LETTHE PIGEON DRIVE THE BUS! was inducted into the Indies Picture BookHall of Fame and KNUFFLE BUNNY was named one of best picture booksof all time by SLJ. His books have gone on to also becomesuccessful plushes (with Yottoy) and Carnegie Medal-winning videos(Weston Woods), and traveling plays. TWO NEW CHARACTERS WITH LOADSOF POTENTIAL Amanda and her alligator have all the hallmarks ofMo’s most popular characters—they have expressive, aww-inspiringmoments, great friendship ups and downs, and plenty of surprisesfor the reader. Plus, there is something about a little girl andher favorite stuffed animal that readers seem to adore! REVIEWS andHONORS FOR MO: The CAT THE CAT series: New York Times bestsellingseries “[Cat the Cat’s] personality sparkles in expansive gesturesand gleeful interactions.”—Publishers Weekly (starred review) DON’TLET THE PIGEON DRIVE THE BUS! A 2004 Caldecott Honor Book New YorkTimes Best seller “The Pigeon is one of this decade’s contributionsto the pantheon of great picture book characters.”—The New YorkTimes KNUFFLE BUNNY: A CAUTIONARY TALE A 2005 Caldecott Honor BookNew York Times Best seller “A comic gem”—Booklist (starred review)KNUFFLE BUNNY TOO: A CASE OF MISTAKEN IDENTITY A 2008 CaldecottHonor Book New York Times bestseller “Irresistibly funny, tender,and universal, this is another consummate star turn for Trixie,daddy, bunny, and their creator.”—School Library Journal (starredreview) ELEPHANT AND PIGGIE series A 2008 Theodor Seuss GeiselMedal Winner for THERE IS A BIRD ON YOUR HEAD! A 2009 Theodor SeussGeisel Medal Winner for ARE YOU READY TO PLAY OUTSIDE? New YorkTimes bestselling series “These books will easily take their placealongside Seuss and Eastman as classics in the beginning-readergenre.”—The Bulletin (starred review) LEONARDO, THE TERRIBLEMONSTER A 2006 ALA Notable Children’s Book A Time Magazine BestBook of the Year “This perfectly paced story... will haveyoungsters laughing. A surefire hit” —School Libra

BIM handbook:a guide to building information modeling for owners, managers, designers, engineers and contractors

作者：  Chuck Eastman[等]著;赖朝俊，蔡志敏译

出版社：松岗资产管理股份有限公司,2013(民102年)

简介：

The ugly truth

作者：  （）妮可·伊士曼（Nicole Eastman），（美）卡伦·麦卡拉·劳特斯（Karen McCullah Lutz），（）克尔斯滕·史密斯（Kirsten Smith）编剧;（澳大利亚）罗伯特·路克蒂克（Robert Luketic）导演;（美）凯瑟琳·海格尔（Katherine Heigl），（苏格兰）杰拉德·巴特勒（Gerard Butler），（美）布丽·特纳（Bree Turner）主演

出版社：太平洋影音公司,2010

简介：

The ugly truth

作者：  （）妮可·伊士曼（Nicole Eastman），（美）卡伦·麦卡拉·劳特斯（Karen McCullah Lutz），（）克尔斯滕·史密斯（Kirsten Smith）编剧;（澳大利亚）罗伯特·路克蒂克（Robert Luketic）导演;（美）凯瑟琳·海格尔（Katherine Heigl），（苏格兰）杰拉德·巴特勒（Gerard Butler），（美）布丽·特纳（Bree Turner）主演

出版社：太平洋影音公司,2010

简介：

Broadcast/cable/web programming : strategies and practices / 6th ed.

作者：  Susan Tyler Eastman, Douglas A. Ferguson = 电子媒介节目设计与运营 : 战略与实践 / 苏珊·泰勒·伊斯...

