商务英语读写教程.4

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作者：孙友义主编

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ISBN：9787111255871

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简介
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简介

　　伴随着经济全球化和我国经济国际化的进程，国内外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增，这也促进了我国高等教育商务英语专业的快速发展。目前，全国有700多所高等院校开设了外贸英语、商务英语等课程，工商管理、金融等商科专业也都开设了以商务为核心内容的英语课程，部分院校甚至设立了商务英语专业。近几年来，全国性的商务英语教学、学术研讨会频频召开。我国国际商务的快速发展、人才市场对商务英语人才的强劲需求以及外语就业市场人才多元化推动了英语专业的教学改革和教材建设，各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材，以改变英语教材与人才培养和需求不相适应的状况。　　商务英语属于专门用途英语，国外大学多将其归为ESP（English for specialPurposes）。目前，我们国内这样系统的专业教材并不是很多。王正元教授领衔总主编、由全国20余所大学40余名英语教授、副教授、讲师历时两年多编写的这套“新时代大学商务英语系列教材”是我国高等教育商务英语教材建设的一个新成果。　　这套教材共14本，包括读写、视听说、写作、口译，涵盖了商务英语的基本主体课程。编者基于“商务知识+英语能力=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富，英语操练有的放矢，凸显了人才培养规格，给这套教材带来了亮点。

目录
序
前言
Unit 1 The World Trade Organization
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 2 Doha Trade Talks
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Dills
Writing Drills
Unit 3 Why “Fair” Trade Is a Bad Deal for Poorest Farmers
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speading Skills
Translation Drills
Writing Drills
Unit 4 International Trade Negotiation
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 5 Dumping & Anti-dumping
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 6 Debate on Anti-dumping
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 7 Import and Export
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 8 Business Negotiation
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 9 International Trade and Logistics：A Million-Job Economic Strategy
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 10 Implications of China and the WTO for the Logistics Industry
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 11 UPS：Logistrcal Management of Distribution Networks
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 12 Why FedEx Is Gaining Ground?
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 13 UPS & FedEx Compete to Deliver
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 14 The eBay School of Business
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 15 Filling Pantries Without a Middleman
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 16 The Economy：Why So Gloomy?
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Appendix 1 Transcripts for Listening
Appendix 2 Answer Keys for Listening
Appendix 3 Answer Keys for Text B
Appendix 4 Answer Keys Grammar Focus
Appendix 5 Reference Version for Translation Drills
Appendix 6 Reference Version for Writing Assignment
Appendix 7 Vocabulary
Appendix 8 Notes
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