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Fundamentals of business statistics
光盘出版社:清华大学出版社,2008
简介:《工商管理优秀教材?商务统计(第4版)》主要内容:统计学是研究不确定性现象数量规律性的方法论科学,在众多的专业、学科领域中都起着重要的作用。《工商管理优秀教材?商务统计(第4版)》将统计学的概念与方法应用于商务领域,旨在为解决商务活动中的各种问题提供有力的工具。 《工商管理优秀教材?商务统计(第4版)》的最大特色是应用性强,主要介绍统计方法在实际中的应用,以解决现实中存在的问题。《工商管理优秀教材?商务统计(第4版)》的另一大特色是通俗易懂。避免了烦琐的数学推导,采用深入浅出、循序渐进的方法系统介绍了统计学的知识。
Contemporary business statistics with Microsoft Excel
光盘出版社:北京大学出版社,2011
简介: 托马斯·A.威廉姆斯、丹尼斯·J.斯威尼、大卫·R.安德森编著的《基于Excel的商务与经济统计》主要将统计学的概念与方法应用于商务与经济领域,旨在为解决商务与经济中的各种问题提供有力的工具。本书最大的特色是应用性强,系统介绍了数据分析与统计方法在实践中的应用,尤其突出介绍了EXCEL在统计决策中的应用。很适合MBA、大学本科生应用,同时也可以作为工商管理和经济分析人士作为参考用书。 《基于Excel的商务与经济统计》从管理的实践问题入手,将统计学的知识适时地渗透于实际案例中,使读者对相关概念或理论产生一个感性的认识。大量实际案例贯穿其中,使统计学知识生动易懂。详细介绍统计学方法在Excel软件中的操作步骤,增强了统计方法的可操作性。本书以应用为主,读者无需具有高深的数学知识,只要掌握数学中的代数知识即可。为教师和学生准备了详实完备的教辅资料和习题。
Mindfulness:a practical guide to finding peace in a frantic world
光盘作者: (美)马克·威廉姆斯(Mark Williams),(美)丹尼·彭曼(Danny Penman)著;刘海青译
出版社:九州出版社,2013
简介:《正念禅修》编辑推荐:如果你的生活处于压力、混乱之中,性格因此变得暴躁、悲观消沉,缺少正面能量,那么这本书对你将十分合适。它会帮助你获取一种深植内心的快乐和安宁,找到深入骨髓中的幸福之感,以致在最糟糕的境遇中仍然可以心怀勇气;它会清晰你的精神状态,让你站到一个制高点上,对自己和他人充满善意和宽容,以纯粹开放的意识看待事物。 书中的8周禅修训练方案,凝聚作者几十年来对正念认知疗法研究的精华,如果你遵循他们的指导,不折不扣地实践他们制订的培训计划,必将事半功倍。这个方案充满着实用性和趣味性,例如葡萄干禅修、巧克力禅修等等,让这种训练过程,如同一位美食家的味蕾之旅,你会发现生活原来还有那么多美好的事物。这种训练会让你更加集中专注,真正融入生活,在内心安宁之中,看清生活的真相。让思想的时间旅行停留在当下,避免因为重新体验昔日记忆和预先体验未来事件产生的额外痛苦,就可以重新掌控自己的生活了。 不必担心每天为此耽误了时间,这本书为你贡献的时间比你花费的时间不知多少倍,也无需担心操作繁琐,失去耐性,这本书的理念阐释清晰透彻,实践操作简单易行。任何人都可以修炼。它既可以充分发掘固有的生活乐趣,又可以防止忧虑、压力和悲哀等普通情绪进一步恶化。 此外,正念禅修并非宗教,只是一种精神训练方法,善待身体和意识的态度才是禅修的核心。它可以帮助你认清消极思想的存在模式,不让它们把你拽入负面情绪的深渊。这本书跟以往的同类书不同之处在于,它立足于实践、实例,打破许多旧日的认知,让你重新认清自我。而随书赠送中英双语正念禅修8周教程CD光盘,是一套简易而有效的正念冥想教程,配合本书使用,会极大地提高训练效果。
作者: Judith Rink (Author), Tina Hall (Author), Lori Williams (Author)
简介:Reference for K-12 PE and classroom teachers, directors, principals, and administrators overseeing physical activity programs and wellness policy compliance. Text for college PE majors and elementary classroom education majors. Also a reference for community youth program leaders. Physical activity doesn’t have to be confined to physical education class. Many schools are discovering the benefits of incorporating physical activity throughout the day. In fact, schools increasingly need to do so as requirements for weekly minutes of physical activity expand beyond the time available for physical education class. With Schoolwide Physical Activity: A Comprehensive Guide to Designing and Conducting Programs, K-12 classroom teachers and administrators will learn how to design and conduct activity programs that not only meet wellness policy requirements and goals but also motivate and encourage all students to be physically active. The premise of this innovative guide is that physical activity in schools is not the sole responsibility of the PE teacher. It is the responsibility of all administrators and teachers—and is most successful when it is integrated throughout the curriculum. To that end, Schoolwide Physical Activity