商务英语综合教程学生用书.第四册

　　Unit One Franchise Business
　　　Text A Making Your Franchise the Next McDonald's
　　　Text B Case Study: 25 Years of Franchising in Ireland
　　　Text C Franchising -- A Safe Haven in Tough Times
　　Unit Two The Real Estate Business
　　　Text A Finding Good Deals in Real Estate
　　　Text B Getting Started Right in Real Estate Investing
　　　Text C World's Priciest Cities to Own a Home
　　Unit Three Security in E-commerce Era
　　　Text A OECD: Providing Consumer Protection in Electronic Commerce
　　　Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
　　　Text C A New Era of Attacks
　　Unit Four Credit Card
　　　Text A How Credit Cards Work
　　　Text B The New Rules of Credit Cards
　　　Text C OECD Warns Protectionism will Worsen Financial Crisis
　　Unit Five Creation of Corporate Culture
　　　Text A From Factory to Family: The Creation of a Corporate Culture
　　　Text B Case Study: IBM Finds Profit in Diversity
　　　Text C Become a Company That Invents New Ideas
　　Unit Six Cultural Difference in Business
　　　Text A Advice on Cross-cultural Business
　　　Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
　　　Text C The Impact of Culture on Branding
　　Unit Seven Mergers & Acquisitions
　　　Text A Want to Orow? Think Merger
　　　Text B M & A Execution -- A Case Study on Deals That Went Wrong
　　　Text C 2009: A Busy Year for Mergers and Acquisitions in China
　　Unit Eight Telecommuting
　　　Text A Telework
　　　Text B Case Study: Making Telecommuting Work
　　　Text C Potential Drawbacks of Telework
　　Unit Nine Business and Customer-centeredness
　　　Text A Daily Life, Not Markets: Customer-centered Design
　　　Text B Reebok and Its Customization Strategy
　　　Text C Secrets of Silk Production
　　Unit Ten Business Ethics
　　　Text A Business Ethics
　　　Text B Corporate Ethics: Right Makes Might
　　　Text C Can I Ask for More Money?
　　Unit Eleven Corporate Social Responsibility
　　　Text A Competitive Advantage and Corporate Social Responsibility
　　　Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
　　　Text C The New Business
　　Unit Twelve Piracy
　　　Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
　　　Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
　　　Text C Piracy Issue at APEC