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作者: 刘保法等撰文;徐翱插图
出版社:二十一世纪出版社,2010
简介: 本丛书汇集了中外童话寓言故事。在篇目的选择上,注重童趣和美誉 高度融合,即给孩子们带来快乐的同时,也受到情商教育。有趣的故事配 上灵动的插画,再加上邀约中国顶尖级的少儿电视节目主持人陈燕华和鞠 萍,以及来自美国的“中国通”爱华(Charlotte Maclnnis)分别用汉语 给孩子们讲述书中的精彩故事,配以拟声和背景音乐,是本套书引人入胜 ,童趣傲然。 文本部分汉英双语对照,每个故事附有英语单词表。
作者: 方轶群等撰文;黄非插图
出版社:二十一世纪出版社,2010
简介: 本丛书汇集了中外童话寓言故事。在篇目的选择上,注重童趣和美誉 高度融合,即给孩子们带来快乐的同时,也受到情商教育。有趣的故事配 上灵动的插画,再加上邀约中国顶尖级的少儿电视节目主持人陈燕华和鞠 萍,以及来自美国的“中国通”爱华(Charlotte Maclnnis)分别用汉语 给孩子们讲述书中的精彩故事,配以拟声和背景音乐,是本套书引人入胜 ,童趣傲然。 文本部分汉英双语对照,每个故事附有英语单词表。
The marketing game! : with student CD-Rom / 3rd ed.
光盘作者: Charlotte H. Mason, William D. Perreault, Jr.
简介:The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
简介:Tucker (U. of North Carolina at Charlotte) introduces the basic operations of the US economy, concentrating on supply and demand analysis, to explain the theories and practices of microeconomics to undergraduates. He begins with a description of basic economics, including production, opportunity cost, and economic growth, the mechanics of supply and demand and the behavior of markets. To explain microeconomic fundamentals he describes price elasticity, consumer choice theory and production costs. He then covers market structures such as perfect competition, monopolies, oligarchies and labor markets, and policy issues such as income distribution, discrimination, trusts and the environment. In his final section Tucker describes the international economy, including trade, finance, growth, and development. Tucker includes a very helpful table listing the contents of the four versions of his book. This edition includes new material on game theory, new graphs and exhibits, and an appendix on indifference curve analysis. He includes exercises and an answer key. The publisher offers a variety of web sites for further study. Annotation 漏2004 Book News, Inc., Portland, OR (booknews.com)



















