Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel /
副标题：无
作 者：edited by Theo B.C. Poiesz, W. Fred van Raaij.
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ISBN：9781843767725
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简介
"Providing a critical view on new synergies in present-daymarketing practices, this book will be invaluable to thoseinterested in marketing strategy and consumer behaviour, including scholars of marketing and business management, and marketing practitioners."--BOOK JACKET
目录
List of figures
List of tables
Preface
Predicting the Future p. 1
Developments in Markets and Marketing p. 17
Consumers in the Pressure Cooker p. 55
Marketing Developments: A Synthesis p. 66
Developments in Customer Behaviour p. 117
Implications for Markets and Marketing p. 142
Social and Cultural Effects p. 173
Epilogue p. 208
References p. 216
Index p. 221
List of tables
Preface
Predicting the Future p. 1
Developments in Markets and Marketing p. 17
Consumers in the Pressure Cooker p. 55
Marketing Developments: A Synthesis p. 66
Developments in Customer Behaviour p. 117
Implications for Markets and Marketing p. 142
Social and Cultural Effects p. 173
Epilogue p. 208
References p. 216
Index p. 221
Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel /
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