Start with Why: How Great Leaders Inspire Everyone to Take Action
作者： Simon
出版社：Penguin 2012年01月
简介：
"A powerful and penetrating exploration of what separatesgreat companies and great leaders from the rest." -Polly LaBarre,coauthor of Mavericks at Work
Why are some people and organizations more innovative, moreinfluential, and more profitable than others? Why do some commandgreater loyalty?
In studying the leaders who've had the greatest influence in theworld, Simon Sinek discovered that they all think, act, andcommunicate in the exact same way-and it's the complete opposite ofwhat everyone else does. People like Martin Luther King Jr., SteveJobs, and the Wright brothers might have little in common, but theyall started with why.
Drawing on a wide range of real-life stories, Sinek weavestogether a clear vision of what it truly takes to lead andinspire.
