简介
"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation." --Warren Bennis, Distinguished Professor of Management, University of Southern California, and author of "On Becoming a Leader" "Are you confused trying to understand the younger generation? "Keeping the Millennials" explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation " --Marshall Goldsmith, "New York Times" and "Wall Street Journal" #1 bestselling author of "What Got You Here Won't Get You There" and "Succession: Are You Ready?" ""Keeping the Millennials" is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies." --Jim Kouzes, bestselling coauthor of "The Leadership Challenge" "I love this book It's fresh as a breaking news flash and as fun to read as yourfavorite blog Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality." --Morris Massey, PhD, creator of the "What You Are Is..." video training series, EnterpriseMedia.com "Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials--and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees." --Jack Phillips, PhD, Chairman, ROI Institute
目录
Contents 9
Acknowledgments 11
Chapter 1: A Generational Battle Ahead 15
The Coming Tidal Wave 17
Boomers versus Millennials 19
Boomer Dedication and Millennial Angst 20
High Tech . . . High Touch 22
Getting Off on the Right Foot 24
Show Me the Money 25
Creating the Millennial-Friendly Workplace 26
Keys to Chapter 1 28
Chapter 2 :A Workforce to Reckon With 31
Managers, Check Your Attitudes at the Door 32
Is Your Atmosphere Fun? 34
It\u2019s Not Your Father\u2019s Meeting 36
Will You Be My Friend? 39
The Achievers 41
Recruiting Strategies for the Cool Crowd 44
Keys to Chapter 2 46
Chapter 3: Attracting Millennials . . . The \u201cCool Factor\u201d 49
Do Today\u2019s Companies Get It? 49
The \u201cCool Factors\u201d 51
The Masters of Technology 53
The Magic of Perks 57
A Long Way from the United Way 58
A New Look for the Old \u201cCubicle Farm\u201d 60
A New Take on Flextime 62
The Price Is Right 65
Hiking the Career Path 65
Keys to Chapter 3 68
Chapter 4: Those Other Children of Boomers . . . Generation X 71
What\u2019s in a Generation? 72
The Forgotten Generation 73
Defining the \u201cX\u201d Generation 75
Slackers from the Grunge Generation 76
I Remember the \u201980s 79
A New Beat for a Young Generation 82
The Era of the Teen Movie 84
A Generation Shaped by Television 85
Making History in the 1980s 86
The Sandwich Generation 88
Gen Xers versus Millennials 89
Motivating Gen Xers 91
Keys to Chapter 4 93
Chapter 5: Creating a Millennial-Friendly Culture 95
Make Sure You Tag the Keepers 96
How Do You Spot the Others? 98
Making Diversity Count 102
Release the Shackles 104
Because I Said So! 107
Think about \u201cBrand You\u201d 108
Try Not to Make Work, \u201cWork\u201d 110
Don\u2019t Just Manage Change . . . Propel It! 112
Keys to Chapter 5 113
Chapter 6: Managing Millennials 117
Corrections that Count 117
If You Can\u2019t Enthuse Them, Lose Them! 120
Check Them before They Check Out 122
Give \u2019Em a High Five\u2014Often! 123
Hire \u201cCan\u201d and \u201cWill\u201d Employees 124
Remember to Celebrate Wins 127
Elevate Communication to an Art Form 129
Definitely Switch It Up 132
Keys to Chapter 6 135
Chapter 7: Millennial or Boomer? 137
Similarities that Bridge the Generations 137
The Age of Technology 138
The Medium Is the Message 139
Words and Music 140
The Music Goes Round and Round! 141
The Tunes They Are a Changin\u2019 142
What You Are Is Still What You Were 144
Caution . . . Your Values Are Showing 146
We Can Change the World 148
Reach Out and Touch 150
Keys to Chapter 7 152
Chapter 8: Preparing Millennials to Lead 155
A New Profile for Learning 156
Onboarding . . . Starting Off on the Right Foot 158
Rough around the Edges 162
Time Un-Management 165
Ready, Camera, Action! 166
Learning to Lead 166
Mentoring\u2014The Wind Beneath Their Wings 169
The Future of Management 172
Keys to Chapter 8 173
Chapter 9: R U Communicating with Millennials? 177
The KEYGroup Youth Culture Quiz 178
Don\u2019t Forget about \u201cBoomerisms\u201d 183
The Language of \u201cX-istentialism\u201d 184
The Influence of the Sound Bite 185
The Millennial Communication Mindset 186
Millennial Speak 188
Two Thumbs Up . . . and Down 189
Tips for Communicating with Millennials 193
Keys to Chapter 9 197
Chapter 10: Marketing to Millennials 201
Underestimating the Millennial Market 201
The Marketing of a President 203
Digital Consumers 206
Hanging on the Telephone 210
Word of Thumb 213
Gaining Credibility with Millennials 214
Recruiting the Millennials 218
Keys to Chapter 10 221
Chapter 11: Where to Start? 223
Make a Commitment 223
Creating a Cool Brand 225
Partnering with Human Resources 226
Taking an Organizational Pulse 228
Reviewing Human Resources Processes 231
Keys to Chapter 11 234
Notes 237
