Media man:Ted Turner’s improbable empire

作者：  (美)肯·奥莱塔(Ken Auletta)著;韩平，吴志国译

出版社：中信出版社,2007

简介：　　从表面上看，由于一贯的口无遮拦和不加掩饰的攻击性，泰德•特纳与我们印象当中的首席执行官可谓相去甚远，但其实，他的胆略和远见卓识并不遑多让。正是凭借着这样的才能，泰德•特纳才能够从一个毫不起眼的小公司起步，最终把它经营成为有线电视产业中一个奇迹般的传媒帝国。 　　 为了为旗下的电视台提供丰富、稳定的节目来源，他不惜重金收购了职业体育运动队和电影资料馆。他曾经以公司的全部资产为赌注进行过两次孤注一掷的大胆行动：第一次是把全部家底都押上，创办了世界上第一个24小时播出的有线电视新闻频道cnn；第二次是不顾一切地高价收购米高梅公司的电影资料馆，以便开办新的有线电视节目频道。在此期间，他还曾经亲自担任船长，指挥“勇气号”帆船赢得了美洲杯帆船赛的冠军，“勇气号船长”诸多荒谬而夸张的行为都成为各大媒体的新闻标题， 　　 20世纪90年代，他治下的帝国规模急速扩张，他甚至产生了要以此为资本收购cbs的雄心壮志。后来，时代华纳公司吸纳了特纳广播公司，但却排斥了特纳本人，因为特纳身上那种海盗式的冒险精神与一家规模巨大、风格严谨的公司格格不入。所有的人都为此而欢欣鼓舞；但事后的一切却证明，对于特纳而言，这场并购不啻于一场灾难：他不但就此被剥夺了公司管理中的实权，就连他一直引以为傲的伟大成就也陷入了内讧和相互指责的困境当中。现在特纳已经是虎落平阳、英雄迟暮，但他和他“负责直播一切”的cnn将继续作为传媒史上的传奇留在我们的记忆中。

Googled:the end of the world as we know it

作者：  肯恩·欧来塔(Ken Auletta)著;柴志斌译

出版社：八旗文化,2011

简介：Google了解你，你了解Google嗎？ 　　《紐約客》專欄評論家肯恩．歐來塔歷時兩年半深入Google內部，採訪多達數百人次──從創辦人佩吉、布林和執行長施密特三巨頭到廚師，完整呈現Google的創業歷程，以及與微軟、臉書、蘋果電腦、雅虎及媒體集團等的企業角力與攻防。舊時代已終結，但工程師與企業家的戰爭仍在持續。Google將把自己和世界帶向何方？ 　　這是一本目前絕無僅有，由權威媒體評論家所撰述的Google衝浪記。 　　打開電腦，連上網際網路：AdWords、Gmail、Google Maps、buzz或者為了與臉書抗衡而新進推出的Google+，這些被廣大電腦使用者所熟知的應用程式或服務，都是由google所創建。在二十世紀末的全球網路浪潮中，Google趁勢而起，不但挺過.Com泡沫，更站在浪頭之上，不斷引領潮流。這是Google所做「對」的事情。 　　工程師文化所領軍之下的Google做對很多事情，打破許多常規，改寫了許多典範，但它是否永遠不會犯錯？Google為什麼要挑戰許多既有的產業？電信業、新聞業、電視廣播媒體、廣告媒體，甚至出版商，圖書館以及政府，然後招致批評與衝突，比如侵犯使用者隱私權、圖書搜尋、和廣告業的衝突或者做出進入中國市場的決定？ 　　Google未來將走向何方？Google的持續擴張對所有的網路使用者，對既定的世界秩序還會有怎樣的影響？Google能不能繼續站在浪頭？在這本書裡，透過歐來塔生動而靈活的筆觸和場景描述，我們將可看到截至目前為止，最中肯，也最權威的觀察。

