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The Power of Habit: Why We Do What We Do in Life and Business
作者: Charles
简介: A young woman walks into a laboratory. Over the past twoyears, she has transformed almost every aspect of her life. She hasquit smoking, run a marathon, and been promoted at work. Thepatterns inside her brain, neurologists discover, havefundamentally changed.?Marketers at Procter & Gamble studyvideos of people making their beds. They are desperately trying tofigure out how to sell a new product called Febreze, on track to beone of the biggest flops in company history. Suddenly, one of themdetects a nearly imperceptible pattern—and with a slight shift inadvertising, Febreze goes on to earn a billion dollars a year.?Anuntested CEO takes over one of the largest companies in America.His first order of business is attacking a single pattern among hisemployees—how they approach worker safety—and soon the firm, Alcoa,becomes the top performer in the Dow Jones.?What do all thesepeople have in common? They achieved success by focusing on thepatterns that shape every aspect of our lives. ?They succeeded bytransforming habits.?In The Power of Habit, award-winning New YorkTimes business reporter Charles Duhigg takes us to the thrillingedge of scientific discoveries that explain why habits exist andhow they can be changed. With penetrating intelligence and anability to distill vast amounts of information into engrossingnarratives, Duhigg brings to life a whole new understanding ofhuman nature and its potential for transformation. ?Along the waywe learn why some people and companies struggle to change, despiteyears of trying, while others seem to remake themselves overnight.We visit laboratories where neuroscientists explore how habits workand where, exactly, they reside in our brains. We discover how theright habits were crucial to the success of Olympic swimmer MichaelPhelps, Starbucks CEO Howard Schultz, and civil-rights hero MartinLuther King, Jr. We go inside Procter & Gamble, Targetsuperstores, Rick Warren’s Saddleback Church, NFL locker rooms, andthe nation’s largest hospitals and see how implementing so-calledkeystone habits can earn billions and mean the difference betweenfailure and success, life and death.?At its core, The Power ofHabit contains an exhilarating argument: The key to exercisingregularly, losing weight, raising exceptional children, becomingmore productive, building revolutionary companies and socialmovements, and achieving success is understanding how habits work.?Habits aren’t destiny. As Charles Duhigg shows, by harnessing thisnew science, we can transform our businesses, our communities, andour lives.
作者: Stephen
简介:
When and how did the universe begin? Why are we here? What isthe nature of reality? Is the apparent “grand design” of ouruniverse evidence of a benevolent creator who set things inmotion—or does science offer another explanation? In this startlingand lavishly illustrated book, Stephen Hawking and Leonard Mlodinowpresent the most recent scientific thinking about these and otherabiding mysteries of the universe, in nontechnical language markedby brilliance and simplicity.
According to quantum theory, the cosmos does not have just asingle existence or history. The authors explain that we ourselvesare the product of quantum fluctuations in the early universe, andshow how quantum theory predicts the “multiverse”—the idea thatours is just one of many universes that appeared spontaneously outof nothing, each with different laws of nature. They conclude witha riveting assessment of M-theory, an explanation of the lawsgoverning our universe that is currently the only viable candidatefor a “theory of everything”: the unified theory that Einstein waslooking for, which, if confirmed, would represent the ultimatetriumph of human reason.
Wonder [New York Times Bestseller, Hardcover] 平凡的奇迹 ISBN9780375869020
作者: Palacio
简介:
“我不敢说自己是什么样的人,但是肯定要比你想象的好很多。”
本书的主人公是一名叫August(小名Auggie)的小男孩。他善良又聪明,但是生下来相貌“奇丑”,以致于家人一直不敢送他上学。转眼Auggie就十岁了,家人不得已还是把他送到了Beecher小学读五年级。适应校园对新生来说总是艰难的,何况是Auggie这种长相的男孩。他宁愿顶着太阳也要带着头盔,不想让别人看到他的脸。尽管如此,他仍然摆脱不掉同学的白眼和嘲笑。但每每当他灰心丧气的时候,生活又会带来转机,给他坚持往下走的勇气。Auggie最终能扭转偏见,让同学们接受自己吗?