Chapter 1: A Generational Battle Ahead 237
Chapter 2: A Workforce to Reckon With 238
Chapter 3: Attracting Millennials . . . The \u201cCool Factor\u201d 238
Chapter 4: Those Other Children of Boomers . . . Generation X 239
Chapter 7: Millennial or Boomer? 239
Chapter 8: Preparing Millennials to Lead 240
Chapter 9: R U Communicating with Millennials? 240
Chapter 10: Marketing to Millennials 240
About the Authors 243
Joanne G. Sujansky, PhD, CSP (Certified Speaking Professional) 243
Jan Ferri-Reed, PhD 244
Index 245
Acknowledgments 11
Chapter 1: A Generational Battle Ahead 15
The Coming Tidal Wave 17
Boomers versus Millennials 19
Boomer Dedication and Millennial Angst 20
High Tech . . . High Touch 22
Getting Off on the Right Foot 24
Show Me the Money 25
Creating the Millennial-Friendly Workplace 26
Keys to Chapter 1 28
Chapter 2 :A Workforce to Reckon With 31
Managers, Check Your Attitudes at the Door 32
Is Your Atmosphere Fun? 34
It\u2019s Not Your Father\u2019s Meeting 36
Will You Be My Friend? 39
The Achievers 41
Recruiting Strategies for the Cool Crowd 44
Keys to Chapter 2 46
Chapter 3: Attracting Millennials . . . The \u201cCool Factor\u201d 49
Do Today\u2019s Companies Get It? 49
The \u201cCool Factors\u201d 51
The Masters of Technology 53
The Magic of Perks 57
A Long Way from the United Way 58
A New Look for the Old \u201cCubicle Farm\u201d 60
A New Take on Flextime 62
The Price Is Right 65
Hiking the Career Path 65
Keys to Chapter 3 68
Chapter 4: Those Other Children of Boomers . . . Generation X 71
What\u2019s in a Generation? 72
The Forgotten Generation 73
Defining the \u201cX\u201d Generation 75
Slackers from the Grunge Generation 76
I Remember the \u201980s 79
A New Beat for a Young Generation 82
The Era of the Teen Movie 84
A Generation Shaped by Television 85
Making History in the 1980s 86
The Sandwich Generation 88
Gen Xers versus Millennials 89
Motivating Gen Xers 91
Keys to Chapter 4 93
Chapter 5: Creating a Millennial-Friendly Culture 95
Make Sure You Tag the Keepers 96
How Do You Spot the Others? 98
Making Diversity Count 102
Release the Shackles 104
Because I Said So! 107
Think about \u201cBrand You\u201d 108
Try Not to Make Work, \u201cWork\u201d 110
Don\u2019t Just Manage Change . . . Propel It! 112
Keys to Chapter 5 113
Chapter 6: Managing Millennials 117
Corrections that Count 117
If You Can\u2019t Enthuse Them, Lose Them! 120
Check Them before They Check Out 122
Give \u2019Em a High Five\u2014Often! 123
Hire \u201cCan\u201d and \u201cWill\u201d Employees 124
Remember to Celebrate Wins 127
Elevate Communication to an Art Form 129
Definitely Switch It Up 132
Keys to Chapter 6 135
Chapter 7: Millennial or Boomer? 137
Similarities that Bridge the Generations 137
The Age of Technology 138
The Medium Is the Message 139
Words and Music 140
The Music Goes Round and Round! 141
The Tunes They Are a Changin\u2019 142
What You Are Is Still What You Were 144
Caution . . . Your Values Are Showing 146
We Can Change the World 148
Reach Out and Touch 150
Keys to Chapter 7 152
Chapter 8: Preparing Millennials to Lead 155
A New Profile for Learning 156
Onboarding . . . Starting Off on the Right Foot 158
Rough around the Edges 162
Time Un-Management 165
Ready, Camera, Action! 166
Learning to Lead 166
Mentoring\u2014The Wind Beneath Their Wings 169
The Future of Management 172
Keys to Chapter 8 173
Chapter 9: R U Communicating with Millennials? 177
The KEYGroup Youth Culture Quiz 178
Don\u2019t Forget about \u201cBoomerisms\u201d 183
The Language of \u201cX-istentialism\u201d 184
The Influence of the Sound Bite 185
The Millennial Communication Mindset 186
Millennial Speak 188
Two Thumbs Up . . . and Down 189
Tips for Communicating with Millennials 193
Keys to Chapter 9 197
Chapter 10: Marketing to Millennials 201
Underestimating the Millennial Market 201
The Marketing of a President 203
Digital Consumers 206
Hanging on the Telephone 210
Word of Thumb 213
Gaining Credibility with Millennials 214
Recruiting the Millennials 218
Keys to Chapter 10 221
Chapter 11: Where to Start? 223
Make a Commitment 223
Creating a Cool Brand 225
Partnering with Human Resources 226
Taking an Organizational Pulse 228
Reviewing Human Resources Processes 231
Keys to Chapter 11 234
Notes 237
Chapter 1: A Generational Battle Ahead 237
Chapter 2: A Workforce to Reckon With 238
Chapter 3: Attracting Millennials . . . The \u201cCool Factor\u201d 238
Chapter 4: Those Other Children of Boomers . . . Generation X 239
Chapter 7: Millennial or Boomer? 239
Chapter 8: Preparing Millennials to Lead 240
Chapter 9: R U Communicating with Millennials? 240
Chapter 10: Marketing to Millennials 240
About the Authors 243
Joanne G. Sujansky, PhD, CSP (Certified Speaking Professional) 243
Jan Ferri-Reed, PhD 244
Index 245
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