出版社：

简介：《世界传播学经典教材(英文影印版)?电子媒介节目设计与运营:战略与实践(第6版)》涵盖了电子媒介领域的全部分支：无线电视、有线电视、卫星电视、在线视频和音频以及广播。而且对各个分支内部的不同层面，如无线电视范畴下的商业电视网、公共电视网、电视网和附属台的契约关系，有线电视范畴下的基本有线系统和附加费用有线系统，都进行了详细的描述和解释。由十余位来自学界和业界的资深人士所组成的写作团队，不仅高屋建瓴地对该行业进行了理论上的解析，更为我们提供了具体可行的操作指南。

Beyond the information systems outsourcing bandwagon the insourcing response

作者：  Mary Cecelia Lacity,Rudy Hirschheim

出版社：

简介：Summary: Publisher Summary 1 Total outsourcing is the practice of turning over the entire IS department to a vendor for up to ten years. The authors' 1993 study, Information Systems Outsourcing: Myths, Metaphors and Realities (Wiley), dispelled many myths about total outsourcing. The present study investigates the hypothesis that internal IS departments should be able to implement efficient managerial tactics without outsourcing. It presents six case studies of organizations that undertook an outsourcing evaluation, gathered external vendor bids, but selected the internal IS department's bid. Annotation copyright Book News, Inc. Portland, Or.   Publisher Summary 2 Ever since Eastman Kodak announced that it was outsourcing its information systems (IS) function in 1988 to IBM, DEC and Businessland, large companies have found it acceptable or even fashionable to transfer their IS assets, leases and staff the third-party vendors. In view of the changes in the sourcing, the key question now is not "should we outsource IS?", but rather "where and how can we take advantage of the rapidly developing market of IS services providers?". This book seeks to provide answers to this question.  

Research in media promotion /

作者：  edited by Susan Tyler Eastman.

出版社：

简介：

Hooray for Amanda & Her Alligator! 阿曼达和她的鳄鱼朋友 ISBN9780062004000

作者：  Willems

出版社：Disney 2011年04月

简介：

6? stories about 2 surprising friends.

Having a stuffed alligator for a best friend can be surprising.

Sometimes Amanda surprises her alligator with books. SometimesAlligator surprises Amanda by eating them.

But what happens when Amanda brings home a special—and not entirelywelcome—surprise? The result might be unexpected indeed.

Beloved author-illustrator Mo Willems has created a funny andtender portrait of friendship that readers of any age willlove.

Having a stuffed alligator for a best friend can be surprising.Sometimes Amanda surprises her alligator with books. Sometimes,Alligator surprises Amanda by eating them. But what happens whenAmanda brings home a special-and not entirely welcome-surprise? Theresult might be unexpected indeed. Beloved author/illustrator MoWillems has created a funny and tender portrait of friendship thatreaders of any age will love.

MO IS A SUPERSTAR! Mo Willems is one of the most beloved andacclaimed creators of children’s books of this generation. The NewYork Times has compared him to Charles Schulz and named him “thebiggest new talent to emerge thus far in the 00’s”. He has wonthree Caldecott Honor Awards and two Theodor Seuss Geisel Medals.And his books are perennial New York Times bestsellers. DON’T LETTHE PIGEON DRIVE THE BUS! was inducted into the Indies Picture BookHall of Fame and KNUFFLE BUNNY was named one of best picture booksof all time by SLJ. His books have gone on to also becomesuccessful plushes (with Yottoy) and Carnegie Medal-winning videos(Weston Woods), and traveling plays. TWO NEW CHARACTERS WITH LOADSOF POTENTIAL Amanda and her alligator have all the hallmarks ofMo’s most popular characters—they have expressive, aww-inspiringmoments, great friendship ups and downs, and plenty of surprisesfor the reader. Plus, there is something about a little girl andher favorite stuffed animal that readers seem to adore! REVIEWS andHONORS FOR MO: The CAT THE CAT series: New York Times bestsellingseries “[Cat the Cat’s] personality sparkles in expansive gesturesand gleeful interactions.”—Publishers Weekly (starred review) DON’TLET THE PIGEON DRIVE THE BUS! A 2004 Caldecott Honor Book New YorkTimes Best seller “The Pigeon is one of this decade’s contributionsto the pantheon of great picture book characters.”—The New YorkTimes KNUFFLE BUNNY: A CAUTIONARY TALE A 2005 Caldecott Honor BookNew York Times Best seller “A comic gem”—Booklist (starred review)KNUFFLE BUNNY TOO: A CASE OF MISTAKEN IDENTITY A 2008 CaldecottHonor Book New York Times bestseller “Irresistibly funny, tender,and universal, this is another consummate star turn for Trixie,daddy, bunny, and their creator.”—School Library Journal (starredreview) ELEPHANT AND PIGGIE series A 2008 Theodor Seuss GeiselMedal Winner for THERE IS A BIRD ON YOUR HEAD! A 2009 Theodor SeussGeisel Medal Winner for ARE YOU READY TO PLAY OUTSIDE? New YorkTimes bestselling series “These books will easily take their placealongside Seuss and Eastman as classics in the beginning-readergenre.”—The Bulletin (starred review) LEONARDO, THE TERRIBLEMONSTER A 2006 ALA Notable Children’s Book A Time Magazine BestBook of the Year “This perfectly paced story... will haveyoungsters laughing. A surefire hit” —School Libra