highlights the role of elementary classroom teachers in providing opportunities for physical activity, and it offers an array of tools and programs for teachers to incorporate in their classrooms. At the secondary level, the book creates a vision of a good physical activity program and then shows secondary teachers and administrators how to achieve that vision. Through this text, teachers and administrators receive • a blueprint for building a comprehensive and coordinated K-12 physical activity program; • ready-to-use activities and forms; and • program ideas that address both the needs and desires of all children, not just the small percentage who gravitate toward physical activity. Schoolwide Physical Activity comes with a CD-ROM that contains all the printable activities, forms, and tools from the book and over 200 activities for classroom teachers, inclusive transitional activities, integrated lessons, and simple games and dances. The comprehensive guide includes a Web site with an instructor guide, presentation package, and test package. This resource will help teachers and administrators see their roles and responsibilities in a new light and gain stakeholder support for wellness and activity programs, and it will assist in coordinating efforts among all involved in providing students with safe and appropriate programs that will transform their schools into more active places for learning.
出版社:人民卫生出版社,2011
简介:本书全面阐述了血液病学的发展里程,内容最全、知识最新、理论最权威。全书共13篇,141章,涵盖了有关血液病学的所有资料,特别是对于血液病良性和恶性肿瘤的病因学、病理生理学机制以及治疗等方面,均给予了详细论述,内容涉及了血液病患者的临床评估乃至血液病的分子学和细胞学基础,从而使读者对血液病学领域的疾病有一个最全面和最综的认识。
出版社:机械工业出版社,2003
简介:本书特色:1.集策略指导、技巧训练、综合模拟于一体,面面俱到,自成体系。2.3套全真试题,切合考纲,您可随时修正并计算自己的应考时间,提前预测考试分数。3.分项训练,教您如何分门别类地准备TOELC考试,让您的分数呈阶梯式跃进。4.翻译详尽,解析透彻,达到触类旁通的效果,充分强化应考实力。5.版面编排清晰易读,一目了然。
Complete guide to film scoring:the art and business of writing music for movies and TV
光盘出版社:人民邮电出版社,2014
简介: 对于任何对影视配乐的程序、过程以及商业状况感兴趣的人来说,这本全面的指南都是必不可少的。通过阅读《电影配乐完全指南——影视配乐的艺术与商业(第2版)》,你将跟随伯克利音乐学院循序渐进地向电影配乐艺术迈进。 《电影配乐完全指南——影视配乐的艺术与商业(第2版)》涉及的话题包含:电影制作过程,配乐的准备与录制,电影配乐中有关合同、酬金、发行、版税以及版权等方面的商业问题等。在本书第五部分“访谈”中,21位职业电影配乐家将和你分享他们最鲜活的直接经验。这些配乐家包含迈克尔·凯曼(Michael Kamen)[作品有:《生命因你动听》(Mr. Holland’s Opus )、《妙想天开》(Brazil )],埃尔夫·克劳森(Alf Clausen)[作品有:《辛普森一家》(The Simpsons )、《白头神探》(Naked Gun )]、艾伦·史维斯查(Alan Silvestri)[作品有:《阿甘正传》(Forrest Gump )、《超时空接触》(Contact )],马克·斯诺(Mark Snow)、[作品有:《X档案》(X-Files )、《千禧年》(Millennium )],埃尔默·伯恩斯坦(Elmer Bernstein)[作品有:《杀死一只知更鸟》(To Kill a Mockingbird )、《空前绝后满天飞》(Airplane! )、《造雨人》(The Rainmaker )]。 《电影配乐完全指南——影视配乐的艺术与商业(第2版)》是更新的第2版,增加了两个章节,介绍了电影配乐技术方面的内容以及如何在行业中寻找工作机会,并且额外增加了两段采访,被采访的电影作曲家分别是哈里·格雷森-威廉姆斯(Harry Gregson-Williams)[作品有:《怪物史瑞克》(Shrek)、《天国王朝》(Kingdom of Heaven )]和马克·沙依曼(Marc Shaiman)[作品有:《发胶》(Hairspray )、《白宫奇缘》(The A merican President )]。
Bailey & Love’s short practice of surgery,Neurosurgery, urinary and vascular surgery
光盘作者: R. C. G. Russell,Norman S. Williams,Christopher J. K. Bulstrode原著;陈孝平,刘允怡主编
出版社:人民卫生出版社,2006
