Table Of Contents:
Acknowledgements xi

Introduction: Coinciding Realms 1(23)

The game plan 4(14)

McLuhan & Company 18(6)

``I don't explain - I explore''

The Reluctant Explicator 24(11)

Analogy and logic 26(2)

The digital fulfillment, part I 28(2)

The digital fulfillment, part II 30(2)

McLuhan's medium 32(3)

``The medium is the message''

Net Content 35(9)

The medium as content: writing up on the screen 36(3)

The user as content online 39(2)

Media within media within media... the primacy of speech and the exception of photography 41(3)

``Acoustic space''

The Song of the Alphabet in Cyberspace 44(11)

The acoustic world, heard offline 46(2)

Script, print, cyberspace 48(1)

The acoustic world, seen online 49(2)

A cyberspace sans alphabet? 51(4)

``Discarnate man''

Online Angles 55(10)

Virtual virtue and sex discarnate 57(3)

God's-eye views 60(2)

The devil in the DNA 62(3)

``The global village''

From Voyeur to Participant 65(15)

Village of children, village of voyeurs 67(3)

Politics in the online global village 70(5)

Business in the online global village 75(5)

``Centers everywhere, margins nowhere''

The Fate of the Center 80(15)

God's space 81(2)

Online education everywhere 83(3)

The gravity of government 86(2)

Monopoly online? 88(4)

The city eternal: analog as digital 92(3)

``Light-through/light-on''

The Mind Behind the Screen 95(10)

Science and the aesthetician 96(2)

A Kinetic understanding of media 98(3)

The peripatetic couch potato 101(1)

The screens and the skies 102(3)

``Hot and cool''

Way Cool Text 105(14)

Bare essentials of the media thermometer 107(3)

Cultural consequences 110(3)

Text interactive 113(6)

``Everyone a publisher''

The Rusted Gatekeeper 119(13)

Janus ascendant 121(4)

Gatekeeping mentality 125(2)

Filtration versus evaluation 127(2)

From gatekeeper to matchmaker 129(3)

``Surf-boarding electronic waves''

Serfs to Surf 132(13)

Inside-out on the phone 133(2)

The home office: friend of the family 135(3)

The home office as friend: counter-indications 138(2)

Toy, mirror, and art 140(5)

``The machine turned Nature into an art form''

Beauty Machines 145(13)

Of delicatessen and convertibles 147(2)

Television as art in the digital age 149(3)

First loves and nostalgia versus art 152(2)

The Internet as mainstream 154(4)

``We have no art, we do everything well''

Balinese at Work Online 158(15)

Mythic proportions and Herculean tasks: vertical vs. horizontal 160(4)

Theremin as therapy for art 164(5)

Virtual virtuosity 169(4)

``Rear-view mirror''

Through a Glass, Brightly 173(14)

The Web of rear-view mirrors 175(3)

Rear-view mirror in the toolbox 178(4)

Prescriptions for the future 182(5)

``Laws of media''

Spirals of Media Evolution 187(17)

Basics of the tetrad 189(2)

Spirit of the digital age 191(3)

Deep retrieval and the digital arts 194(3)

Reversal of the digital age 197(3)

Reversal of media determinism 200(4)
Bibliography 204(8)
Index 212