简介
"Thomas H. Davenport and Laurence Prusak say that some managers have found ways to improve their odds of success in the risky but essential game of idea management. In What's the Big Idea?, they introduce a largely unsung class of managers they call "idea practitioners" - individuals who do the real work of importing and implementing new ideas into businesses. While gurus reap most of the credit when big ideas take flight, Davenport and Prusak's research reveals that idea practitioners actually play the most important role: They turn the right ideas into action."--BOOK JACKET.
目录
Preface
Winning with Ideas: How Business Ideas Are Linked to Business Success p. 1
The Idea Practitioners: Who Introduces Ideas to Organizations? p. 21
Ideas at Work: It's the Content That Counts p. 49
The Guide to Gurus: Where Good Management Ideas Come From p. 69
Market Savvy: How Ideas Interact with Markets p. 97
Will It Fit?: Find Ideas That Fit Your Organization...Then Sell Them p. 123
The Reengineering Tsunami: A Case Story of an Idea That Became a Tidal Wave p. 155
Knowledge Management: A Case Story of a "P Cycle" Movement p. 179
Idea-Based Leadership: How Can Your Organizaation Lead with Ideas? p. 195
A Select Survey of Business and Management Ideas p. 215
The Idea Practitioners p. 217
The Top Two Hundred Business Gurus p. 219
Notes p. 223
Index p. 231
About the Authors p. 241
Winning with Ideas: How Business Ideas Are Linked to Business Success p. 1
The Idea Practitioners: Who Introduces Ideas to Organizations? p. 21
Ideas at Work: It's the Content That Counts p. 49
The Guide to Gurus: Where Good Management Ideas Come From p. 69
Market Savvy: How Ideas Interact with Markets p. 97
Will It Fit?: Find Ideas That Fit Your Organization...Then Sell Them p. 123
The Reengineering Tsunami: A Case Story of an Idea That Became a Tidal Wave p. 155
Knowledge Management: A Case Story of a "P Cycle" Movement p. 179
Idea-Based Leadership: How Can Your Organizaation Lead with Ideas? p. 195
A Select Survey of Business and Management Ideas p. 215
The Idea Practitioners p. 217
The Top Two Hundred Business Gurus p. 219
Notes p. 223
Index p. 231
About the Authors p. 241
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