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Guide to legal writing style / 4th ed.
光盘作者: Terri LeClercq.
简介:This concise paperback focuses on the nuances of legal writing style and provides novice legal writers with the skills they need to polish their writing. Guide to Legal Writing Style, Fourth Edition, intended as an ancillary to any basic legal writing text, expands what students learn in their first-year courses by providing additional techniques and style tips that will help make their writing more precise, readable and elegant. <p class=copymedium> <b>This highly regarded paperback, specifically directed at legal writers, offers</b><p class=copymedium> <li class=copymedium>crisp, pointed advice written in a personal and humorous style <li class=copymedium>lucid organization that helps students find the information they need most, including practice with basic skills and helpful advice on organization, sentence structure, word choice, punctuation, and formatting <li class=copymedium>an emphasis on legal ethics throughout, with most of the examples and exercises focusing on ethical issues <li class=copymedium>a chapter on organization that compares and contrasts undergraduate terms and goals with those expected by a legal audience <li class=copymedium>a guide that helps students guard against plagiarism <li class=copymedium>short, end-of-chapter exercises, with the answers at the back of the book, that strengthen skills and provide opportunities for self-testing</ul><p class=copymedium> <b>Special features in the Fourth Edition include:</b> <li class=copymedium>an updated interactive CD-ROM with multiple exercises to reinforce the materials in the book, which includes updated and expanded tests of basic skills and click-on answers and explanations <li class=copymedium>a new chapter testing common errors in professional writing, with explanations as well as succinct answers <li class=copymedium>new checklists that reinforce essential advice of each chapter</ul>
简介:Summary: Publisher Summary 1 For students and dentists who are non-specialists, Wright (dentistry, U. of Texas Health Science Center-San Antonio) offers an evidence-based handbook of practical information on temporomandibular disorders, their diagnosis, disorders that mimic them, and effective therapy, including multidisciplinary treatment and case scenarios. The volume is well-illustrated with clinical photos and excellent color drawings. The text is clearly organized, containing usefully highlighted technical tips and pearls. The CD-ROM contains a patient questionnaire and educational handouts, a course presentation, and a student manual. Annotation 漏2010 Book News, Inc., Portland, OR (booknews.com) Publisher Summary 2 Manual of Temporomandibular Disorders, Second Editionis a four-color, softcover handbook of information on temporomandibular disorders, an array of medical and dental conditions that affect the temporomandibular joint (TMJ), masticatory muscles, and contiguous structures. The book provides evidence-based, clinically practical information that allows dentists to diagnose TMD accurately, rule out disorders that mimic TMD (that is, make a differential diagnosis), and provide effective therapy for most patients. This book offers comprehensive coverage in a compact package. The book's tone is conversational, with a focus on solving TMD problems at chairside. The author's crisp, engaging writing style allows the clinician to find precise answers quickly, without wading through a morass of detail.Features include:Includes Frequently Asked QuestionsFeatures Quick Consults, Technical Tips and Focal PointsCovers disorders that mimic TMD and identifies factors which warrant referralExtensive color photographs and line drawingsA CD accompanying the book contains Recommended patient questionnaire and educational handouts (editable with Microsoft Word)A 635-slide TMD course presentation (editable with PowerPoint) and accompanying student manual (editable with Microsoft Word)
Models in cooperative game theory
作者: (罗)Rodica Branzei,(德)Dinko Dimitrov,(荷)Stef Tijs著;刘小冬,刘九强译
出版社:科学出版社,2011
简介: 《合作博弈理论模型(原书第2版)》研究参与者具有部分合作可能性的 合作博弈理论模型,重点是模糊博弈和多选择博弈。本书共分十二章,主 要介绍了这些博弈不同的集值概念和单点解概念,这些解概念的性质,在 crisp博弈、模糊博弈和多选择博弈的某些类上这些解概念之间的相互关系 ,以及这些模型在许多经济环境下的应用。与原书第一版相比较,原书第 二版增加了很多新的研究成果。 《合作博弈理论模型(原书第2版)》可作为经济、管理及数学相关专业 的本科生、研究生的教材或教师的教学参考书,对相关领域的科研工作者 也有重要的参考价值。
简介:"With their crisp and clear explanations, detailed references, and pertinent pictures, the authors illuminate - in any easy-to-read format - the essential facts and latest findings concerning the diagnosis and treatment of critical problems in the respiratory, cardiovascular, central nervous, endocrine, and gastrointestinal systems. Drawing on years of practical experience, they illuminate with simple, straightforward explanations the major clinical issues involved in the critical care of pediatric infectious diseases, hematology, oncology, immunology, metabolic disorders, pain management, and traumatology."--BOOK JACKET.