简介: 《Bailey & Loves Short Practice of Surgery》是一部经典外科学著作,为医学本科生和受培训外科医师必读的基本教材。该系列教材内容综合、全面,几乎覆盖了外科所有的领域;语言凝练、明快,布局层次分明、图文并茂,极富阅读性,书中配有大量(1000余幅)的临床彩色与黑白图片、临床精要、学习要点,使读者易于阅读、理解与掌握。该教材可供全国高等学校或医药院校八年制(或七年制)医学生和研究生及青年外科医生使用。 《神经外科、泌尿外科和血管外科:外科学(第4卷)(第24版)(附光盘)》有异于其他著名外科书籍之处,是其可读性很高。该书一直保持其优良传统,利用书页底部的空间简介外科重要人物,或讲述有趣和有历史价值的外科事件,以增加阅读时的趣味。每章节起始都注明学习目的,使读者更容易明白和掌握课本的内容。书内更有大量图表,帮助读者吸收课本中的知识。此外,更通过以普通字体印出必读材料,和以小字体印出较深入的辅助材料,方便不同程序的读者按自己的需要做选择性的阅读。 《神经外科、泌尿外科和血管外科:外科学(第4卷)(第24版)(附光盘)》为第4卷,主要介绍了神经外科、泌尿外科和血管外科等内容。
PASS Cambridge BEC Higher Self - Study Practice Tests with Key
光盘作者: [英]Anne Williams,[英]Louise Pile[编著]
出版社:经济科学出版社,2004
简介: 剑桥商务英语证书是一项国际商务英语考试,它是为那些在工作中使用或将要使用英语的学习者提供的一种语言能力证明。它包括三个等级层次:剑桥BEC初级,剑桥BEC中级,剑桥BEC高级 初级测试练习 本自测练习书(附CD及答案)为准备参加剑桥BEC中级考试的学生提供了极其有用的支持: 三套完整的自测试题。每套自测试题均包括阅读、写作、听力和口语测试 提供如何完成考试中每项测试题的诸多忠告 在每套自测试题之前,在剑桥BEC中级的关键语法、词汇及短语方面均提供了预习准备 为每套听力测试均提供了完整的听力录音文字资料 为每套测试题都提供了答案,包括为写作测试均提供了写作范例答案 提供了完整的剑桥大学考试委员会答题页的范样
作者: R. C. G. Russell,Norman S. Williams,Christopher J. K. Bulstrode原著;陈孝平,刘允怡主编
出版社:人民卫生出版社,2006
简介: 《Bailey & Loves Short Practice of Surgery》是一部经典外科学著作,为医学本科生和受培训外科医师必读的基本教材。该系列教材内容综合、全面,几乎覆盖了外科所有的领域;语言凝练、明快,布局层次分明、图文并茂,极富阅读性,书中配有大量(1000余幅)的临床彩色与黑白图片、临床精要、学习要点,使读者易于阅读、理解与掌握。该教材可供全国高等学校或医药院校八年制(或七年制)医学生和研究生及青年外科医生使用。 《五官 头颈外科 胸心外科和内分泌外科:外科学(第3卷)(第24版)(附光盘)》有异于其他著名外科书籍之处,是其可读性很高。该书一直保持其优良传统,利用书页底部的空间简介外科重要人物,或讲述有趣和有历史价值的外科事件,以增加阅读时的趣味。每章节起始都注明学习目的,使读者更容易明白和掌握课本的内容。书内更有大量图表,帮助读者吸收课本中的知识。此外,更通过以普通字体印出必读材料,和以小字体印出较深入的辅助材料,方便不同程序的读者按自己的需要做选择性的阅读。 《五官 头颈外科 胸心外科和内分泌外科:外科学(第3卷)(第24版)(附光盘)》为第3卷,主要介绍了为五官-头颈外科、胸心外科和内分泌外科等内容。
出版社:华东理工大学出版社,2008
简介:本书是有心学好英语的最佳教材,其基本特色是纯正的美语,没有洋泾兵,用词很简单,能让你用早已学会的英语基本单词,在最短时间内,开口表达你的意思 另外,本书归纳了实际生活的各种场合中最常用的1000句以上的美语,将每一句的使用时机、使用方法、注意要点,以最精致、最容易学习的方式表现出来,让你的每个30秒都能真正学到有用的美语,并且能够举一反三,随心所欲地造句。 “实用例句”则列出不同场合中可能用到的句子,让你在每一种场合,都能用最有深度、最富变化的美语来生动地表达你的意思,而不是平板的、僵硬的、背诵式的英语。 英语的学习。非常注重发音和语调,不正确的发音,让人不知所云。本书将重要的单词以国际音标注音。
Microsoft visual C# .NET core reference
光盘作者: (美)Mickey Williams著;冉晓旻,罗邓,郭炎译
出版社:清华大学出版社,2007
简介: 本书是全面、深入地探讨了如何使用visul c#.net开发各种应用程序 。本书分5大部分,共21章。第ⅰ部分概要介绍了visual c# .net程序设计 的基础知识;第ⅱ部分讲述了visual c# .net的高级应用,介绍与过去的 编程语言相比的独到之处;第ⅲ部分介绍了windows窗体设计,详细地讲述 了windows窗体的用法,以及它对应用程序编写过程的简化;第ⅳ部分着重 介绍.net框架所使用的数据访问、存储技术ado.net以及xml的有关内容; 第ⅴ部分则着重介绍了使用visual c# .net创建可用于web的应用程序的方 法和相关技术,介绍了soap和web服务。 本书适合于具有一定的编程经验、想要学习使用visual c# .net编程 语言的开发人员。
Williams textbook of endocrinology
光盘出版社:人民军医出版社,2011
简介: 《威廉姆斯内分泌学》(第11版)是国际著名的“圣经级”经典医学巨著 ,是欧美经典内分泌学教科书,自20世纪50年代出版以来,每5~10年修订 一次,畅销50余年而不衰,目前已经修订至第11版。第11版在第10版基础上 ,更新大部分内容,新增加3章,增加12位新作者,共有73位世界著名内分 泌专家参与编写。《威廉姆斯内分泌学》(第11版)共11篇44章(约400万字 ,1300幅图表),包括激素和激素作用、下丘脑和垂体、甲状腺、肾上腺皮 质和内分泌性高血压、生殖、内分泌和生命谱、矿物质代谢、糖代谢紊乱、 肥胖和脂代谢、多重内分泌紊乱、内分泌相关肿瘤综合征。书后列有部分彩 图,所附光盘内含17000多篇参考文献。 原著为美国HM Kronenberg、S Melmed、KS Polonsky、PR Larsen教授 等,70多位著名内分泌专家,主译为北京协和医院向红丁教授等100多人, 他们为本书的翻译、写作一丝不苟,呕心沥血,协和医院等专家等在中国首 次完成了该巨著的翻译工作。本书科学性、实用性强,内容全面,切合临床 实际,制作精良,是内分泌科医生和研究人员必备的工具书。
Bailey & Love’s short practice of surgery,Orthopedics
光盘作者: R. C. G. Russell,Norman S. Williams,Christopher J. K. Bulstrode原著;陈孝平,刘允怡主编
