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Volume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling and Related TechniquesEdited by: James Agarwal, Haskayne School of Business, University of Calgary, CanadaVolume 2: Research Methodology: Research Design and Data AnalysisEdited by: Lan Wu, College of Business and Economics, California State University, Hayward, USA Volume 3: Consumer Behavior: Information Processing and Decision MakingEdited by: Ashutosh Patil, Boston College, USAVolume 4: Consumer Behavior: Attitude, Intention and Choice BehaviorEdited by: Tracey King, Kogod School of Business, American University, USAVolume 5: Marketing Management and PolicyEdited by: Can Uslay, Argyros School of Business and Economics, Chapman UniversityVolume 6: International and Cross-Cultural MarketingEdited by: Francis Ulgado, College of Management, Georgia Institute of Technology, USAVolume 7: Marketing of Services: Retailing and Health CareEdited by: Charla Mathwick, School of Business, Portland State University, USAVolume 8: Ethics, Quality of Life, and PedagogyEdited by: Gina Miller, Stetson School of Business and Economics, Mercer University, Atlanta, USAVolume 9: MIS, Technology and MarketingEdited by: Sung Kim, University of Wisconsin-Madison, USA and Alka Citrin, College of Management, Atlanta, USA