Googled:the end of the world as we know it

作者：  (美)肯·奥莱塔(Ken Auletta)著;薛红卫，谭晓晖译

出版社：中信出版社,2010

简介：　　 我们身处这样一个汹涌激荡的时代：报纸走向破产；杂志遭遇变卖； 　　图书出版商的利润空间被狠狠挤压；广播电视网疯狂降低节目制作成本； 　　有线电视新闻网说得多、听得少；社区和隐私的概念被重新定义；版权和 　　盗版的观念被全盘颠覆；公众读取和处理信息的方式被彻底改变…… 　　 到处是传统媒体的嗷嗷哀鸣，在新媒体进化的残酷进程中，它们慌乱 　　、愤怒、笨拙而迷茫。用本书作者——深受人们尊敬的媒体评论家肯·奥 　　莱塔的话来说，大多数传媒公司在数字技术的冲击面前浑然不觉，实在让 　　人无法原谅！ 　　 所以，在这本书里，奥莱塔把谷歌这样一家深刻改变了我们的数字媒 　　体公司放在显微镜下仔细研究，借用谷歌崛起的故事，探讨了该公司内在 　　的运作模式以及整个传媒业的未来，以及，谷歌可能犯下的错误。 　　 一方面，奥莱塔揭示了谷歌如何创立谷歌搜索、Gmail、谷歌地图、谷 　　歌地球以及其他影响深远的项目；另一方面，他分析了谷歌的利害冲突： 　　巨大发展与其“不作恶”信仰之间的紧张关系；信奉数学算法能够包打天 　　下的局限；以及谷歌工程师需要更多用户数据与普罗大众对于隐私问题担 　　忧之间的冲突。 　　 谷歌已经成为当今世界占主导地位的媒体播放器，其目标在于进一步 　　扩大影响范围。但是，佩奇和布林当年在车库中创办的谷歌，如今已经成 　　为国际化的庞然大物，它能够保持创新的脚步吗？或者这个似乎不可战胜 　　的公司将会重蹈施乐和通用的覆辙？ 　　 本书不仅是对传媒业最强大的数字公司的综合研究，还是了解新媒体 　　真相的必修课。 　　

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简介：　　there are comanies that create waves and those thatride or are drowned by them．bestselling author,ken auletta，takes readersfor a ride on the google wave，telling the sl；ory of how it formed andcrashed into traditional media businesses—from newsaers to books．to television，to movies，to telehones，to advertisin9，to microsoft-and now hoes to become the world’s first$1 00 billion media comany． 　　auletta gained unrecedented access to google’s notoriously rivate founders，larry age and sergey brin，as well as to those who work with-and against-them．using google as a stand—in for the digital revolution，he takes readers inside closed—door meetings for the fullest account ever told of google’s rise，shares the recie of their‘secret sauce’and shows why the worlds of‘new’and‘old’media often communicate as if residents of different lanets． 　　 yet there are many obstacles that threaten google’s future，and oosition from media comanies and government regulators may be the least of these．google faces internal threats t00，from its burgeoning size to losingfocus to hubris．in the coming years．google’s faith in mathematicalformulas and slide rule logic will be tested to thelimit. 　　 distilling the knowledge accrued from a career covering the media，auletta resents a revealin9，forward—looking examination of the outsized influence google has had on the changing media landscae andoffers insights into what we know,and don’t know,about what thefuture holds for an imerilled industry．

