简介
Global Business Today has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT’s concise chapters give a general introduction to international business – emphasizing the environmental factors, with less coverage of operations.
Charles Hill is renowned for his attention to research trends and that is evident in GBT through a variety of real world examples and cases from small, medium, and large companies throughout the world.
目录
Part 1 Globalization
Chapter 1 Globalization
Part 2 Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 National Differences in Culture
Chapter 4 Ethics in International Business
Part 3 Cross-Border Trade and Investment
Chapter 5 International Trade Theory
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part 4 Global Money System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Part 5 Competing in a Global Marketplace
Chapter 11 The Strategy of International Business
Chapter 12 Entering Foreign Markets
Chapter 13 Exporting, Importing, and Countertrade
Chapter 14 Global Production, Outsourcing, and Logistics
Chapter 15 Global Marketing and R & D
Chapter 16 Global Human Resource Management
Chapter 1 Globalization
Part 2 Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 National Differences in Culture
Chapter 4 Ethics in International Business
Part 3 Cross-Border Trade and Investment
Chapter 5 International Trade Theory
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part 4 Global Money System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Part 5 Competing in a Global Marketplace
Chapter 11 The Strategy of International Business
Chapter 12 Entering Foreign Markets
Chapter 13 Exporting, Importing, and Countertrade
Chapter 14 Global Production, Outsourcing, and Logistics
Chapter 15 Global Marketing and R & D
Chapter 16 Global Human Resource Management
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