Marketing research essentials / 5th ed.

作者：  Carl McDaniel Jr., Roger Gates.

出版社：

简介：An introductory textbook for management undergraduates. Topics cover creating a research design, data acquisition, and data analysis. The CD-ROM contains Internet links, case and data sets, and a PowerPoint presentation that includes testing questions. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Contemporary marketing research / 3rd ed.

作者：  Carl McDaniel, Jr., Roger Gates.

出版社：

简介：The book main introduce about contemporary marketing research

Contemporary marketing research / 3rd ed.

作者：  Carl McDaniel, Jr., Roger Gates = 当代市场研究 / 小卡尔·麦克丹尼, 罗杰·盖茨 合著.

出版社：

简介：本书从市场研究的焦点--质量和顾客满意程度入手，系统阐述了市场研究的理论基础和技术方法，揭示了该领域的最新理论和技术发展动态，内容新颖，结构清晰，重点突出。