Essentials of marketing / 3rd ed.

副标题：无

作者：Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

分类号：

ISBN：9780324113907

收录收藏 (0) 评论纠错

微信扫一扫,移动浏览光盘

简介
光盘

简介

Drawing frequently upon real world examples, this volume presents an introduction to the principles of marketing. The text is accompanied throughout by high-quality color photographs of advertisements and consumers. Topics include, for example, consumer decision making, targeting markets, developing and managing products, retailing, and Internet marketing. The third edition features new material on Integrated Marketing Communications (IMC). The CD-ROM contains two video cases, PowerPoint slides, e-marketing planning worksheets, and practice quizzes. Annotation c. Book News, Inc., Portland, OR (booknews.com)

The World Of Marketing
An Overview of Marketing. Career Appendix. Marketing Plan Appendix
The Marketing Environment
Developing a Global Vision
Analyzing Marketing Opportunities
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product And Distribution Decisions
Product and Services Concepts
Developing and Managing Products
Marketing Channels and Supply Chain Management
Retailing
Promotion And Pricing Decisions
Marketing Communications and Advertising
Public Relations, Sales Promotion, and Personal Selling
Pricing Concepts

已确认勘误

页码	勘误内容	提交人	修订印次

Essentials of marketing / 3rd ed.

名称
类型
大小

用户反馈

FAQ

Essentials of marketing / 3rd ed.

已确认勘误

第次印刷 筛选

第次印刷