作者: 博思蒂安·卡鲁扎
出版社:人民邮电出版社 2017年08月
简介:
本书介绍如何使用Java创建并实现机器学习算法,既有基础知识,又提供实战案例。主要内容包括:机器学习基本概念、原理,Weka、Mahout、Spark等常见机器学习库的用法,各类机器学习常见任务,包括分类、预测预报、购物篮分析、检测异常、行为识别、图像识别以及文本分析。*后还提供了相关Web资源、各种技术研讨会议以及机器学习挑战赛等进阶所需内容。本书适合机器学习入门者,尤其是想使用Java机器学习库进行数据分析的读者。
【目录】
目 录
第1章 机器学习应用快速入门 1
1.1 机器学习与数据科学 1
1.1.1 机器学习能够解决的问题 2
1.1.2 机器学习应用流程 3
1.2 数据与问题定义 4
1.3 数据收集 5
1.3.1 发现或观察数据 5
1.3.2 生成数据 6
1.3.3 采样陷阱 7
1.4 数据预处理 7
1.4.1 数据清洗 8
1.4.2 填充缺失值 8
1.4.3 剔除异常值 8
1.4.4 数据转换 9
1.4.5 数据归约 10
1.5 无监督学习 10
1.5.1 查找相似项目 10
1.5.2 聚类 12
1.6 监督学习 13
1.6.1 分类 14
1.6.2 回归 16
1.7 泛化与评估 18
1.8 小结 21
第2章 面向机器学习的Java库与
平台 22
2.1 Java环境 22
2.2 机器学习库 23
2.2.1 Weka 23
2.2.2 Java机器学习 25
2.2.3 Apache Mahout 26
2.2.4 Apache Spark 27
2.2.5 Deeplearning4j 28
2.2.6 MALLET 29
2.2.7 比较各个库 30
2.3 创建机器学习应用 31
2.4 处理大数据 31
2.5 小结 33
第3章 基本算法——分类、回归、
聚类 34
3.1 开始之前 34
3.2 分类 35
3.2.1 数据 35
3.2.2 加载数据 36
3.2.3 特征选择 37
3.2.4 学习算法 38
3.2.5 对新数据分类 40
3.2.6 评估与预测误差度量 41
3.2.7 混淆矩阵 41
3.2.8 选择分类算法 42
3.3 回归 43
3.3.1 加载数据 43
3.3.2 分析属性 44
3.3.3 创建与评估回归模型 45
3.3.4 避免常见回归问题的小技巧 48
3.4 聚类 49
3.4.1 聚类算法 49
3.4.2 评估 50
3.5 小结 51
第4章 利用集成方法预测客户关系 52
4.1 客户关系数据库 52
4.1.1 挑战 53
4.1.2 数据集 53
4.1.3 评估 54
4.2 *基本的朴素贝叶斯分类器基准 55
4.2.1 获取数据 55
4.2.2 加载数据 56
4.3 基准模型 58
4.3.1 评估模型 58
4.3.2 实现朴素贝叶斯基准线 59
4.4 使用集成方法进行高级建模 60
4.4.1 开始之前 60
4.4.2 数据预处理 61
4.4.3 属性选择 62
4.4.4 模型选择 63
4.4.5 性能评估 66
4.5 小结 66
第5章 关联分析 67
5.1 购物篮分析 67
5.2 关联规则学习 69
5.2.1 基本概念 69
5.2.2 Apriori算法 71
5.2.3 FP-增长算法 71
5.2.4 超市数据集 72
5.3 发现模式 73
5.3.1 Apriori算法 73
5.3.2 FP-增长算法 74
5.4 在其他领域中的应用 75
5.4.1 医疗诊断 75
5.4.2 蛋白质序列 75
5.4.3 人口普查数据 76
5.4.4 客户关系管理 76
5.4.5 IT运营分析 76
5.5 小结 77
第6章 使用Apache Mahout制作
推荐引擎 78
6.1 基本概念 78
6.1.1 关键概念 79
6.1.2 基于用户与基于项目的分析 79
6.1.3 计算相似度的方法 80
6.1.4 利用与探索 81
6.2 获取Apache Mahout 81
6.3 创建一个推荐引擎 84
6.3.1 图书评分数据集 84
6.3.2 加载数据 84
6.3.3 协同过滤 89
6.4 基于内容的过滤 97
6.5 小结 97
第7章 欺诈与异常检测 98
7.1 可疑与异常行为检测 98
7.2 可疑模式检测 99
7.3 异常模式检测 100
7.3.1 分析类型 100
7.3.2 事务分析 101
7.3.3 规划识别 101
7.4 保险理赔欺诈检测 101
7.4.1 数据集 102
