How to Write a Great Business Plan

作者：  William A. Sahlman （威廉·A·萨尔曼）　著

出版社：Perseus 2008-2-1

简介：　　Judging by all the hoopla surrounding business plans, you'dthink the only things standing between would-be entrepreneurs andspectacular success are glossy five-color charts, bundles ofmeticulous-looking spreadsheets, and decades of month-by-monthfinancial projections. Yet nothing could be further from the truth.In fact, often the more elaborately crafted a business plan, themore likely the venture is to flop.　　Why? Most plans waste too much ink on numbers and devote toolittle to information that really matters to investors. The result?Investors discount them.　　In How to Write a Great Business Plan, William A. Sahlman showshow to avoid this all-too-common mistake by ensuring that your planassesses the factors critical to every new venture:　　?· The people--the individuals launching and leading the ventureand outside parties providing key services or importantresources　　?· The opportunity--what the business will sell and to whom, andwhether the venture can grow and how fast　　?· The context--the regulatory environment, interest rates,demographic trends, and other forces shaping the venture'sfate　　?· Risk and reward--what can go wrong and right, and how theentrepreneurial team will respond　　Timely in this age of innovation, How to Write a Great BusinessPlan helps you give your new venture the best possible chances forsuccess.