21世纪大学商务英语综合教程教师参考书.第二册

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作者：刘云腾主编

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ISBN：9787309065442

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简介

　　《21世纪大学商务英语综合教程教师参考书(第2册)》主要内容简介：商务英语教学和研究发轫于20世纪50年代初，其发展始终与国家的经济社会发展，特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求，不断提升商务英语教学和研究水平，多年来为我国融人经济全球化，为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识，能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。

Unit 1 Corporate Culture
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 2 Consumer Behavior
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 3 Effective Business Negotiation
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 4 Employee Motivation
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 5 Effective Business Communication
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 6 Sales Promotion
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 7 Public Relations
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 8 Building an Effective Team
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

Unit 9 Business Ethics
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study ~

Unit 10 Marketing
Part One Lead-in Activities
Part Two Knowledge-based Learning (Text A)
Part Three Task-based Learning (Text B)
Part Four General Learning (Text C)
Part Five Further Study

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