SELF-PROMOTION FOR THE CREATIV 英文原版
作者： Silber
出版社：Random House US 2001年06月
简介： Are you a creative person who desperately wants to tell theworld about your talents and your art but lacks the time, money,and know-how? Self-Promotion for the Creative Person is full ofclever and creative ideas you can use to successfully get the wordout about who you are and what you do quickly, easily, andcheaply. Everything you need to know about marketing yourself is includedin this book. Self-Promotion for the Creative Person is packed withproven techniques that will work for you whether you are an author,actor, artist, or accordion player who wants fresh, off-beat, andcost-effective ways to build a business or develop a successful andfulfilling career. Full of winning strategies, innovative ideas, and proven salesand marketing techniques, Lee Silber will show you how to go fromstarving artist to superstar status with smart advice,including: * How to market without money * How to create marketing materials that will sell you even whenyou're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promoteyourself * How to get the leaders in your field to endorse and helpyou Self-promotion is one of the most difficult things a creativeperson must do. It is also the most critical. Open this book to anypage and chances are you will find something that can help youovercome this hurdle and get the attention and recognition you andyour talents deserve.