Inside apple:how America’s most admired-and secretive-company really works

作者：  Adam Lashinsky著;许恬宁译

出版社：大块文化出版股份有限公司,2012

简介： 今年最好看的商業書！《財星》資深主編給你最全面、完整的蘋果分析連蘋果員工也急著想看！李仁芳 政治大學創新管理教授林之晨(Mr. Jamie) appWorks創投合夥人傅瑞德 前Macworld雜誌總編輯、潑墨書房創辦人蔡政儒 老地方冰果室frostyplace.com主持人強力推薦亞當．藍辛斯基是美國最優秀與最勤奮的科技記者之一，他寫出蘋果邁入後賈伯斯時代的過程，提供了吸引人的描述。書中有生動的報導和聰明的分析，不但是我們可學習的蘋果經驗，也是創意事業可參考的一般領導方法。──華特．艾薩克森（Walter Isaacson），《賈伯斯傳》作者內容比艾薩克森的《賈伯斯傳》還豐富，正是我一直等待閱讀的書。──約翰．黎利（John Lilly），Mozilla前執行長亞當．藍辛斯基寫了這本生動簡潔、引人入勝的書，揭開了蘋果運作的真相與它驚人成功的原因。但它不只描述蘋果的昨日，還探究了明日，包括賈伯斯訓練出的高階經理、那群有天份的人，在失去賈伯斯領導後將要面對的挑戰。我一口氣就讀完了這本書。──肯．歐列塔（Ken Auletta），《紐約客》專欄作家藍辛斯基這本書是一個對矽谷今日正統經營模式的重要反駁；它顯示了成功的21世紀企業不需要有扁平化和開放的組織。藍辛斯基可能真的說出了大多數人不願聽到的事實。蘋果才是美國企業的未來樣子，Google不是。而那個未來將是由秘密與謊言來定義，不是由透明與真相。──美國科技網站TechCrunch本書的真正優點在於，它寫出了蘋果失去賈伯斯之後的不同發展劇本。你讀了以後會感覺，就連蘋果內部員工都跟我們一樣很急切想看這本書。──埃麗卡．奧格（Erica Ogg），美國科技網站GigaOm坦白說，很久以來沒有一本商業書能像這本一樣牢牢吸引我。──羅伯．蘇頓（Robert I. Sutton），《拒絕混蛋守則》作者《蘋果內幕》絕對足以匹敵去年暢銷書《賈伯斯傳》。如果《賈伯斯傳》是這位蘋果夢想家的最好、最可靠的傳記，那麼《蘋果內幕》就是他最偉大創作的展示與導覽。──《舊金山紀事報》對蘋果與賈伯斯有深刻、鮮明的描述。──麥可．麥考比（Michael Maccoby），《自戀式領導》作者藍辛斯基這本書道出了蘋果對於保持神秘的瘋狂堅持、它的管理方式，以及其他讓蘋果成功的詳細因素。──尼克．溫菲爾德（Nick Wingfield），《紐約時報》科技記者藍辛斯基這本書分析了蘋果如何固執地忽視今日當道的管理模式，而且看來是真的。──理查德．沃特斯（Richard Waters），《金融時報》記者賈伯斯最後一次參加蘋果董事會時，親自介紹最新iPhone的語音秘書功能Siri，但他知道，Siri也沒有辦法回答這個大哉問：「我走了以後，蘋果會變成什麼樣子？」就連賈伯斯和他的自傳也無法回答的問題，看過了本書，你就有答案！從設計、組織、管理、行銷、人才到思考方式最全面、完整的蘋果機密大公開。《財星》資深主編帶你了解：全世界最神秘的企業，為何也是最會賺錢的企業？當企業界的主流是走向透明化，蘋果的做法卻是搞神秘。蘋果做生意的手法以及高層管理公司的方式，完全無視於多年來商學院的諄諄教誨。商學院告訴我們，「好的管理」必須授權給他人，但蘋果的執行長卻是大小事一手包辦。蘋果的員工被要求服從命令，而不是提供意見。人們不禁要問，蘋果是獨一無二的特例，又或者蘋果風格是業界應該仿效的對象？全世界都熱愛蘋果的產品，但其實很少有人了解蘋果如何做出來，也不知道蘋果如何行銷。要解答這個問題，最好先了解在蘋果工作究竟是什麼樣子？──蘋果的領導者如何領導？公司如何讓技術小組互相競爭？蘋果幫員工安排的獨特職涯發展方式（或是根本沒有），又是怎麼一回事？本書試圖溜進蘋果緊閉大門的世界，面面俱到且深入描寫蘋果的事業大將與經營體制。它不只描述蘋果的昨日與今日，還探究了明日，寫出蘋果邁入「後賈伯斯時代」的過程，包括賈伯斯訓練出的高階經理、那群有天份的人，在失去賈伯斯領導後將要面對的挑戰。本書出版後各界讚譽有加，有人稱讚內容比《賈伯斯傳》還豐富，正是他一直等待閱讀的書。甚至還有人認為，蘋果才是美國企業的未來樣子，而Google不是。你讀了以後會感覺，就連蘋果內部員工都跟我們一樣很急切想看這本書！精彩內容提示：1. 獨家繪製的公司幹部組織圖，連蘋果內部員工也從未看過。2. 重要幹部介紹：現任執行長庫克（鐵石心腸的系統人員）、艾夫（天才設計師）、佛斯托爾（十項全能的軟體工程師）、威廉姆斯（庫克的分身，營運資深副總）、曼斯菲德（硬體工程資深副總）、庫埃（負責搞定交易）。3. DRI（直接負責人）制度：蘋果的「最佳實務」，即最有效的管理工具，公司分配的每個任務都有一個DRI，要是出了什麼問題，DRI就是興師問罪的對象。4. 執行團隊：執行長之下的輔佐幹部團，簡稱ET。每週一開會，主要的會議內容是檢視蘋果的產品計畫。5. Top 100集會：賈伯斯每年固定召集一次的秘密會議，集合了他認為最重要的100位高級幹部或員工，談論未來計畫，並可搶先目睹蘋果最新產品。6. 蘋果大學：賈伯斯創辦的管理人才訓練課程，記錄、規範與傳授蘋果的企業史，培養內部的MBA，讓以後的領導人有參考的依據，也才有與眾不同的思考方向。7. 蘋果公關部門：最高指導原則不是「你需要知道才告訴你」，而是「你不會知道的」。記者只能被動接受公關願意給的產品資訊。

