SPEAK LIKE A CEO

作者：  Suzanne Bates 著

出版社：McGraw-Hill 2005-3-1

简介：　　On your rise to the top, hard work and experience areimportant, but they can take you only so far. To lead in yourindustry or profession, you must be ready to assume the leader'sspeaking role. In survey after survey, the number-one skilldetermined to be indispensable to leaders is communication. Mustyou be born with this talent, or can you learn how to command aroom?　　In Speak like a CEO Suzanne Bates proves that you don't have tobe a natural-born speaker to develop a compelling communicationstyle all your own. Whether you're in the corner office or the OvalOffice, at the dining room table or before an audience of millions,you'll find a blueprint to speak like a leader and get results. Notanother one-size-fits-all guide to better presentations or publicspeaking, Speak like a CEO is a sophisticated approach based on thephilosophy that successful leaders have their own uniquecommunication styles. Its self-assessments, exercises, andcustomizable self-improvement plans let you zero in on yourstrengths as a communicator and discover your naturalabilities.　　As an award-winning news anchor, Bates interviewed more than tenthousand business and political leaders, celebrities, andnewsmakers--and she saw them at their best and worst. Now asought-after executive trainer with national and internationalclients, she is renowned for her ability to transform leaders whoavoid the spotlight into bold, confident, natural speakers. InSpeak like a CEO, she arms you with the same techniques that havehelped her clients become communicators extraordinaire. You'll findtricks of the trade, whether speaking in front of crowds andcameras or one-on-one.　　Speak like a CEO also offers you a chance to learn from themasters. You will be inspired by the advice and experience ofleaders including Rudolph Giuliani, Mario Cuomo, Colin Powell.