Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel /

作者：  edited by Theo B.C. Poiesz, W. Fred van Raaij.

出版社：

简介："Providing a critical view on new synergies in present-daymarketing practices, this book will be invaluable to thoseinterested in marketing strategy and consumer behaviour, including scholars of marketing and business management, and marketing practitioners."--BOOK JACKET