I won't describe what I look like. Whatever you're thinking,it's probably worse.
August (Auggie) Pullman was born with a facial deformity thatprevented him from going to a mainstream school--until now. He'sabout to start 5th grade at Beecher Prep, and if you've ever beenthe new kid then you know how hard that can be. The thing isAuggie's just an ordinary kid, with an extraordinary face. But canhe convince his new classmates that he's just like them, despiteappearances?
R. J. Palacio has written a spare, warm, uplifting story thatwill have readers laughing one minute and wiping away tears thenext. With wonderfully realistic family interactions (flawed, butloving), lively school scenes, and short chapters, Wonder isaccessible to readers of all levels.
Wonder [New York Times Bestseller, Hardcover] 平凡的奇迹 ISBN9780375869020
作者: Palacio
简介:
“我不敢说自己是什么样的人,但是肯定要比你想象的好很多。”
本书的主人公是一名叫August(小名Auggie)的小男孩。他善良又聪明,但是生下来相貌“奇丑”,以致于家人一直不敢送他上学。转眼Auggie就十岁了,家人不得已还是把他送到了Beecher小学读五年级。适应校园对新生来说总是艰难的,何况是Auggie这种长相的男孩。他宁愿顶着太阳也要带着头盔,不想让别人看到他的脸。尽管如此,他仍然摆脱不掉同学的白眼和嘲笑。但每每当他灰心丧气的时候,生活又会带来转机,给他坚持往下走的勇气。Auggie最终能扭转偏见,让同学们接受自己吗?
I won't describe what I look like. Whatever you're thinking,it's probably worse.
August (Auggie) Pullman was born with a facial deformity thatprevented him from going to a mainstream school--until now. He'sabout to start 5th grade at Beecher Prep, and if you've ever beenthe new kid then you know how hard that can be. The thing isAuggie's just an ordinary kid, with an extraordinary face. But canhe convince his new classmates that he's just like them, despiteappearances?
R. J. Palacio has written a spare, warm, uplifting story thatwill have readers laughing one minute and wiping away tears thenext. With wonderfully realistic family interactions (flawed, butloving), lively school scenes, and short chapters, Wonder isaccessible to readers of all levels.
Wonder [New York Times Bestseller, Hardcover] 平凡的奇迹 ISBN9780375869020
作者: Palacio
简介:
“我不敢说自己是什么样的人,但是肯定要比你想象的好很多。”
本书的主人公是一名叫August(小名Auggie)的小男孩。他善良又聪明,但是生下来相貌“奇丑”,以致于家人一直不敢送他上学。转眼Auggie就十岁了,家人不得已还是把他送到了Beecher小学读五年级。适应校园对新生来说总是艰难的,何况是Auggie这种长相的男孩。他宁愿顶着太阳也要带着头盔,不想让别人看到他的脸。尽管如此,他仍然摆脱不掉同学的白眼和嘲笑。但每每当他灰心丧气的时候,生活又会带来转机,给他坚持往下走的勇气。Auggie最终能扭转偏见,让同学们接受自己吗?
I won't describe what I look like. Whatever you're thinking,it's probably worse.
August (Auggie) Pullman was born with a facial deformity thatprevented him from going to a mainstream school--until now. He'sabout to start 5th grade at Beecher Prep, and if you've ever beenthe new kid then you know how hard that can be. The thing isAuggie's just an ordinary kid, with an extraordinary face. But canhe convince his new classmates that he's just like them, despiteappearances?
R. J. Palacio has written a spare, warm, uplifting story thatwill have readers laughing one minute and wiping away tears thenext. With wonderfully realistic family interactions (flawed, butloving), lively school scenes, and short chapters, Wonder isaccessible to readers of all levels.