【预订】The Big Blue Book of Beginner Books

作者：  Eastman

出版社：Random House US 2008年09月

简介：

Are You My Mother?

作者：  Eastman

出版社：HarperCollins 2011年06月

简介：　　This is the classic from which many of our staff first learnedto read, starting us on a path of unremitting bibliophilia. Are YouMy Mother? follows a confused baby bird who's been denied theexperience of imprinting as he asks cows, planes, and steam shovelsthe Big Question. In the end he is happily reunited with hismaternal parent in a glorious moment of recognition. --This textrefers to the Hardcover edition.

作者：  

出版社：

简介：    ers and students of Yeats have long wondered which of the many avail-able editions of his poems they should use. James Pethica has solved their problems with Yeats's Poetry, Drama, and Prose. This offers not only the familiar riches of a Norton Critical Edition (available in no other edition), but a brilliant innovation both early and late texts of certain poems--to illustrate the devel-opment of the greatest twentieth-century poet of our language."This Norton Critical Edition of Yeats's Poetry, Drama, and Prose represents a major new addition to the series.     The texts include a comprehensive selection of William Butler Yeats's major writings spanning his entire career: 145 poems from Crossways (1889) through Last Poems (1939), including 5 poems in both early, and revised versions; the plays Cathleen ni Houihau, Ou Baile's Strand, At the Hand& Well, and Purga-tou; prose fiction and folklore writings from The Celtic Twilight, The Secret Rose, and Stories of Red Haurahan; autobiographical writings from Reveries over Childhood and Youth (1916) through the posthumously published Memoirs (1972); and selections from his most important critical writings. The texts are carefully annotated by the editor, James Pethica.     The volume also includes critical responses to Yeats's work by contempo-raries such as Oscar Wilde, Ezra Pound, Marianne Moore, and T. S. Eliot, and by major recent critics such as Helen Vendler, Declan Kiberd, Harold Bloom, Elizabeth Butler Cullingford, Roy Foster, Richard Ellmann, and Seamus Heaney     A chronology of Yeats's Iife and work, a selected bibliographv and an index of poems and first lines are also included.     ABOUT THE SERIES: Each Norton Critical Edition includes an authoritative text,contextual and source materials, and a wide range of interpretations--from contem-porary perspectives to the most current critical theory--as well as a bibliography and, in many cases, a chronology of the author's life and work.     COVER ILLUSTRATION: Photograph of Yeats by Alvin Langdon Coburn. Courtesy of George Eastman House.     作者简介:JAMES PETHICA has taught at Williams College and at the Uni-versity of Richmond. Currently a Fellow at the Oakley Center for the Humanities and Social Sciences, Williams College, he is at work on the authorized biography of Lady Gregory.

作者：  

出版社：

简介："Measuring Team Performance walks readers through a step-by-step methodology that aligns teams with customer needs and organizational strategy - a critical alignment if teams are to contribute to the bottom line. It shows readers how to pinpoint a team's most important performance factors and develop measures that will accurately assess them. It shows how to construct a composite score and create computerized feedback reports. It details how team measures can be used to solve businessproblems. And it explains how you can link incentives to the system that will keep it running smoothly." "Case studies throughout - including examples of a team at Eastman Chemical Company and the Hi-Rockers, an average team which became "the best of the best" at Xerox - illustrate lessons learned by hundreds of teams in dozens of organizations that have successfully measured team performance."--BOOK JACKET.

作者：  

出版社：

简介：For 40 years, from 1950 until 1990, Eastman Kodak Company's Coloramas were a familiar sight to commuters passing through New York City's Grand Central Terminal. The gigantic, backlit color transparencies presented an idealized view of life in 20th-century America that reflected and reinforced traditional American values and aspirations while simultaneously promoting photography as an essential leisure activity. Most of the models and photographers were from the Rochester area.