there are comanies that create waves and those thatride or are drowned by them．bestselling author,ken auletta，takes readersfor a ride on the google wave，telling the sl；ory of how it formed andcrashed into traditional media businesses—from newsaers to books．to television，to movies，to telehones，to advertisin9，to microsoft-and now hoes to become the world’s first$1 00 billion media comany． 　　auletta gained unrecedented access to google’s notoriously rivate founders，larry age and sergey brin，as well as to those who work with-and against-them．using google as a stand—in for the digital revolution，he takes readers inside closed—door meetings for the fullest account ever told of google’s rise，shares the recie of their‘secret sauce’and shows why the worlds of‘new’and‘old’media often communicate as if residents of different lanets． 　　 yet there are many obstacles that threaten google’s future，and oosition from media comanies and government regulators may be the least of these．google faces internal threats t00，from its burgeoning size to losingfocus to hubris．in the coming years．google’s faith in mathematicalformulas and slide rule logic will be tested to thelimit. 　　 distilling the knowledge accrued from a career covering the media，auletta resents a revealin9，forward—looking examination of the outsized influence google has had on the changing media landscae andoffers insights into what we know,and don’t know,about what thefuture holds for an imerilled industry．