Unit 1 Marketing Fundamentals/1
Lesson 1 About Marketing/2
Lesson 2 Market Research/6
Lesson 3 Marketing Plan/lO
Lesson 4 Marketing Distribution/14
Project Making a Questionnaire/18
Unit 2 Marketing Process/19
Lesson 1 Hunting for PotentialCustomers/20
Lesson 2 Making an Appointment/24
Lesson 3 Visiting the Customer/29
Lesson 4 Salesmanship/33
Project Simulating Salesmanship Process/36
Unit 3 Marketing Strategy/37
Lesson 1 Advertising/38
Lesson 2 Pricing/42
Lesson 3 Branding/45
Lesson 4 Promotion/49
Project Making a Promotion Plan/53
Unit 4 Making a Deal/55
Lesson 1 Bargaining/56
Lesson 2 Sales Negotiation/6o
LessOn 3 Closing a Deal/64
Project Making a Deal/68
Unit 5 AfterSale Services/69
Lesson 1 Dealing with Complaints/7o
Lesson 2 Guarantees/73
Lesson 3 Follow up Services/77
Project Dealing with Complaints/81
Unit 6 Various Marketing Modes/83
Lesson 1 Internet Marketing/84
Lesson 2 Service Marketing/88
Lesson 3 Green Marketing/92
Lesson 4 IntegratedMarketing/96
Project Dealing with Making an IntegratedMarketing Plan/lOO
Appendix 1 Vocabulary/101
Appendix 2 Translation/108