Web Analytics: An Hour A Day 9780470130650

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作者：Avinash Kaushik ，（阿维纳什·考希克）　著

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ISBN：9780470130650

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　　Learn web analytics the right way with this unique, thoroughlymodern guide to today's web analytics challenges and opportunities.Written by an in-the-trenches practitioner, this book goes beyondconcepts and definitions to challenge prevalent thinking about thefield and provide a step-by-step guide to implementing a successfulweb analytics strategy.　　Web analytics expert Avinash Kaushik, in his thought-provokingstyle, debunks leading myths and leads you on a path to gainingactionable insights from your analytics efforts. Discover how tomove beyond clickstream analysis, why qualitative data should beyour focus, and more insights and techniques that will help youdevelop a customer-centric mindset without sacrificing yourcompany's bottom line.

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