出版社:人民卫生出版社,2006
简介: 《Bailey & Loves Short Practice of Surgery》是一部经典外科学著作,为医学本科生和受培训外科医师必读的基本教材。该系列教材内容综合、全面,几乎覆盖了外科所有的领域;语言凝练、明快,布局层次分明、图文并茂,极富阅读性,书中配有大量(1000余幅)的临床彩色与黑白图片、临床精要、学习要点,使读者易于阅读、理解与掌握。该教材可供全国高等学校或医药院校八年制(或七年制)医学生和研究生及青年外科医生使用。 《外科学(第2卷):骨科(第24版)(附光盘)》有异于其他著名外科书籍之处,是其可读性很高。该书一直保持其优良传统,利用书页底部的空间简介外科重要人物,或讲述有趣和有历史价值的外科事件,以增加阅读时的趣味。每章节起始都注明学习目的,使读者更容易明白和掌握课本的内容。书内更有大量图表,帮助读者吸收课本中的知识。此外,更通过以普通字体印出必读材料,和以小字体印出较深入的辅助材料,方便不同程序的读者按自己的需要做选择性的阅读。 《外科学(第2卷):骨科(第24版)(附光盘)》为第2卷,主要介绍了骨科等内容。
Bailey & Love’s short practice of surgery,Abdominal and pediatric surgery
光盘作者: R. C. G. Russell,Norman S. Williams,Christopher J. K. Bulstrode原著;陈孝平,刘允怡主编
出版社:人民卫生出版社,2006
简介: 《Bailey & Loves Short Practice of Surgery》是一部经典外科学著作,为医学本科生和受培训外科医师必读的基本教材。该系列教材内容综合、全面,几乎覆盖了外科所有的领域;语言凝练、明快,布局层次分明、图文并茂,极富阅读性,书中配有大量(1000余幅)的临床彩色与黑白图片、临床精要、学习要点,使读者易于阅读、理解与掌握。该教材可供全国高等学校或医药院校八年制(或七年制)医学生和研究生及青年外科医生使用。 《腹部外科和小儿外科:外科学(第5卷)(第24版)(附光盘)》有异于其他著名外科书籍之处,是其可读性很高。该书一直保持其优良传统,利用书页底部的空间简介外科重要人物,或讲述有趣和有历史价值的外科事件,以增加阅读时的趣味。每章节起始都注明学习目的,使读者更容易明白和掌握课本的内容。书内更有大量图表,帮助读者吸收课本中的知识。此外,更通过以普通字体印出必读材料,和以小字体印出较深入的辅助材料,方便不同程序的读者按自己的需要做选择性的阅读。 《腹部外科和小儿外科:外科学(第5卷)(第24版)(附光盘)》为第5卷,主要介绍了为腹部外科和小儿外科等内容。
作者: R. C. G. Russell,Norman S. Williams,Christopher J. K. Bulstrode原著;陈孝平,刘允怡主编
出版社:人民卫生出版社,2006
简介: 《bailey & love's short practice of surgery》是一部经典外科学著作,为医学本科生和受培训外科医师必读的基本教材。该系列教材内容综合、全面,几乎覆盖了外科所有的领域;语言凝练、明快,布局层次分明、图文并茂,极富阅读性,书中配有大量(1000余幅)的临床彩色与黑白图片、临床精要、学习要点,使读者易于阅读、理解与掌握。该教材可供全国高等学校或医药院校八年制(或七年制)医学生和研究生及青年外科医生使用。 本书有异于其他著名外科书籍之处,是其可读性很高。该书一直保持其优良传统,利用书页底部的空间简介外科重要人物,或讲述有趣和有历史价值的外科事件,以增加阅读时的趣味。每章节起始都注明学习目的,使读者更容易明白和掌握课本的内容。书内更有大量图表,帮助读者吸收课本中的知识。此外,更通过以普通字体印出必读材料,和以小字体印出较深入的辅助材料,方便不同程序的读者按自己的需要做选择性的阅读。 本书为第1卷,主要介绍了外科学基础等内容。
作者: 姚振汉 等编
出版社:清华大学出版社 2006年8月
简介: The 9th EPMESC was successfully held in Macao, November of 2003. At the end of the conference the Board of the EPMESC series decided that the next conference will be held in a city of the mainland of China. Also I was assigned to be the Chair person of the Conference. No doubt this is a great honor to me and also a challenge for the situation that there are so many professional international conferences in computational mechanics happened frequently in the world. After the successful organizing of WCCM6 in Beijing, September of 2004, I engaged to organize the 10th EPMESC. First of all, choose the venue of the Conference. After some investigation and a lot of negotiation we came to see the site of the venue, Sanya, Hainan Island, the south-most city in China. Finally we made the decision. The most important reason of the choice is the ecological environment of this city. It is beneficial to our health after a hard working. We scientists and engineers need a good relax place after heavy duty and a place to enjoy the life with friends and family. Sanya is an ideal one and a real green city. Blue sky and white cloud, peaceful sea and the long beach with white sand, shells and pearls, no pollution and no industry, everything is so beautiful. After