New procuct success stories lessons fron lesding innovators

作者：  Robert J.Thomsa

出版社：

简介：Includes case studies of: Starbucks Coffee Company; Calyx & Corolla; Philips Electronics: the compact disc; Cellular One; Ault Foods Limited: Sealtest Parlour 1%; Paragliders; Slim-Fast Foods Company; The Body Shop International; France Telecom: Minitel; Gannett Company Inc.: USA Today; Ford Motor Company: the Taurus; Canon Inc.: personal copiers; Sunfish/Laser, Inc.: the Laser; Racing Strollers Inc.: Baby Jogger; Broderbund Software, Inc.: Where in the World is Carmen Sandiego?; MCI Communications Corporation: Friends and Family; Marriott International Inc.: Courtyard by Marriott; Lever Brothers Company: Lever 2000; Kimberly-Clark Corporation: Huggies Pull-Ups; Glaxo Holdings PLC: Zantac; The Gillette Company: Sensor; Fuji Photo Film Company, Ltd.: QuickSnap; MTV Networks: MTV; Snapple Beverage Corporation: Snapple Iced Tea.