Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, And Cultures Of Business Development Succ 9780470438992

　　Praise for "Professional Services Marketing""This book is thatrare thing: simultaneously wise, practical, readily accessible, anddata-driven. A necessary addition to your reading." --DavidMaister, author of "Managing the Professional Service Firm"

""Professional Services Marketing" will certainly become thebible of the field in short orderWithout a doubt, the most usefulcompendium of marketing insight for the practicing professionalservices firm executive...BRAVO " --Leonard A. Schlesinger,President, Babson College, and coauthor of "The Service ProfitChain""It's no longer sufficient to be a good 'expert forhire'--you need a brand and a powerful marketing engine behind you.Professional Services Marketing is a gold mine of research basedstrategies, best practices, and specific techniques that will helpyou consistently win in the client marketplace and outshine yourcompetition. It's thoughtful, funny, and filled with the how-to sooften missing in business books." --Andrew Sobel, coauthor of"Clients for Life"

　　"Schultz and Doerr offer tactics and information in aneasy-to-read, concise, and enjoyable format. Professional ServicesMarketing should be a required resource in every professionalmarketer's tool box " --R. Granville Loar, Executive Director,Association for Accounting Marketing"This book is an excellentresource for anyone involved in professional services. It isespecially timely in our current challenging economic conditions,and the ideas and guidance are relevant for the better times tocome as well." --Josh Lee, Partner, Monitor Group

　　"Smart. Practical. Comprehensive. This is the one book thatwon't collect dust on my shelf." --Kevin McMurdo, Chief MarketingOfficer, Perkins Coie"

　　"Professional Services Marketing" is the first book todirectly address the challenges of the professional servicesmarketer. This book is filled with practical wisdom and research onbest practices and processes specifically for this industry. Amust-read for anyone in a professional services firm " --PaulDunay, Global Director of Integrated Marketing, BearingPoint