the first call for paper, the response is unexpected strong. We got more than 190 abstracts from 23 countries and regions. About half participants come from the mainland of China. The rest are from Macao of China, Japan, Portugal, Australia, USA, Germany, Russia, Poland, Singapore, Malaysia, Brazil, UK, Israel, Indonesia, France, Spain, India, Korea, Czech, Chile, Hong Kong and Taiwan of China etc. We are glad to have so many friends from so many countries and regions to get together for exchanging their professional research results and taking part the social activities. We have the honor to invite many famous experts in computational mechanics to give plenary and semi-plenary lectures in the conference. Serge Cescotto, Genki Yagawa, Zhenhan Yao are the plenary speakers. Win Kam Liu, Fred W. Williams, Roman Lackner, Ioannis Doltsinis, Helder Rodrigues, Nasser Khalili, Nori Miyazaki, Yao Zheng, Yeong-Bin Yang, Ka Veng Yuen, Gui Rong Liu, Chung-Bang Yun and Dajian Han are the semi-plenary speakers. All of them have achieved a great progress in their own fields of computational mechanics. I appreciate their outstanding contribution to the conference. This is the mark of the scientific level of this conference. As one of the highlights, the student paper competition is the traditional program retained in the history of the EPMESC series. This will keep the young students to track the latest advances in research of computational mechanics. Also it will encourage them to claim the peak top of the science and technology. I like to thank my friend, Prof. Kai Meng Mok of University of Macau, for his assistance in organizing the student paper competition. I like to thank my friend, Prof. Zhenhan Yao of Tsinghua University, for his outstanding work on the proceedings. He did a long term and patient work on the abstracts and papers in full length. He carefully read all the papers and abstracts and corrected a lot of mistake. He made this proceedings be a consistent valuable reference and beautiful looking. I also like to thank my colleagues, Dr. Yongqian Chen and Yang Kuei, for their assistance in my work. I like to appreciate the China National Science Foundation for their generous support. I wish the success of EPMESCX and the health of all the participants. I hope we will have a pleasant time in Sanya, 21-25 August 2006.
作者: (美)[A.威廉斯]Al Williams著;龚波等译
出版社:机械工业出版社,1999
简介: 利用MFC开发Windows程序已成为编程的主流。本书引导读者逐渐深入了解MFC,并向读者展示如何避免走弯路,以及如何创建非同寻常的程序。本书还包括某些MFC的高级特性,如多线程、数据库、扩展DLL和自定义向导。
作者: 李淑娟主编;李淑娟,颜力刚编写;Michael Williams英文改稿
出版社:华语教学出版社,2007
简介:《脱口说汉语》是国内第一套以“实用交际功能”为理念开发编写而成 的汉语口语实用系列,内容涵盖社交、生活、旅游、运动、休闲、购物、应 急、校园、职场、IT网络十大主题。通过模拟发生在真实生活中各种各样的 场景,再现地道、鲜活、实用的口语表达形式,让学习者从一个个生动、有 趣、幽默的情景对话中体味汉语的魅力,学习掌握最常见、最口语化的词汇 、短语、俚语、惯用语、常用语和常用句。 这是一套实用性极强的口语小百科。只要掌握了这套系列的内容,无论 面对什么场合,都能运用所学的知识和口语对答如流。
