English for public relations course book
副标题：无
作 者：Marie Mclisky原著;《大学专门用途英语》改编组改编
分类号：
ISBN：9787040345940
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简介
麦克利斯基编著的《公共关系英语教程》旨在满足大学生进一步学习其专业学科英语的需要，《公共关系英语教程》编写的思路是
1.介绍相关专业基本概念、基本知识和研究现状；
2.有效呈现相关专业所涉及的专业术语和学术英语词汇；
3.有机融合语言学习和专业知识、技能的学习和培养；
4.兼顾英语语言输入与产出，培养学生的综合语言技能。
《公共关系英语教程》既可作为各学科专业英语的入门教材，也可作为以英语学习为主的专门用途英语教材。教师可以根据学生的专业需求和英语语言水平的实际情况来确定教学目标和教学重点，灵活安排课程和教学活动。
目录
1 WHAT IS PUBLIC RELATIONS?
2 PUBLIC RELATIONS PRACTICE
3 PUBLIC RELATIONS RESEARCH
4 RESEARCHING PR CAREERS USING TECHNOLOGY
5 PR FOR NON-PROFIT ORGANIZATIONS
6 CRISIS COMMUNICATION
7 EXTERNAL INFLUENCES ON PUBLIC RELATIONS
8 PUBLIC RELATIONS MARKETING
9 CORPORATE SOCIAL RESPONSIBILITY
10 INVESTOR RELATIONS
11 PUBLIC RELATIONS REGULATION
12 COMMUNICATION AND TECHNOLOGICAL CHANGE
ADDITIONAL MATERIAL
TRANSCRIPTS
ADDITIONAL TRANSLATION EXERCISE
WORDLIST
2 PUBLIC RELATIONS PRACTICE
3 PUBLIC RELATIONS RESEARCH
4 RESEARCHING PR CAREERS USING TECHNOLOGY
5 PR FOR NON-PROFIT ORGANIZATIONS
6 CRISIS COMMUNICATION
7 EXTERNAL INFLUENCES ON PUBLIC RELATIONS
8 PUBLIC RELATIONS MARKETING
9 CORPORATE SOCIAL RESPONSIBILITY
10 INVESTOR RELATIONS
11 PUBLIC RELATIONS REGULATION
12 COMMUNICATION AND TECHNOLOGICAL CHANGE
ADDITIONAL MATERIAL
TRANSCRIPTS
ADDITIONAL TRANSLATION EXERCISE
WORDLIST
English for public relations course book
- 名称
- 类型
- 大小
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