Fisher Investments On Consumer Staples

作者：  Fish

出版社：Wiley 2009年07月

简介：　　The third installment of the "Fisher Investments On" series isa comprehensive guide to the Consumer Staples industry--whichincludes companies that manufacture and sell food and beverages,tobacco, prescription drugs, and household products, to name a few.This reliable resource provides you with the tools to help youunderstand and analyze opportunities within today's global ConsumerStaples sector. With this book as your guide, you can quicklybecome familiar with how the Consumer Staples sector is segmentedby industries, their respective macroeconomic drivers, and thechallenges facing companies in this sector. Additionally, there arechapters dedicated to explaining many of the unique aspects ofConsumer Staples products in emerging markets and security analysistechniques focused on Consumer Staples firms. You don't have to bea professional to learn to better invest in the Consumer Staplessector--but you do need to be prepared. "Fisher Investments onConsumer Staples" can help get you up to speed in this area andhelp you make better decisions through any market conditions. Formore information visit www.consumerstaples.fisherinvestments.com

【预订】Conquering Innovation Fatigue Overcoming the Barriers to Personal and Corporate Success

作者：  Lindsay

出版社：Wiley 2009年07月

简介：

Bartlett Designs - Speculating With Architecture 9780470772799

作者：  Iain

出版社：Wiley 2009年07月

简介：

Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, And Cultures Of Business Development Succ 9780470438992

作者：  John

出版社：Wiley 2009年07月

简介：

　　Praise for "Professional Services Marketing""This book is thatrare thing: simultaneously wise, practical, readily accessible, anddata-driven. A necessary addition to your reading." --DavidMaister, author of "Managing the Professional Service Firm"

""Professional Services Marketing" will certainly become thebible of the field in short orderWithout a doubt, the most usefulcompendium of marketing insight for the practicing professionalservices firm executive...BRAVO " --Leonard A. Schlesinger,President, Babson College, and coauthor of "The Service ProfitChain""It's no longer sufficient to be a good 'expert forhire'--you need a brand and a powerful marketing engine behind you.Professional Services Marketing is a gold mine of research basedstrategies, best practices, and specific techniques that will helpyou consistently win in the client marketplace and outshine yourcompetition. It's thoughtful, funny, and filled with the how-to sooften missing in business books." --Andrew Sobel, coauthor of"Clients for Life"

　　"Schultz and Doerr offer tactics and information in aneasy-to-read, concise, and enjoyable format. Professional ServicesMarketing should be a required resource in every professionalmarketer's tool box " --R. Granville Loar, Executive Director,Association for Accounting Marketing"This book is an excellentresource for anyone involved in professional services. It isespecially timely in our current challenging economic conditions,and the ideas and guidance are relevant for the better times tocome as well." --Josh Lee, Partner, Monitor Group

　　"Smart. Practical. Comprehensive. This is the one book thatwon't collect dust on my shelf." --Kevin McMurdo, Chief MarketingOfficer, Perkins Coie"

　　"Professional Services Marketing" is the first book todirectly address the challenges of the professional servicesmarketer. This book is filled with practical wisdom and research onbest practices and processes specifically for this industry. Amust-read for anyone in a professional services firm " --PaulDunay, Global Director of Integrated Marketing, BearingPoint

【预订】The Commercial Real Estate Revolution Nine Transforming Keys to Lowering Costs, Cutting Waste, and Driving Change in a Broken Industry

作者：  Miller

出版社：Wiley 2009年07月

简介：