简介
The third edition is a revision, enhancement, and expansion of the second, (published in 1999), adding 70 new scales for a total of 150-plus. They were collected from numerous publications --all concerned with social psychology, marketing, personality, and social behavior--among them: ACR Proceedings (Association for Consumer Research), J. of Marketing, J. of Marketing Research, J. of Public Policy & Marketing (American Marketing Association), and several journals published by the American Psychological Association, by Elsevier, and by SAGE. Gathering them here is a convenience for practitioners and researchers--anyone involved with measuring attitudes in connection with selling. Each scale is presented in the context of information regarding construct, samples, validity, scores, sources, references, and other evidence. Arrangement is in six sections on traits and individual difference variables (e.g. interpersonal orientation, self concept, compulsiveness and impulsiveness, country image); values and goals (environmentalism and socially responsible consumption, materialism and possessions); purchase decision involvement, information processing (optimal stimulation measures); reactions to market stimuli (ad emotions and ad contents); attitudes toward business practices; and sales and sales management (e.g. measures of sales agents' satisfaction, tension, burnout). The three editors are affiliated as follows: William O. Bearden (emeritus, business, U. of South Carolina); Richard G. Netemeyer (free enterprise, marketing, U. of Virginia, Charlottesville); and Kelly L. Haws (marketing, Texas A&M University). Annotation 漏2011 Book News, Inc., Portland, OR (booknews.com)
目录
Preface
Introduction
Introduction
Criteria for Scale Deletions / Additions
Criteria for Deleting Scales
Criteria for Adding New Scales
Search Procedures
Marketing
Social Psychology, Applied Psychology, Management, and Organizational Behavior
Format of the Book and Presentation of Measures
Caveats and Cautions
Evaluation of Measures
Construct Definition and Domain
Content Validity
Scale Dimensionality
Reliability
Test-retest
Internal Consistency
Construct Validity
Convergent, Discriminant, and Nomological Validity
Known Group Validity
Other Issues to Consider
Representative Sampling
Psychometric Properties Cross-Nationally
Normative Information
Response Set Bias
Summary
Traits and Individual Difference Variables
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept
Ten-Item and Five-Item Personality Inventories (Gosling, Rentfrow, and Swann 2003)
Consumer Self-Confidence: CSC (Bearden, Hardesty, and Rose 2001)
Interpersonal Orientation: CAD (Cohen 1967)
Long-Term Orientation: LTO (Bearden, Money, and Nevins 2006)
Maximization Scale (Schwartz et al 2002)
Need for Cognition: NFC (Cacioppo and Petty 1982)
Need to Evaluate Scale: NES (Jarvis and Petty 1996)
Need for Touch: NFT (Peck and Childers 2003)
Consumer's Need for Uniqueness: CNFU (Tian, Bearden, and Hunter 2001)
Preference for Consistency: PFC (Cialdini, Trost, and Newsom 1995)
Independent and Interdependent Need for Construals (Singelis 1994)
Self-Concept Clarity: SCC (Campbell, Trapnell, Heine, Katz, Lavallee, and Lehman 1996)
Self-Concepts, Person Concepts, and Product Concepts (Malhotra 1981)
Vanity: Trait Aspects of Vanity (Netemeyer, Burton, Lichtenstein 1995)
Scales Related to Consumer Compulsiveness and Impulsiveness
Compulsive Buying Index (CBI): An Expanded Measure (Ridgway, Kukar-Kinney, and Monroe 2008)
Compulsive Consumption: A Diagnostic Tool/ Clinical Screener for Classifying Compulsive Consumers (Faber and O'Guinn 1989,1992)
Hyperopia (Haws and Poyner 2008)
Impulsiveness: Buying Impulsiveness Scale (Rook and Fisher 1995)
Impulsiveness-Consumer Impulsiveness Scale: CIS (Puri 1996)
General Self-Control (Tangney, Baumeister, and Boone 2004)
Spending Self-Control: SSC (Haws and Bearden 2010)
Scales Related to Country Image and Affiliation
Country Image Scale (Martin and Eroglu 1993)
Country-of-Origin Scale (Pisharodi and Parameswaran 1992; Parameswaran and Pisharodi 1994)
Ethnocentrism-Consumer Ethnocentrism: CETSCALE (Shimp and Sharma 1987)
Horizontal and Vertical Individualism and Collectivism (Singelis et al. 1995; Triandis and Gelfand 1998)
