Managerial economics / 7th ed.

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作者：S. Charles Maurice, Christopher R. Thomas.

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ISBN：9780072392913

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Maurice Thomas’ Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today’s high-tech economy. Strategic decision making in oligopoly markets has been modernized.

Some Preliminaries
Managers, Profits, and Markets
Demand, Supply, and Market Equilibrium
Elasticity and Demand
Theory of Optimization
Basic Estimation Techniques
Demand Analysis
Theory of Consumer Behavior
Empirical Demand Analysis
Demand Forecasting
Production and Cost Analysis
Production and Cost in the Short Run
Production and Cost in the Long Run
Empirical Analysis of Production and Cost
Profit-Maximization in Various Market Structures
Managerial Decisions in Competitive Markets
Managerial Decisions for Firms With Market Power
Strategic Decision Making in Oligopoly
Cooperation in Oligopoly Markets
Multiple Plants, Markets and Products
Risk and Uncertainty
Decisions Under Risk and Uncertainty
Investment Decisions
Appendix: Statistical Tables
Answers to Technical Problems
Index

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Managerial economics / 7th ed.

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Managerial economics / 7th ed.

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