简介
In this ninth edition text, the authors (communication instructors at Santa Barbara City College and Central New Mexico Community College, respectively) update and expand on discussion of workplace communication for undergraduate and professional students of business and management. Chapters have been reorganized, and cover: how to use multimedia; cultural and ethical considerations; strategies for listening; verbal and nonverbal messages; interpersonal skills; principles of interviewing; work in teams; meetings; and strategies for giving presentations. Updated material includes an explanation of how misunderstandings are grounded in the symbolic nature of language, the benefits and dangers of using specialized business terms, and stages in group problem solving. Annotation 漏2007 Book News, Inc., Portland, OR (booknews.com)
目录
Basics of Business and Professional Communication Strategic Case: Sundown Bakery
Communicating at Work
Communication, Culture, and Work
Personal Skills Strategic Case: Computer Solutions
Listening
Verbal and Nonverbal Messages
Interpersonal Skills
Interviewing Strategic Case: Platinum Sounds
Principles of Interviewing
Types of Interviews
Working in Groups Strategic Case: Museum of Springfield
Working in Teams
Effective Meetings
Making Effective Presentations Strategic Case: Fresh Air Sports
Developing and Organizing the Presentation
Verbal and Visual Support in Presentations
Delivering the Presentation
Informative, Group, and Special-Occasion Presentations
Persuasive Presentations
Appendix : Business Writing
Communicating at Work
Communication, Culture, and Work
Personal Skills Strategic Case: Computer Solutions
Listening
Verbal and Nonverbal Messages
Interpersonal Skills
Interviewing Strategic Case: Platinum Sounds
Principles of Interviewing
Types of Interviews
Working in Groups Strategic Case: Museum of Springfield
Working in Teams
Effective Meetings
Making Effective Presentations Strategic Case: Fresh Air Sports
Developing and Organizing the Presentation
Verbal and Visual Support in Presentations
Delivering the Presentation
Informative, Group, and Special-Occasion Presentations
Persuasive Presentations
Appendix : Business Writing
- 名称
- 类型
- 大小
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