21世纪大学商务英语综合教程教师参考书.第四册

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作者：刘云腾主编;刘云腾[等]编写

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ISBN：9787309075748

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　　《21世纪大学商务英语综合教程教师参考书(第4册)》内容简介：商务英语教学和研究发轫于20世纪50年代初，其发展始终与国家的经济社会发展，特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求，不断提升商务英语教学和研究水平，多年来为我国融入经济全球化，为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识，能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。　　

unit 1 establishing brand strategy
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 2 management by objectives
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 3 the decision-making process
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 4 knowledge management
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
.unit 5 supply chain and logistics
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 6 risk management
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 7 global strategies
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 8 global warming
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 9 financial management
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning
unit 10 entrepreneurship
part one lead-in activities
part two knowledge-based learning
part three task-based learning
part four general learning

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