简介
这本书分为十五章，划成四个模块。一至四章介绍了英语报告的特征、结构、常见样式、多种报告的样本、目标读者及其应对。五至八章是第二个模块，围绕撰写报告本身之前的准备、素材收集提出一些基本的原则和方法。九至十二章针对正式报告正文的四个部分展开讨论。本书的第四个模块包括十三至十五章，主要讨论形成一篇体例完备之报告的种种技术性手段及其应用。
本书可作为采用英语撰写商务报告的教科书，也可供自学之用。第四章至第十四章后面附有练习，部分有参考答案，供你学习中热身。
本书全面介绍英语报告的种类、特征、结构、目标读者及其应对方式、撰写步骤、问卷的设计、第一手资料的收集、二手资料的筛选、信息归类和分析、格式要求、图表制作、报告篇幅的充实和压缩、观点的组织、英语文学的修改和润饰。
目录
chapter 1 report and report types报告的特征和种类
1.1 definitions of the report
1.2 types of reports
1.3 short reports
1.4 big reports
1.5 consistency in the type
1.6 good for you
chapter 2 structures of reports英语报告的结构
2.1 the shape of a report
2.2 typical strcture of business report
2.3 outlined structures of major types
2.4 selecting you report types
chapter 3 sample reports报告样本
3.1 a summary report
3.2 a progress report
3.3 a problem-solving report
3.4 a market investigation report
3.5 a project proposal
3.6 a marketing plan
3.7 a research report
.chapter 4 the target audience报告的目标读者
4.1 who are they？
4.2 who are you?
4.3 reader expectations
4.4 gaining acceptance
4.5 tips on getting accepted
chapter 5 steps in report writing报告撰写的步骤
chapter 6 collecting data and research收集资料
chapter 7 designing a questionnaire如何设计问卷
chapter 8 resources in chinese利用二手资料
chapter 9 the introduction前言和说明
chapter 10 the findings报告的主体
chapter 11 conclusion and recommendation结论和建议
chapter 12 the executive summary概要和总结
chapter 13 formats and formatting格式要求和编排
chapter 14 language issues报告的语言问题
chapter 15 types of visuals图表的种类和制作
selected bibliography
1.1 definitions of the report
1.2 types of reports
1.3 short reports
1.4 big reports
1.5 consistency in the type
1.6 good for you
chapter 2 structures of reports英语报告的结构
2.1 the shape of a report
2.2 typical strcture of business report
2.3 outlined structures of major types
2.4 selecting you report types
chapter 3 sample reports报告样本
3.1 a summary report
3.2 a progress report
3.3 a problem-solving report
3.4 a market investigation report
3.5 a project proposal
3.6 a marketing plan
3.7 a research report
.chapter 4 the target audience报告的目标读者
4.1 who are they？
4.2 who are you?
4.3 reader expectations
4.4 gaining acceptance
4.5 tips on getting accepted
chapter 5 steps in report writing报告撰写的步骤
chapter 6 collecting data and research收集资料
chapter 7 designing a questionnaire如何设计问卷
chapter 8 resources in chinese利用二手资料
chapter 9 the introduction前言和说明
chapter 10 the findings报告的主体
chapter 11 conclusion and recommendation结论和建议
chapter 12 the executive summary概要和总结
chapter 13 formats and formatting格式要求和编排
chapter 14 language issues报告的语言问题
chapter 15 types of visuals图表的种类和制作
selected bibliography
English Business Report Writing
- 名称
- 类型
- 大小
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