part one laying the groundwork
　1　mass communication，culture，and media literacy media literacy
　　what is mass communication?
　　　communication defined
　　　mass communication defined
　　what is culture?
　　　culture as socially constructed shared meaning
　　　functions and effects of culture
　　mass communication and culture
　　mass media as cultural storytellers
　　mass communication as cultural forum
　　scope and nature of mass media
　　　the role of technology
　　　the role of money
　　cultural forum: audience as consumer or audience as product?
　　changes
　　　concentration of ownership and conglomeration
　　　globalization
　　　audience fragmentation
　　　hypercommercialism
.　　　erosion of distinctions among media: convergence
　　mass communication, culture, and media literacy
　　　oral culture
　　　the invention of writing
　　　literate culture
　　　the gutenberg revolution
　　　the industrial revolution
　　media literacy
　　　elements of media literacy
　　　media literacy skills
　　living media literacy: living a media literate life
　　　resources for review and discussion
　　　chapter review
　　　key terms
　　　questions for review
　　　questions for critical thinking and discussion
part two media，media industries,and media audiences
　2　books
　　book timeline
　a short history of books
　books in colonial north america
　　books and their audiences
　　　the cultural value of the book
　　media echoes: the role of books in social movements
　using media to make a difference: our bodies, ourselves
　　censorship
　　scope and structure of the book industry
　　　categories of books
　　from idea to publication
　　trends and convergence in book publishing
　　　convergence
　　　conglomeration
　　　demand for profits and hypercommercialism
　　　growth of small presses
　　　restructuring of book retailing
　　cultural forum: freedom to read
　　developing media literacy skills: the lessons of harry potter
　　living media literacy: start a citywide book conversation
　　resources for review and discussion
　　　chapter review
　　　key terms
　　　questions for review
　　　questions for critical thinking and discussion
3　newspapers
4　magazines
5　film
6　radio and sound recording
7　television
8　the internet and the world wide web：changingthe paradigm
part three mass-medlated culture in the information age
9　theories and efiects of mass communication
1o　media freedom，regulation，and ethics
glossary