7.4.2 为可疑模式建模 103
7.5 网站流量异常检测 107
7.5.1 数据集 107
7.5.2 时序数据中的异常检测 108
7.6 小结 113
第8章 利用Deeplearning4j进行
图像识别 114
8.1 图像识别简介 114
8.2 图像分类 120
8.2.1 Deeplearning4j 120
8.2.2 MNIST数据集 121
8.2.3 加载数据 121
8.2.4 创建模型 122
8.3 小结 128
第9章 利用手机传感器进行
行为识别 129
9.1 行为识别简介 129
9.1.1 手机传感器 130
9.1.2 行为识别流水线 131
9.1.3 计划 132
9.2 从手机收集数据 133
9.2.1 安装Android Studio 133
9.2.2 加载数据采集器 133
9.2.3 收集训练数据 136
9.3 创建分类器 138
9.3.1 减少假性转换 140
9.3.2 将分类器嵌入移动应用 142
9.4 小结 143
第10章 利用Mallet进行文本挖掘——
主题模型与垃圾邮件检测 144
10.1 文本挖掘简介 144
10.1.1 主题模型 145
10.1.2 文本分类 145
10.2 安装Mallet 146
10.3 使用文本数据 147
10.3.1 导入数据 149
10.3.2 对文本数据做预处理 150
10.4 为BBC新闻做主题模型 152
10.4.1 BBC数据集 152
10.4.2 建模 153
10.4.3 评估模型 155
10.4.4 重用模型 156
10.5 垃圾邮件检测 157
10.5.1 垃圾邮件数据集 158
10.5.2 特征生成 159
10.5.3 训练与测试模型 160
10.6 小结 161
第11章 机器学习进阶 162
11.1 现实生活中的机器学习 162
11.1.1 噪声数据 162
11.1.2 类不平衡 162
11.1.3 特征选择困难 163
11.1.4 模型链 163
11.1.5 评价的重要性 163
11.1.6 从模型到产品 164
11.1.7 模型维护 164
11.2 标准与标记语言 165
11.2.1 CRISP-DM 165
11.2.2 SEMMA方法 166
11.2.3 预测模型标记语言 166
11.3 云端机器学习 167
11.4 Web资源与比赛 168
11.4.1 数据集 168
11.4.2 在线课程 169
11.4.3 比赛 170
11.4.4 网站与博客 170
11.4.5 场馆与会议 171
11.5 小结 171
简介:在数据洪流中沙里淘金,挖掘大数据背后的价值洼地,为企业带来下一个增长红利。在互联网风气云涌的时代,很多企业拥有数据金矿,却很少能挖出真金白银。数据本身不产生价值,企业只有分析和利用大数据,才能将散落在各个平台中的数据的真正商业价值挖掘出来。数据挖掘已成为解决复杂商业问题、抓住商机的常用工具。《大数据掘金》一书介绍了数据挖掘与分析领域的最佳案例,揭示了如何系统运用数据,找出其中隐含的模式与联系,帮助你更好的利用收集到的数据为自己服务。在这本书中,你将见识数据挖掘过程、方法与技巧当前在商业领域广阔的应用,学习使用有效的数据管理方法、工具和矩阵,认识文本和网页数据挖掘,进行大数据整合以及更多相关数据分析知识:分析:实用、有效的分类;数据挖掘:将数据转化为信息和知识;应用:涉及市场营销、金融、医疗卫生、国防等领域;方法与标准:KDD、CRISP-DM、SEMMA以及六西格玛(Six Sigma DMAIC)方法;数据与方法:处理结构化、非结构化、半结构化的数据;算法与统计:邻近算法、神经网络算法、SVMs;文本分析与挖掘:情感分析、自然语言分析;大数据:数量、种类、速度、真实性、可变性及价值。
作者: series editor: Edward M. Gomez, associate editor: Allison Gookman
简介:Designers and studios featured in this book include Jeffery Keedy ("Mr. Keedy"), Geoff Kaplan, Anne Burdick, Denise Gonzales Crisp (Super Stove!), cow., Visual Asylum, April Greiman (Greimanski Labs), Meryl Pollen, Cole Gerst, Alexei Tylevich, and many others.
