作者：
出版社：
简介：The third edition is a revision, enhancement, and expansion of the second, (published in 1999), adding 70 new scales for a total of 150-plus. They were collected from numerous publications --all concerned with social psychology, marketing, personality, and social behavior--among them: ACR Proceedings (Association for Consumer Research), J. of Marketing, J. of Marketing Research, J. of Public Policy & Marketing (American Marketing Association), and several journals published by the American Psychological Association, by Elsevier, and by SAGE. Gathering them here is a convenience for practitioners and researchers--anyone involved with measuring attitudes in connection with selling. Each scale is presented in the context of information regarding construct, samples, validity, scores, sources, references, and other evidence. Arrangement is in six sections on traits and individual difference variables (e.g. interpersonal orientation, self concept, compulsiveness and impulsiveness, country image); values and goals (environmentalism and socially responsible consumption, materialism and possessions); purchase decision involvement, information processing (optimal stimulation measures); reactions to market stimuli (ad emotions and ad contents); attitudes toward business practices; and sales and sales management (e.g. measures of sales agents' satisfaction, tension, burnout). The three editors are affiliated as follows: William O. Bearden (emeritus, business, U. of South Carolina); Richard G. Netemeyer (free enterprise, marketing, U. of Virginia, Charlottesville); and Kelly L. Haws (marketing, Texas A&M University). Annotation 漏2011 Book News, Inc., Portland, OR (booknews.com)
