实战商务英语教程.第一册,商务入门

Part 1 Business Listening and Speaking(商务听说)
1.Sales Promotions
2.Entertaining Clients
3.Presenting a Product
4.Visiting the Factory
5.Negotiating Prices and Terms of Payments
6.Placing an Order
7.Negotiating Delivery Time
8.Negotiating Packing & Insurance
9.Chasing Payments
10.Making Complaints
Part 2 Business Reading(商务阅读)
1.Sales Promotions
2.Advertising
3.Products
4.Marketing Research
5.Business Negotiations
6.Quality and Prices
7.International Trade
8.Electronic Business
9.Banking
10.Corporate Culture
Part 3 Business Writing(商务写作)
1 商务英语电子邮件写作总体介绍
1.1 商务英语电子邮件一般写作原则
1.2 商务英语电子邮件格式范例
1.3 商务英语电子邮件各个构成部分的写作介绍
1.4 商务英语电子邮件写作的其他注意事项
2 剖析商务英语邮件四类典型问题
2.1 结构(Structure)
2.2 语法(Grammar)
2.3 风格(Style)
2.4 外观(Readability)
3 进出口业务流程核心词汇及邮件范例
3.1 建立业务联系(Establishing business relations)——流程1
3.2 询问/询价(Inquiries)——流程2
3.3 回函与报盘(Replies and offers)——流程3
3.4 接受与订购(Acceptance and orders)——流程4
3.5 资信调查(Standing enquiries)——流程5
3.6 包装(Packing)——流程6
3.7 保险(Insurance)——流程7
3.8 装运(Shipment)——流程8
3.9 信用证支付(Payment by L/C)——流程9
3.10 其他支付方式(Other modes of payment)——流程10
3.11 催款(Collection)——流程11
3.12 抱怨与索赔(Complaints and claims)——流程12
3.13 理赔(Claim settlement)——流程13
3.14 代理(Agency)
3.15 补偿贸易与来料加工(Compensation trade and processing with supplied materials)
4 商务英语报告的写作总体介绍
4.1 商务英语报告写作的总体原则
4.2 商务英语报告的四步写作法
4.3 商务英语报告的写作语气
4.4 商务英语报告各构成部分写作介绍
4.5 如何提高商务英语报告的可读性
5 商务英语报告写作范例
5.1 BEC中级写作考试报告范例(A Report in BEC Vantage Exam)
5.2 BEC高级写作考试报告范例(A Report in BEC Higher Exam)
5.3 培训报告(A Training Report)
5.4 建议报告(A Recommendation Report)
5.5 进展报告(A Progress Report)
5.6 分析报告(An Analytical Report)
5.7 事件调查报告(An Investigative Report)
5.8 意见调查报告(A Survey Report)
5.9 市场调查报告(A Market Research Report)
5.10 可行性研究报告(A Feasibility Report)
6 商务英语电子邮件和报告写作练习
6.1 商务英语电子邮件写作修改练习
6.2 商务英语报告写作修改练习
6.3 进出口业务邮件写作练习
6.4 商务英语报告写作练习
Part 4 Business English Teaching(商务英语教学)
1.The Characteristics of Business English
2.The Business English Syllabus
3.The Learners of Business English
4.Principles and Methods for Teaching Business English
5.Other Tips for Teaching Business English
附录
Answer Key
Listening Tapescript
Common Abbreviations in Email Writing
全国商务英语教师资格考试模拟试题
全国商务英语教师资格考试模拟试题参考答案
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