作者: 常国珍
出版社:机械工业出版社 2018年07月
简介:
本书共19章,第1章介绍数据科学中涉及的基本领域;第2~3章介绍与数据工作紧密相关的Python语言基础;第4章讲解描述性统计分析在宏观业务领域的分析;第5章讲解数据规整、清洗的重要技能;第6章介绍数据科学领域实用的四大统计检验;第7章讲解当被解释变量为连续变量时,如何使用线性回归作预测;第8章讲解使用逻辑回归作评分卡模型;第9章讲解另外一个可解释模型——决策树。第10~12章分别讲解了BP神经网络、朴素贝叶斯、近邻域、支持向量机的原理和在决策类模型中的运用;第13~14章作为一个整体讲解商业分析场景下的信息压缩;第15章以产品推荐作为案例,讲解发现事件与事件伴生关系的关联分析和序列分析算法;第16章使用欺诈识别案例讲解当被解释变量分布极 端不平衡时的处理方法;第17章继续使用欺诈识别案例讲解集成学习算法;第18章讲解了使用效应分解和ARIMA方法实现宏观业务指标预测;第19章用案例展现了分类和聚类模型的CRISP-DM和SEMMA流程。
Essentials of social psychology
作者: (英)理查德·克里斯普(Richard Crisp),(英)里安农·特纳(Rhiannon Turner)著;赵德雷,高明华译
出版社:北京大学出版社,2008
简介: 心理学研究主要分为美国、欧陆、英国三大流派,本书带有鲜明的英国流派风格,按照个人成长经历,从我们怎样认识到自己的存在,怎样认识外界、怎样形成对周围人与事物的看法、怎样区分自己人与外人、怎样生活中受到社会规范的影响、为什么会对一些人产生偏见、为什么有时会失去控制、为什么会展现自身好的一面、为什么需要他人、以及影响我们终生的关系是个大的方面,介绍了社会心理学的核心概念、理论、研究方法和最新研究成果。本书适用于研究心理学的读者阅读。
Flower Power : fresh, fabulous arrangements /
作者: Rebecca Cole.
简介:Saying it with flowers becomes a creative pleasure when arrangements are as original as they are beautiful. In Flower Power, acclaimed author and flower expert Rebecca Cole explains how to create lush, hip, simple, and elegant arrangements to make any occasion memorable, from a dinner for two to a wedding attended by hundreds. Both exquisite and irreverent, her bouquets combine the classic with the quirky—sumptuous roses with crisp celery stalks, for example, or calla lilies with curly willow branches—and delight in the whimsical. Rebecca’s step-by-step recipes and tips of the trade make it easy for anyone to re-create her inventive designs at home. She explains how to shop for the best blooms at a supermarket, farmers’ market, or corner deli and how to condition and prepare their stems for maximum longevity. She takes a behind-the-scenes look at the life of a florist and explores the international flower market. Above all, Rebecca brings new life to the often predictable world of floral arrangements. Her Black Power bouquet combines black irises and black tulips with the brilliant green of euphorbia stems for a stunning effect, while a superb White Christmas bouquet consists of white amaryllis, narcissus, and ranunculus. She offers arrangements to suit a take-out Chinese dinner, a keep-up-the-good-work celebration for an office colleague, and a harvest party outdoors, as well as a Pepto-Bismol-pink get-well bouquet and an uncommon solution for using the most commonplace flowers. Filled with professional advice, helpful information, and nearly 400 gorgeous full-color photographs, Flower Poweris an inspiring and refreshing guide to the art of flower arranging, certain to add wit, flair, and beauty to any occasion.
简介:Summary: Publisher Summary 1 Mathematical thinking provides a clear, crisp way of defining problems. Our whole technology is based on it. What is less appreciated is that mathematical thinking can also be applied to problems in the social and behavioral sciences. This book illustrates how mathematics can be used to understand human and animal behavior, using examples in psychology, sociology, economics, ecology, and even marriage counseling. Publisher Summary 2 This book is about using mathematics to think about how humans (and other animals) behave.
