New procuct success stories lessons fron lesding innovators

Table Of Contents:

Learning from New Product Success 1(16)

Aligning Strategic Opportunities 17(36)

Starbucks Coffee Company 19(12)

Leilla M. Byczkowski

Kathleen S. McCarthy

Calyx & Corolla 31(11)

Elisabeth A. Watson

Jennifer Zydney

Philips Electronics: The Compact Disc 42(11)

Corain E. M. McGinn

Kristina Nordsten

Capitalizing on the Business Environment 53(36)

Cellular One 55(10)

Taylor T. Simmons

Duk-Ki Yu

Ault Foods Limited: Sealtest Parlour 1% 65(11)

Soumitra Mukherjee

david Sanchez-Garcia

Paragliders 76(13)

Jonathan W. Kohn

Gregory Schooley

Pursuing Market Acceptance 89(38)

Slim-Fast Foods Company 91(11)

Jennifer Sagawa

Fredrica Smithline

The Body Shop International 102(12)

S Luke Hodges

Diane E. Knaut

France Telecom: Minitel 114(13)

Thomas K. Billington

Christian Riis-Hansen

Motivating the Organization 127(36)

Gannett Company Inc.: USA Today 130(13)

Phillip Ostwalt

Mitchell J. Peyser

Ford Motor Company: The Taurus 143(9)

Mary E. Griffith

John W. Judge

Canon Inc.: Personal Copiers 152(11)

Subhash Agrawal

Toshiyuki Ikuma

Creating New Product Ideas 163(30)

Sunfish/Laser, Inc.: The Laser 165(9)

Georgia Feldmann

Morris H. Hadley

Racing Strollers Inc.: Baby Jogger 174(9)

Kathryn J. Cancro

Jeffrey O. Teach

Broderbund Software, Inc.: Where in the World Is Carmen Sandiego? 183(10)

Brian J. Giblin

Michael R. Levy

Designing New Products from Concepts 193(36)

MCI Communications Corporation: Friends and Family 196(12)

Jennifer L. Givens

James Kyle Lynch

Marriott International Inc.: Courtyard by Marriott 208(12)

Thomas A. Rogers

Bradley Tirpak

Lever Brothers Company: Lever 2000 220(9)

Hidehisa Aoki

Mahan T. Tavakoli

Refining the New Product 229(38)

Kimberly-Clark Corporation: Huggies Pull-Ups 232(10)

Susan L. Aiken

Amy S. Nichols

Glaxo Holdings PLC: Zantac 242(11)

Andrew P. Corsig

Thomas P. Soloway

Richard M. Stanaro

The Gillette Company: Sensor 253(14)

Webster K. Fletcher

Katherine D. LaVelle

Tracking the New Product 267(32)

Fuji Photo Film Company, Ltd.: QuickSnap 270(10)

Wendy E. Hyer

Katherine A. Stocker

MTV Networks: MTV 280(10)

David J. Benjack

J. Michael MacKeen

Snapple Beverage Corporation: Snapple Iced Tea 290(9)

Christopher Melly

Michele A. Munn

Lessons from the New Product Success Stories 299(20)
Notes 319(36)
Index 355