Management strategy /
光盘
作者: Daniel F. Spulber.
出版社:
简介:Spulber's Management Strategyintegrates mainstream strategy, up-to-date examples and economic analysis in this balanced, comprehensive, and compelling 1st Edition. In each chapter there are up-to-date Mini-caseindustry examples and practical Numerical Examplesthat use numbers and scenarios MBAs might likely face on the job. Finally, there is notable coverage of important contemporary strategy topics such as innovation, global business, transaction costs, and game theory.