简介: "The number one agenda item for leadership development is Global leadership and doing business effectively in the different regions of the world. These skills are absolutely critical for business success, and this book articulates clearly how leaders need to navigate around the world to foster long-term relationships and to build successful global businesses. This timely 7th edition will be one of our most valued resources for guiding executive and leadership development worldwide." --James K. O'Hern, Director of Leadership Development, Honeywell "My students (some experienced, international managers among them) have found this book useful in the past. However, as the authors point out, even cultural differences and our reactions to them are changing, so I am delighted to see this new edition, bang up to date with references to the impact of the war in Iraq and the use of the latest commuications technology on cross-cultural understanding. The book reviews some of the more important studies and theories about cross-culture and almost every aspect of our working lives from organisational change through diversity to work life balance. The authors show how cultural issues can impact some of our received management wisdom and they offer some good, solid practical advice in each chapter on what this means for the international manager, leader and negotiator. In the second part of the book the authors explore specific regions, country by country. All in all, this is one of the most complete books about management in the modern global world. The cross-cultural dimension of the book makes it a must-read for any young or experienced manager working internationally out of corporate headquarters or working full time overseas." -- Christopher Howard-Williams, International consultant and executive education provider "Moran has done it again. As we grow globally, Managing Cultural Differences, 7th Edition should be used as a business solution to navigate the international roadmaps. This insight to understanding culture and business will add profits to any organization understanding the managing of cross cultural differences." Michael H. Johnson, Senior Vice President, Penson Financial Services, Inc. "The authors apply proven frameworks for understanding the dimensions of culture to the current global business arena. Experienced practitioners and novices alike will find take-aways that enhance their leadership and communication skills. The authors clearly articulate the value of understanding multiple perspectives, taking the book beyond the realm of a text. As a result, it is an indispensable tool for all of us who live and work in today's geo-political environment." -- Frank R. Lloyd, Ph. D., Associate Dean, Executive Education, SMU Cox School of Business "This is a very special book and one that has significantly improved from edition to edition even though it was very good to start with. It is essentially about global leadership and it intends to increase the effectiveness of international business leaders in unfamiliar international contexts by providing much of the necessary background