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简介
《实用商务英语综合教程(初级)》系列教材分为初级、中级、高级3册。本书是套书的初级教材，本教材编写了8个单元，以“项目引领、任务驱动”的形式编写，每一个单元为一个项目，围绕一个话题，内容涉及接待客户、商务电话、商务会议、社交礼仪、工作职业、信息呈现、产品概述及公司介绍等，每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块，并在各模块中以任务的形式插入各种练习，全面培养学生听、说、读、写、译的能力。
《实用商务英语综合教程(初级)》可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用，也适合作为高职高专财经类院校英语课程的公共教材。
《实用商务英语综合教程(初级)》附有听力材料的MP3录音光盘。另外，书后附有按字母顺序排列的总词汇表，标注了每个单词的音标，英文注释后括号中的数字表明单词或词组出现的章节。
本书由李玉萍、胡多军担任主编。
目录
Unit 1 Meeting and Entertaining Clients
Listening & Speaking 2
Meeting and Receiving Clients 2
Reading 5
Intensive Reading: Corporate Entertainment 5
Fast Reading: Places You Should Avoid When Meeting Clients 9
Grammar & Usage 13
English Basic Sentence Patterns 英语基本句型 13
Practical Writing 17
Notes 便条 17
Unit 2 Telephoning
Listening & Speaking 20
Making and Answering Phone Calls 20
Reading 24
Intensive Reading: How to Make a Successful Phone Call 24
Fast Reading: How Much Do You Know About Telephone? 28
Grammar & Usage 32
Simple Present Tense 一般现在时 32
Practical Writing 34
Telephone Message 电话记录 34
Unit 3 Meetings
Listening & Speaking 38
Arranging and Organizing Meetings 38
Reading 41
Intensive Reading: Business Meeting Etiquette 41
Fast Reading: Having Meetings in Virtual Space 45
Grammar & Usage 49
Simple Past Tense 一般过去时 49
Practical Writing 52
Notices 通知 52
Unit 4 Social Manners
Listening & Speaking 56
Talking About Etiquette and Appropriate Table Manners 56
Reading 59
Intensive Reading: Workplace Social Etiquette 59
Fast Reading: International Business Etiquette Tips 62
Grammar & Usage 67
Simple Future Tense 一般将来时 67
Practical Writing 70
E-mail 电子邮件 70
Unit 5 Jobs and Careers
Listening & Speaking 74
Talking About Jobs 74
Reading 77
Intensive Reading: Developing a Job Description 77
Fast Reading: Migrant Workers Stay Home 81
Grammar & Usage 85
Present Progressive 现在进行时 85
Practical Writing 88
Resume 简历 88
Unit 6 Presenting Information
Listening & Speaking 92
Making A Good Presentation 92
Reading 95
Intensive Reading: The Art of Oral Presentation 95
Fast Reading: Presentation for the 6th CICGF and Ningbo Trade Mart 99
Grammar & Usage 103
Past Progressive 过去进行时 103
Practical Writing 105
Poster 海报 105
Unit 7 Products
Listening & Speaking 108
Developing and Launching New Products 108
Reading 111
Intensive Reading: The Product Life Cycle 111
Fast Reading: New Products Development Process 115
Grammar & Usage 120
Future Progressive 将来进行时 120
Practical Writing 122
Memo 备忘录 122
Unit 7 Company
Listening & Speaking 126
Cooperating Between Companies Introducing The Structure of Companies 126
Reading 129
Intensive Reading: Walmart Needs to Inject More Creativity for Growth 129
Fast Reading: Types of Business Organization 133
Grammar & Usage 136
Present Perfect Tense 现在完成时 136
Practical Writing 138
Fax 传真 138
Appendix Vocabulary 140
Listening & Speaking 2
Meeting and Receiving Clients 2
Reading 5
Intensive Reading: Corporate Entertainment 5
Fast Reading: Places You Should Avoid When Meeting Clients 9
Grammar & Usage 13
English Basic Sentence Patterns 英语基本句型 13
Practical Writing 17
Notes 便条 17
Unit 2 Telephoning
Listening & Speaking 20
Making and Answering Phone Calls 20
Reading 24
Intensive Reading: How to Make a Successful Phone Call 24
Fast Reading: How Much Do You Know About Telephone? 28
Grammar & Usage 32
Simple Present Tense 一般现在时 32
Practical Writing 34
Telephone Message 电话记录 34
Unit 3 Meetings
Listening & Speaking 38
Arranging and Organizing Meetings 38
Reading 41
Intensive Reading: Business Meeting Etiquette 41
Fast Reading: Having Meetings in Virtual Space 45
Grammar & Usage 49
Simple Past Tense 一般过去时 49
Practical Writing 52
Notices 通知 52
Unit 4 Social Manners
Listening & Speaking 56
Talking About Etiquette and Appropriate Table Manners 56
Reading 59
Intensive Reading: Workplace Social Etiquette 59
Fast Reading: International Business Etiquette Tips 62
Grammar & Usage 67
Simple Future Tense 一般将来时 67
Practical Writing 70
E-mail 电子邮件 70
Unit 5 Jobs and Careers
Listening & Speaking 74
Talking About Jobs 74
Reading 77
Intensive Reading: Developing a Job Description 77
Fast Reading: Migrant Workers Stay Home 81
Grammar & Usage 85
Present Progressive 现在进行时 85
Practical Writing 88
Resume 简历 88
Unit 6 Presenting Information
Listening & Speaking 92
Making A Good Presentation 92
Reading 95
Intensive Reading: The Art of Oral Presentation 95
Fast Reading: Presentation for the 6th CICGF and Ningbo Trade Mart 99
Grammar & Usage 103
Past Progressive 过去进行时 103
Practical Writing 105
Poster 海报 105
Unit 7 Products
Listening & Speaking 108
Developing and Launching New Products 108
Reading 111
Intensive Reading: The Product Life Cycle 111
Fast Reading: New Products Development Process 115
Grammar & Usage 120
Future Progressive 将来进行时 120
Practical Writing 122
Memo 备忘录 122
Unit 7 Company
Listening & Speaking 126
Cooperating Between Companies Introducing The Structure of Companies 126
Reading 129
Intensive Reading: Walmart Needs to Inject More Creativity for Growth 129
Fast Reading: Types of Business Organization 133
Grammar & Usage 136
Present Perfect Tense 现在完成时 136
Practical Writing 138
Fax 传真 138
Appendix Vocabulary 140
Practical business English comprehensive course
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