Scales Related to Consumer Opinion Leadership and Opinion Seeking
Market Maven: Propensity to Provide Marketplace and Shopping Information (Feick and Price 1987)
Opinion Leadership (King and Summers 1970; Childers 1986)
Opinion Leadership and Information Seeking (Reynolds and Darden 1971)
Opinion Leaders and Opinion Seekers: OL and OS (Flynn, Goldsmith, and Eastman 1996)
Scales Related to Innovativeness
Cognitive and Sensory Innovativeness (Venkatraman and Price 1990)
Domain Specific Innovativeness: DSI (Goldsmith and Hofacker 1991)
High in Emergent Nature Consumers (Hoffman, Kopalle, and Novak 2010)
Innovativeness: Consumer Innovativeness (Manning, Bearden, and Madden 1995)
Innovativeness: Use Innovativeness (Price and Ridgway 1983)
The Technology Readiness Index (or Techqual芒盲贸)(A. Parasuraman 2000
Introduction
Introduction
Criteria for Scale Deletions / Additions
Criteria for Deleting Scales
Criteria for Adding New Scales
Search Procedures
Marketing
Social Psychology, Applied Psychology, Management, and Organizational Behavior
Format of the Book and Presentation of Measures
Caveats and Cautions
Evaluation of Measures
Construct Definition and Domain
Content Validity
Scale Dimensionality
Reliability
Test-retest
Internal Consistency
Construct Validity
Convergent, Discriminant, and Nomological Validity
Known Group Validity
Other Issues to Consider
Representative Sampling
Psychometric Properties Cross-Nationally
Normative Information
Response Set Bias
Summary
Traits and Individual Difference Variables
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept
Ten-Item and Five-Item Personality Inventories (Gosling, Rentfrow, and Swann 2003)
Consumer Self-Confidence: CSC (Bearden, Hardesty, and Rose 2001)
Interpersonal Orientation: CAD (Cohen 1967)
Long-Term Orientation: LTO (Bearden, Money, and Nevins 2006)
Maximization Scale (Schwartz et al 2002)
Need for Cognition: NFC (Cacioppo and Petty 1982)
Need to Evaluate Scale: NES (Jarvis and Petty 1996)
Need for Touch: NFT (Peck and Childers 2003)
Consumer's Need for Uniqueness: CNFU (Tian, Bearden, and Hunter 2001)
Preference for Consistency: PFC (Cialdini, Trost, and Newsom 1995)
Independent and Interdependent Need for Construals (Singelis 1994)
Self-Concept Clarity: SCC (Campbell, Trapnell, Heine, Katz, Lavallee, and Lehman 1996)
Self-Concepts, Person Concepts, and Product Concepts (Malhotra 1981)
Vanity: Trait Aspects of Vanity (Netemeyer, Burton, Lichtenstein 1995)
Scales Related to Consumer Compulsiveness and Impulsiveness
Compulsive Buying Index (CBI): An Expanded Measure (Ridgway, Kukar-Kinney, and Monroe 2008)
Compulsive Consumption: A Diagnostic Tool/ Clinical Screener for Classifying Compulsive Consumers (Faber and O'Guinn 1989,1992)
Hyperopia (Haws and Poyner 2008)
Impulsiveness: Buying Impulsiveness Scale (Rook and Fisher 1995)
Impulsiveness-Consumer Impulsiveness Scale: CIS (Puri 1996)
General Self-Control (Tangney, Baumeister, and Boone 2004)
Spending Self-Control: SSC (Haws and Bearden 2010)
Scales Related to Country Image and Affiliation
Country Image Scale (Martin and Eroglu 1993)
Country-of-Origin Scale (Pisharodi and Parameswaran 1992; Parameswaran and Pisharodi 1994)
Ethnocentrism-Consumer Ethnocentrism: CETSCALE (Shimp and Sharma 1987)
Horizontal and Vertical Individualism and Collectivism (Singelis et al. 1995; Triandis and Gelfand 1998)
Scales Related to Consumer Opinion Leadership and Opinion Seeking
Market Maven: Propensity to Provide Marketplace and Shopping Information (Feick and Price 1987)
Opinion Leadership (King and Summers 1970; Childers 1986)
Opinion Leadership and Information Seeking (Reynolds and Darden 1971)
Opinion Leaders and Opinion Seekers: OL and OS (Flynn, Goldsmith, and Eastman 1996)
Scales Related to Innovativeness
Cognitive and Sensory Innovativeness (Venkatraman and Price 1990)
Domain Specific Innovativeness: DSI (Goldsmith and Hofacker 1991)
High in Emergent Nature Consumers (Hoffman, Kopalle, and Novak 2010)
Innovativeness: Consumer Innovativeness (Manning, Bearden, and Madden 1995)
Innovativeness: Use Innovativeness (Price and Ridgway 1983)
The Technology Readiness Index (or Techqual芒盲贸)(A. Parasuraman 2000
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