familiarity. While most comparative management texts focus mainly on cultural differences, this book is special because it offers historical backgrounds and sociopolitical contexts that are usually ignored. These are helpful contexts for understanding how someone from a different national culture contexts him/herself. The span of the historical contexts offered is quite amazing. The Korean section begins with Korean prehistory, and the Chinese section is also all encompassing. The real value of this book is that it is intended to be practical and useful. The information is intended to help managers in international business situations helpful tips to avoid culture based blunders that would wreck negotiations before they even begin; tactics for avoiding or dealing with conflicts or disagreements in culturally appropriate ways; and strategies for negotiating effectively - both in general and in the specific international contexts that managers could face in their international business careers. The emphasis is on strategies and tactics for effective communication, relation-ship building, and negotiating in culturally sensitive ways. What is truly amazing is the scope achieved in this book. The authors have managed to offer high value insights for virtually every nation and region in which one could imagine that business could be conducted. This is a major reference work that could usefully be on any international manager's bookshelf. Not only are the obvious destinations - Europe, North America, Japan, China, India - covered, but there are useful sections on the Middle East, Latin America and even Africa that would be hard to find anywhere else. And all of this is in a single book, easy to carry, comprehensive and updated right to the present. I cannot think of another book that achieves this purpose with such economy and practicality. I would certainly recommend the book as a text for students, but it is also a book that an international manager might consider carrying in his suitcase when s/he travels to Asia and may find him/herself doing business with a variety of individuals from different countries over the course of a single road trip. As an East Asia expert, very familiar with conditions in China, Japan and Korea, I am confident that these sections are very current and very helpful. Having used this book myself a number of years ago, I can also say without reservation that this edition should replace previous ones on a manager's bookshelf. It is a lovely book filled with potential usefulness. Following its recommendations could help build a relationship and make a sale that might otherwise be lost." -- Neil Remington Abramson; Associate Professor of Strategy; Segal Graduate School of Business Administration; Simon Fraser University; Vancouver, Canada
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作者: R. C. G. Russell,Norman S. Williams,Christopher J. K. Bulstrode原著;陈孝平,刘允怡主编
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