Media/impact : an introduction to mass media / 7th ed.
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作 者：Shirley Biagi.
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ISBN：9780534630546
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简介
Taking an industry-by-industry approach to media issues and situating these in a global context, this textbook considers the media's influence on both individuals and whole societies. A companion CD-ROM contains CNN video clips and other supplemental materials. Biagi teaches at California State University at Sacramento. Annotation 漏2004 Book News, Inc., Portland, OR (booknews.com)
目录
Understanding Mass Media Today
Books
Newspapers
Magazines
Recordings
Radio
Movies
Television
Digital Communications and the Web
Advertising
Public Relations
News and Information
Social and Political Issues
Law and Regulation
Ethical Practices and Policies
International Media.
Books
Newspapers
Magazines
Recordings
Radio
Movies
Television
Digital Communications and the Web
Advertising
Public Relations
News and Information
Social and Political Issues
Law and Regulation
Ethical Practices and Policies
International Media.
Media/impact : an introduction to mass media / 7th ed.
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