简介:Summary: Publisher Summary 1 `Some wonderful crisp incisive writing that shines a light into the mysterious individual and interpersonal regions where brands operate. This textbook is outstanding on the emotional, psychological, and symbolic underpinning of brands and branding.' Jim Freund, University of Lancaster `I find it an interesting read. I appreciate the in-depth psychological discussions and students will be happy with a short branding book.' Csilla Horvath, Radboud University Nijmegen Strategic Brand Management is the perfect introduction to brand management, explaining, analysing, and evaluating brand concepts within 12 concise chapters. The authors present theories, such as brand extension and portfolio management, in an accessible style, using real-life examples, including Ikea, British Airways, and Mastercard, to help you to link theory and practice. The second edition of Strategic Brand Management offers a unique socio-cultural approach to brand management, enabling you to understand the different aspects of the subject. This edition has also been fully updated and revised with the inclusion of corporate reputation, corporate social responsibility, and brand communities, to ensure that your learning is fully up to date with recent changes in this fast-paced subject area. Publisher Summary 2 Strategic Brand Management,Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students. New to this Edition: * A brand-new chapter on Brands, Innovation, and High Technology * Extensive revisions throughout that integrate coverage of corporate reputation, corporate social responsibility, environmental and social issues, brand communities, tribes and subcultures, brand extension theory and portfolio management, e-marketing, and digital media * Numerous new illustrative examples to help students understand the link between theory and practice * Greater integration between the book and the Companion Website, with new web exercises and links to examples and brands used in the text * A completely updated and expanded Companion Website offers resources for students (web links, web exercises, and a glossary of terms) and instructors (updated and extended Powerpoint-based slides and links and references for relevant multimedia, print, film, and TV clips)
Buford the Little Bighorn 大角山羊阿布 ISBN 9780395340677
作者: Bill
出版社:Houghton Mifflin Harcourt 1983年03月
简介:
PreS-K. Grooming a favorite topic in a fresh way, theauthor-illustrator of Ten Puppies (2004), and others, introduces acrew of dissatisfied dogs: "One day, just keeping busy was notenough. The puppies wanted more." Selected one-by-one by a humantrainer, each of the 10 bright-eyed furballs lands an exciting job,one that (as an endnote explains) can actually be performed by adog--from "apprentice sled puppy" to "guide puppy" to "expert pet."The countdown premise is clearly presented, but what will stickwith most children is the artwork, in which Reiser achievesdistinctive textures through a process involving "Sharpie markers,Wite-Out, watercolor paint, scissors, tape, and a copy machine."Even if kids aren't ready for the arithmetic concepts, they'll cooover the wriggling pups and connect with the underlying messagesabout performing a task well; giving and receiving plenty ofaffirmation ("Good puppies!"); and balancing work and play. Trythis on toddlers who adore Susan Meyers' Puppies! Puppies! Puppies!(2004) or Sandra Boynton's Doggies (1984). Jennifer Mattson(Booklist - Jennifer Mattson )
PreSchool-Grade 2-In this countdown companion to Ten Puppies(HarperCollins, 2003), 10 canines become bored and seek adventurethrough employment. One by one, each is paired with a human andgiven a professional responsibility-the first becomes a beginnerfirefighter puppy and the last, an expert pet. In between, readersencounter a therapy puppy and a groundskeeper. On the left-handpage of each spread, those who remain are seen sitting, sleeping,or scratching, with the hint of a new employer (human feet areshown) bringing hope to them. The appropriate numeral appears in anupper corner. On the right, the newly adopted pup is shown in aframed scene, happily obeying a command. The number is spelled outhere. On the final spread, the 10 puppies reunite for playtime. PawNotes in the back matter offer additional information on the jobs;a subtraction table is also included. Reiser's crisp, uncluttered,artful illustrations are the result of Sharpie markers, Wite-Out,watercolors, scissors, and other materials. A worthwhile purchasefor storytime and as an introduction to subtraction.-Linda ZeilstraSawyer, Skokie Public Library, IL (School Library Journal )
【书摘与插画】
Twelve Steps to Self-improvement
作者: (美)Michael Crisp编著;韩经纶,尹琪译
出版社:南开大学出版社,2002
简介:本书介绍了美国的课里播自我完善课程。内容包括在12个项目中评价自己;建立你的个人档案;解释你的档案等。
作者: Ralph Baierlein.
简介:《热物理学》内容简介:Several aims guided me while I wrote. My first goal was to build from the familiar to the abstract and still get to entropy, conceived microscopically, in the second chapter. I sought to keep the book crisp and lean: derivations were to be succinct and simple; topics were to be those essential for physics and astronomy. From the professor's perspective, a semester is a short time, and few undergraduate curricula can devote more than a semester to thermal physics.
