Tourism management : analysis, behaviour and strategy /
作者： edited by Arch G. Woodside and Drew Martin.
出版社：
简介：Planning and implamenting successful tourism programmes requires in-depth understanding, knowledge and predictions of both tourist and executive behaviour. The actions of tourists are not based only upon conscious thinking and decision making; realistic and practical management strategies need to build from relevant knowledge about tourists' implicit and explicit thinking as well as knowledge of how context influences on tourism behaviour. The planning, implementing and evaluating behaviour by tourism executives needs scrutiny - this book advances knowledge of the thinking and behaviour of tourism executives. Also provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occur.