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简介：Summary: Publisher Summary 1 In keeping with its tradition of sending writers out into America to take the pulse of our citizens and civilization, The New Yorker over the past decade has reported on the unprecedented economy and how it has changed the ways in which we live. This new anthology collects the best of these profiles, essays, and articles, which depict, in the magazine's inimitable style, the mega-, meta-, monster-wealth created in this, our new Gilded Age.         Who are the barons of the new economy? Profiles of Martha Stewart by Joan Didion, Bill Gates by Ken Auletta, and Alan Greenspan by John Cassidy reveal the personal histories of our most influential citizens, people who affect our daily lives even more than we know. Who really understands the Web? Malcolm Gladwell analyzes the economics of e-commerce in "Clicks and Mortar." Profiles of two of the Internet's most respected analysts, George Gilder and Mary Meeker, expose the human factor in hot stocks, declining issues, and the instant fortunes created by an IPO. And in "The Kids in the Conference Room," Nicholas Lemann meets McKinsey & Company's business analysts, the twenty-two-year-olds hired to advise America's CEOs on the future of their business, and the economy.         And what defines this new age, one that was unimaginable even five years ago? Susan Orlean hangs out with one of New York City's busiest real estate brokers ("I Want This Apartment"). A clicking stampede of Manolo Blahniks can be heard in Michael Specter's "High-Heel Heaven." Tony Horwitz visits the little inn in the little town where moguls graze ("The Inn Crowd"). Meghan Daum flees her maxed-out credit cards. Brendan Gill lunches with Brooke Astor at the Metropolitan Club. And Calvin Trillin, in his masterly "Marisa and Jeff," portrays the young and fresh faces of greed.         Eras often begin gradually and end abruptly, and the people who live through extraordinary periods of history do so unaware of the unique qualities of their time. The flappers and tycoons of the 1920s thought the bootleg, and the speculation, would flow perpetually—until October 1929. The shoulder pads and the junk bonds of the 1980s came to feel normal—until October 1987. Read as a whole, The New Gilded Age portrays America, here, today, now—an epoch so exuberant and flush and in thrall of risk that forecasts of its conclusion are dismissed as Luddite brays. Yet under The New Yorker's examination, our current day is ex-posed as a special time in history: affluent and aggressive, prosperous and peaceful, wired and wild, and, ultimately, finite.  