简介:
The Dover Pictura Series is a superb visual reference and design tool for anyone interested in graphic or fine art.
This book contains an extensive collection of artwork,carefully selected from Dover's remarkable design archive. Assembled over a fifty year period, the Dover Archive is a vast compendium of illustrations that spans over three centuries. Each volume in the series is notable for the range of imagery it provides; the book and CD-ROM set offers high-quality, royalty-free images reproduced from rare original sources. The care taken in reproducing these images makes them a source of beauty and inspiration. Artists and designers will find it an invaluable and aesthetically rich graphic resource.
Manufactured from high-quality materials with crisp imagery reproductions, the books are visually striking. The CD-ROM contains all of the images from the book professionally reproduced and ready for import into your design program or web page.
【书摘与插画】
作者: (宋)錢功撰
简介:Summary: Publisher Summary 1 The Most Comprehensive C# Resource AvailableWith its support for Language-Integrated Query (LINQ), C# 3.0 has revolutionized C# programming, and bestselling author Herb Schildt has updated and expanded his classic programming reference to cover it. Using carefully crafted explanations, insider tips, and hundreds of examples, this book presents in-depth coverage of all aspects of C#, including its keywords, syntax, and core libraries. Of course, details on the new C# 3.0 features, such as LINQ, lambda expressions, implicitly typed variables, and anonymous types are included.Essential for every C# programmer, this comprehensive guide is written in the clear, crisp, uncompromising style that has made Herb the choice of millions worldwide. Whether you are a novice programmer or a seasoned pro, the answers to all of your C# questions can be found in this definitive resource.Coverage includes:Data types and operatorsControl statements Classes and objectsConstructors, destructors, and methodsInterfaces, arrays, enumerations, and structuresMethod and operator overloadingInheritance and virtual methodsReflection and runtime type IDException handling Delegates, properties, events, and indexersAttributes MultithreadingGenericsLINQ (Language-Integrated Query)Lambda expressionsAnonymous typesExtension methodsImplicitly typed variablesI/O, networking, and collectionsThe preprocessor and much, much more
简介: 课里播企业管理培训课程,迄今已出版逾200余种,受到读者的普遍称誉。丛书以最为简单、有效的方式展现了自助式学习的无限魅力。丛书涉及面广、面容丰富,含有大量的练习、场景、评价测试及案例研究,既可用于企业员工培训,也可为个人自学之用。丛书将趣味性与实用性相结合,真正实现了寓教于乐。 crisp公司还提供课时播企业管理培训课程丛书的相关产品,包括有声、视听读物,cd-rom以及电脑培训教程等形式多样的学习形式版本,可供个人或团体学习和培训所用。 本书将优质顾客服务的管理过程分为:理解顾客、确定优质服务标准、组建制胜的团队、经常检查,以及提供解决方案五个阶段,循序渐进地深入分析了优质服务管理过程中应当遵循的方法和步骤。
简介: "This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation." --Warren Bennis, Distinguished Professor of Management, University of Southern California, and author of "On Becoming a Leader" "Are you confused trying to understand the younger generation? "Keeping the Millennials" explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation " --Marshall Goldsmith, "New York Times" and "Wall Street Journal" #1 bestselling author of "What Got You Here Won't Get You There" and "Succession: Are You Ready?" ""Keeping the Millennials" is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies." --Jim Kouzes, bestselling coauthor of "The Leadership Challenge" "I love this book It's fresh as a breaking news flash and as fun to read as yourfavorite blog Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality." --Morris Massey, PhD, creator of the "What You Are Is..." video training series, EnterpriseMedia.com "Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials--and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees." --Jack Phillips, PhD, Chairman, ROI Institute
作者: Sun-tzu 著
出版社:Penguin 2009年4月
简介:
Another influential Penguin Classic-nowavailable in our signature black-spinedress
For more than two thousand years,Sun-Tzu's The Art of War has provided military leaders withessential advice on battlefield tactics, managing troops andterrain, and employing cunning and deception. An elemental part ofChinese culture, it has also become a touchstone for the Westernstruggle for survival and success, whether in battle, in business,or in relationships. With this volume's crisp, accessibletranslation and lively, learned introduction, even those readersfamiliar with The Art of War will experience it anew,finding it more fascinating-and more chilling-than ever.



















