Consumer behavior and managerial decision making /

作者：  Frank R. Kardes.

出版社：

简介：An undergraduate text on understanding why consumers act as they do and on applying marketing tools and principles to influence that behavior. New information in the second edition includes a chapter on how the Internet has changed the way people shop and coverage of current trends in the marketplace, how to persuade consumers who are trying to avoid being persuaded, and group decision making. Kardes teaches marketing at the U. of Cincinnati and formerly taught at the Sloan School of Management, MIT. Annotation c. Book News, Inc., Portland, OR (booknews.com)