Media man:Ted Turner’s improbable empire

作者：  欧列塔(Ken Auletta)著;周灵芝译

出版社：时报文化出版企业股份有限公司,2005

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简介：Journalism,it's long been said,is not just a business but a vital public service.Lately,however,voices from all sides of the political spectrum insist that today's journalism often makes a mockery of its high-minded ideals.But that's where agreement ceases and the debate abou what ails journalism grows increasingly partisan and ugly.Is the culprit big media consolidation?Gotcha journalism?Noisy instant opinions on cable and the Internet?Apack of unpa-trions liberals,out of touch with America,whose collective bias forms an “Axis of Weasel”?Right-wing pundits who think that the words“fair and balanced”will,like a fairy's spell,turn their partisan diet into fair and balanced journalism?In Backstory,Ken Auletta's piercing gaze sweeps into every corner of a subject that has generated rtremen dous noise but preious little clear thinking. Auletta sits the reader by the campfire and tells stories.Stories about people that serve to illuminate the institutions they work for and the issues they wrestle with.He travels from the proud New York Times,a last outpost of old——school family ownership,recently burffeted by scandal,out across the country to jour-nalism's new wave,chains like the Chicago Tribune where synergy is in the saddle and the stock price often sets the pace.He journeys to the depths of New York City's brutal tabloid wars,where he discovers that ego and power are at least as compelling a motivator as profit；he ventures out onto the cushy celebrity-journalist circuit,where he shines a spotlight on jour-nalists who've ascended to the Olympian status of “media personality”and get to schmooze with Imus and collect fat corporate lecture fees.He reckons with the legacy of journalism's less compromised past,and prospects for its future,from fallen stars of “new media”like Inside.com to the ascendant star of cable,Roger Ailes's Fox News. The product of more than ten years cover-ing the news media for The New Yorker,Backstory will become the definitive take on this most important of subjects,a Journalism IOI for civilians as well as jour-nalists by the course's master teacher.

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简介："The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors - whether small and nimble mice or fellow elephants - will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye - or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality - "creative destruction" has wracked the global economy on an epic scale." "No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank it - whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room - Microsoft has waged holy war on all foes, leveraging its imposing strengths.". "In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants."--BOOK JACKET.

Backstory

作者：  Auletta

出版社：Penguin 2004年12月

简介：

America’s foremost analyst of media and journalism, NewYorker columnist and national bestselling author Ken Aulettahas been called the "James Bond of the media world"(BusinessWeek) for his unparalleled access to news sources,keen analysis, smooth writing style, and uncompromising commitmentto his profession. In Backstory, Auletta’s piercing gaze sweepsinto every corner of a subject that has generated tremendous noisebut precious little clear thinking: the state of today’s media.From Howell Raines and the New York Times to Roger Ailes andFox News to the fractious relationship between President Bush andthe press, the essays in Backstory survey the troubledlandscape of the people and institutions who tell Americans what tobelieve. Comprehensive, trenchant, and unflinchingly honest,Backstory is a book that only Ken Auletta could write.

著者通译:奥莱特

作者：  (美)肯恩·奥里塔(Ken Auletta)著;何颖怡译

出版社：新新闻文化事业公司,1997

简介：

Backstory

作者：  Auletta

出版社：Penguin 2004年12月

简介：

America’s foremost analyst of media and journalism, NewYorker columnist and national bestselling author Ken Aulettahas been called the "James Bond of the media world"(BusinessWeek) for his unparalleled access to news sources,keen analysis, smooth writing style, and uncompromising commitmentto his profession. In Backstory, Auletta’s piercing gaze sweepsinto every corner of a subject that has generated tremendous noisebut precious little clear thinking: the state of today’s media.From Howell Raines and the New York Times to Roger Ailes andFox News to the fractious relationship between President Bush andthe press, the essays in Backstory survey the troubledlandscape of the people and institutions who tell Americans what tobelieve. Comprehensive, trenchant, and unflinchingly honest,Backstory is a book that only Ken Auletta could write.

量子力学

作者：  (意)Gennaro Auletta(G.奥利特)

出版社：世界图书出版公司 2014-09-30

简介：内容介绍本书是一部运用现代观点描述量子理论的巧妙的图书。书中量子纠缠和测量过程的讨论十分巧妙和具有闪光点。为了能够充分学习书中的知识，具有初步量子力学的知识将更有益。书中的叙述强劲，超过300多道问题和证明，可以带领学生通过实验、概述到现代应用。高年级本科生和研究生将从这本书中受益匪浅。目次：（量子力学的基本特点）从经典力学到量子力学；量子观察和态；量子动力学；量子动力学案例；密度矩阵；（更高等话题）角动量和自旋；全同粒子；对称和守恒定律；量子力学中的测量问题；（物质和光）扰动和逼近方法；氢原子和氦原子；氢分子离子；量子光学；（量子信息：态和相关）开放系统的量子理论；量子力学中的态测量；纠缠，不可分离性；纠缠，量子信息和计算。读者对象：物理、量子力学专业的学生、老师和相关科研人员。