Web Analytics 2.0: The Art Of Online Accountability & Science Of Customer Centricity 9780470529393

作者：  Avinash Kaushik ，（阿维纳什·考希克）　著

出版社：Wiley 2009-10-1

简介：　　Adeptly address today's business challenges with this powerfulnew book from web analytics thought leader Avinash Kaushik. WebAnalytics 2.0 presents a new framework that will permanently changehow you think about analytics. It provides specific recommendationsfor creating an actionable strategy, applying analytical techniquescorrectly, solving challenges such as measuring social media andmultichannel campaigns, achieving optimal success by leveragingexperimentation, and employing tactics for truly listening to yourcustomers. The book will help your organization become more datadriven while you become a super analysis ninja!　　向数据驱动型决策转变以及如何利用网站数据来获得竞争优势。　　在过去几年中，互联网、在线营销以及广告经历了巨大的变革，然而大家处理数据的方式跟几十年前相比还是大同小异，停滞不前。网站分析领域的领跑者avinashkaushik通过《精精通Web Analytics2.0：用户中心科学与在线统计艺术》提出了下一代网站分析的框架，将能很大程度地帮助你提高组织的能动性和对市场的反应速度。　　在《精通Web Analytics2.0：用户中心科学与在线统计艺术》中，avinash将点击流网站分析工具与定性数据、测试与试验以及竞争情报工具相结合，从而推演出详尽的网站战略以及操作层方案。　　在他的第一本畅销书《精通webanalytics——来自专家的最佳web分析策略》（清华大学出版社引进并出版）中，avinash给出了很多基于行业的经验总结，而在《精通WebAnalytics2.0：用户中心科学与在线统计艺术》中，他进一步阐述了如何去衡量、分析目前互联网上出现的新技术和应用，并在此基础上快速行动。这些新技术和应用包括：社交媒体、视频、移动互联网以及用户为中心的设计等。作者通过对传统方法的改造，对互联网数据进行抽丝剥茧般的分析，提出了具体、简单以及更先进的方法。如果你想成为网站分析专家，《精通WebAnalytics 2.0：用户中心科学与在线统计艺术》将是你的最佳选择。　　《精通Web Analytics 2.0：用户中心科学与在线统计艺术》主要内容　　寻找解决方案来应用那些最艰巨的挑战，包括多渠道分析、多触点营销活动归因分析等　　定量化网站的整体价值，如衡量电子商务、非电子商务、b2b网站的宏观与微观转化　　从分析方法角度重新思考搜索的三个方面：站内搜索、付费搜索以及搜索引擎优化　　通过定义组织中最相关的kpi，从而建立动导向的企业仪表板　　互联网最新领域的分析方案，如博客、移动互联网以及富媒体分析等　　通过测试与试验来建立真正的以用户为导向的改进与创新　　塑造数据驱动型的领导与组织，提出成为分析专家所需要的技能与知识

Biomechanics And Motor Control Of Human Movement, Fourth Edition 9780470398180

作者：  David A. Winter 　著

出版社：Wiley 2009-10-1

简介：The classic book on human movement in biomechanics, newlyupdatedWidely used and referenced, David Winter’s Biomechanics andMotor Control of Human Movement is a classic examination oftechniques used to measure and analyze all body movements asmechanical systems, including such everyday movements as walking.It fills the gap in human movement science area where modernscience and technology are integrated with anatomy, musclephysiology, and electromyography to assess and understand humanmovement.In light of the explosive growth of the field, this new editionupdates and enhances the text with:Expanded coverage of 3D kinematics and kineticsNew materials on biomechanical movement synergies and signalprocessing, including auto and cross correlation, frequencyanalysis, analog and digital filtering, and ensemble averagingtechniquesPresentation of a wide spectrum of measurement and analysistechniquesUpdates to all existing chaptersBasic physical and physiological principles in capsule form forquick referenceAn essential resource for researchers and student inkinesiology, bioengineering (rehabilitation engineering), physicaleducation, ergonomics, and physical and occupational therapy, thistext will also provide valuable to professionals in orthopedics,muscle physiology, and rehabilitation medicine. In response to manyrequests, the extensive numerical tables contained in Appendix A:"Kinematic, Kinetic, and Energy Data" can also be found at thefollowing Web site: www.wiley.com/go/biomechanics