Is Anybody Out There? 市场信息新视野

作者：  Mark Austin 著

出版社： 2003-5-1

简介：Is Anybody Out There will send shockwaves through the world of MarketingCommunicmions. Its vision of the industry is dramatic; challenging and persuasive.It describes a world where brands are redefined, consumers are in control andmarketers must be infinitelv innovative. It is a world in which the most sacredprinciples of traditional brand marketing must be ruthlessly challenged andperpetually rcinventcd. Fotxmlately: Austin and Aitclfison help us face these profound challenges with cleat" arguments: deep insight and extraordinary intelle